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Top 10 extensions for marketing your WooCommerce store

Written by Marina Pape on April 7, 2015 Blog, Build your business, Marketing.

The truth remains that no matter how amazing your store and products, people are not just going to show up and throw money at you. Even Coca-Cola knows there’s no good time to take the foot off the gas and let up on marketing, establishing your brand, driving sales and working on UX to drive sales and secure customer loyalty.

It’s an attention jungle out there, and once your WooCommerce store is running, you’ll do well to commit money and time towards marketing. This can take the form of serving up great content on social media, Facebook advertising, remarketing ads, or by adding extensions to your store itself.

Here are ten extensions we think are among the best for promoting your WooCommerce store.

Promote your store and engage customers via email

Sign shoppers up for email anywhere on your store

Getting started with email marketing requires a list, and to build that list you’ve got to have a signup method. The easiest way of signing up customers: asking them to sign up.

Newsletter Subscription easily integrates with MailChimp and CampaignMonitor via bespoke options screen in the WooCommerce settings. There is a dashboard widget which displays recent subscriber activity, and a widget for placing a signup form in your sidebar or any other widgetized areas.

The widget will also give you dashboard stats showing how many customers have subscribed in total, this month and today.

Purchase the Newsletter Subscription Extension

Drip email content to your customers

Connect your WooCommerce store to your Drip Email Marketing account so you can track and analyze your subscribers and customers.

Key features include conversion tracking and lifetime value. It’s extremely easy to use, dev-friendly and translation-ready.

WooCommerce Drip
Set up your campaign right in WooCommerce, then drip drip away.

Purchase the Drip Extension

Follow up with your customers after their purchase (and bring them back again)

Follow Ups is a powerful email marketing auto-responder and customer relationship tool which automates your post-purchase email campaigns. This enables you to easily, and automatically, reach out to customers with a goal of keeping these them active and aware of your brand.

Set up as many follow up emails as you like, then see when they’re set to be sent. The power is yours.

Purchase the Follow Ups Extension

Better marketing of your products

Get more reviews, sell more products

It’s no secret that product reviews are an extremely powerful tool for online conversions as they provide social proof. Studies show that about 70% of customers look at product reviews before purchasing

The Product Reviews Pro extension enables Amazon-style reviews for your store, complete with reporting.

WooCommerce Product Reviews Pro
Beautiful reviews, instantly. Increase trust and encourage more purchases.

Purchase the Product Reviews Pro Extension

Recommend relevant products at every stage of the purchasing process

Recommending products along the way is a great way to bulk up your average order value, and Recommendations Engine is here to help with that.

In just a few minutes, you can sign up, plug in and start revolutionizing your customers’ experience. Through subtle, relevant and intuitive recommendations, each and every customer will feel like your site was made for them. Heard the story of how Netflix was flummoxed by Napoleon Dynamite? It’s a good one.

Suggest appropriate items to shoppers as they browse, increasing the potential for a bigger spend.

Purchase Recommendations Engine Extension

Feed your products to Google (so eager shoppers can spot them)

Get your products on Google shopping search results quickly with Google Product Feed. This extension allows you to easily configure data to be added to your Google Merchant Centre feed and displayed on Google Shopping.

Configure your feed, submit your products to Google and wait for the sales to come rolling on in.

This extension is compatible with the CSV Import Suite extension, should you wish to bulk import product data.

Purchase the Google Product Feed Extension

Ways to get shoppers talking about your amazing store

Reward your shoppers with points for every purchase

Remember how when you were little all you wanted was that gold star on your head? Well, some things change in this world but many things stay the same.

With Points and Rewards, you can reward your customers for purchases and other actions with points which can be redeemed for discounts.

WooCommerce Points and Rewards
Customers earn points toward future purchases. You earn their trust and gratitude.

Purchase WooCommerce Points and Rewards

Let shoppers create and share wishlists

WooCommerce Wishlists allows customers (and those browsing as guests) to create and add products to an unlimited number of wishlists. What a great way to help people remember all the lovely things you sell that they desire, because amazingly it does slip our minds.

WooCommerce Wishlists
An new “add to wishlist” button will encourage the creation — and sharing — of wishlists among friends and family.

Purchase WooCommerce Wishlists

Condense your checkout into a single, speedy page

Want to make it super fast for customers to purchase from you? Bet you do.

With One Page Checkout, create special pages where customers can choose products, checkout and pay all on one page, without being sent anywhere else and having time to think too much about it.

One Page Checkout
Sometimes it doesn’t make sense to force your customers through a multi-page checkout flow. Let them checkout ASAP and you’ll be in their good graces.

Purchase the One Page Checkout Extension

Advanced marketing via affiliates

AffiliateWP is a complete affiliate management system for WooCommerce built directly into your WordPress dashboard for a seamless integration.

AffiliateWP
Affiliates can spread your name far and wide, and for just a bit of your earnings.

Download the AffiliateWP Integration

Try these extensions to taste marketing success

And there you have it — ten tried and tested extensions many WooCommerce storeowners are using to boost sales and guide people gently down the funnel.

Are you using other extensions successfully to market your store? Perhaps you’ve even built something of your own? We’d love to hear about them.

28 Responses

  1. Андрей
    April 7, 2015 at 6:37 pm #

    Полезные штучки только дорого , может быть какой то купон или скидка и в каком случае.

    • Виталий
      April 21, 2015 at 1:09 pm #

      Если сравнивать со стоимостью разработки сайта с этими функциями – то очень даже не дорого.

  2. Anna
    April 7, 2015 at 6:46 pm #

    Nice article but to me some prices are a bit exaggerated. It doesn’t mean that I don’t value or appreciate your work, you’re doing a great job with Woocommerce!

    • ctala
      April 7, 2015 at 7:19 pm #

      Agreed.

    • jmcevin
      April 7, 2015 at 7:37 pm #

      I agree to it!

    • Randy
      April 7, 2015 at 7:48 pm #

      Agreed. The WC extensions and plugins are too expensive.

    • Kevin Trye
      April 7, 2015 at 11:16 pm #

      I guess free or cheap is what most of us are used to when using WordPress. But I could add a zero to each of these costs if doing the same task on other platforms like magento. It’s not just the script costs, but the installation time and trouble-shooting on other systems that’s always the killer when adding features. Easy with Woocommerce.

      • Marina Pape
        April 8, 2015 at 1:50 pm #

        Glad to hear we’ve made this easier, thanks Kevin 🙂

    • Marina Pape
      April 8, 2015 at 1:49 pm #

      We’re always open to feedback. Any in particular you felt were a little OTT? Thank you for your comment, Anna, it sparked some wonderful debate 🙂

      • Cecilio
        April 10, 2015 at 11:13 am #

        WOOTHEMES should ensure that all payment plugins have:
        – Demo online with content similar to reality
        – Test drive or lite vesion of plugin for tests
        – Documentation yet better explained

        And in sale page it must specify clearly:
        – Languages available
        – Compatibility with other plugins
        – Conflicts with others plugins

        Before I buy a plugin, I want are sure of this plugin is suitable and compatible with my others plugins and theme. With WOOCommerce plugins are: “first you pay, then, good luck!” Right?

    • Mike
      May 6, 2015 at 5:16 pm #

      @Anna,

      As a shop owner running different eCom sites, using different shopping carts, I can tell you that the WooCommerce + Extension pricing model is not unfair or grossly over-priced.

      The reality in the current shopping cart marketplace is that it really boils down to WooCommerce, Shopify, Volusion, BigCommerce, Magento, and Ecwid. Yes, there are others, but the support network for them is small in comparison to the above carts/platforms.

      Using Shopify as an example, their pricing on many apps (extensions) is monthly, and even the less expensive ones will cost you over $100/year to use just one of them.

      If you go with some other solution not listed above, which we have, the cost to add functionality is at minimum 6x-10x the cost of buying an Extension, if not more for some more advanced stuff. Plus, it’s difficult to even find reliable people to help extend these other platforms.

      Also, keep in mind there are a vast amount of free or singled-priced “plugins” available for WooCommerce on WordPress.org and CodeCaynon. They offer extended functionality without the need to pay licensing fees every year.

      Each solution has it’s pros and cons, and while WooCommerce has it’s share of cons, no other solution will be so significantly better-for-the-value.

      Most will choose based on overall preference rather than one being “better” than the other.

  3. Tina
    April 7, 2015 at 8:31 pm #

    I have recently been told we
    1) have too many plug-ins on our WordPress site and
    2) Woo Commerce is the worst plug-in to use because it’s not configured correctly.
    My source? GoDaddy.
    So, Woo, what do you think of that?

    • Joseph
      April 7, 2015 at 9:22 pm #

      We use Woo Commerce, and turn over in excess of six figures a year. We host through Go Daddy. Whoever gave you that advice is wrong. And too many plugins? Who on earth is giving you this advice? It’s wrong.
      If your website isn’t performing, it is most likely a content or pricing issue.

    • Marina Pape
      April 8, 2015 at 1:31 pm #

      As Joseph touches on above, site-performance doesn’t correlate to one thing. Without knowing the context and detail of your site / setup, I can say with confidence WooCommerce is configured correctly. It sounds like GoDaddy need to work a little harder to help you. They have a direct line to us, perhaps next time you chat to them you could mention Woo would love to hear from them directly? 😉

      • Mendel
        April 8, 2015 at 11:18 pm #

        (disclosure: I work for GoDaddy) That sounds like a strange response to the issue, Tina. Give me a shout at mendel@godaddy.com with your account info and I’ll look into it.

        • Marina Pape
          April 9, 2015 at 5:08 pm #

          🙂

    • Ramakrishna
      April 27, 2015 at 6:52 am #

      The problem is you have choosen wrong host. Godaddy cant host a single website properly with a woocommerce plugin. Its that much waste. You should have choosen other hosts like bluehost or hostgator. Telling with experience. I prefer bluehost is best for all wordpress needs!

  4. Videomagic
    April 7, 2015 at 8:52 pm #

    I would like a discount on bookings. Is that possible?

    • Marina Pape
      April 8, 2015 at 1:31 pm #

      We’re not running any specials at the moment, sorry!

  5. Rees
    April 7, 2015 at 10:08 pm #

    Well, I do and don’t agree with the comments above. No fence sitting here.

    Firstly, I enjoy Marina’s articles and it’s a breath of fresh air to receive non aggressive, infrequent good quality company plugs (no bias here btw).

    Woocommerce like many other freeware solutions is an angel and devil on each shoulder. It’s free, great! It’s open source, very bad. It’s regularly updated, great. It’s very hackable, bad. It lives in world of nefarious software attacks – brutal reality!

    Wrt Woo extension costs. Well, how does anyone expect them to run a company off the back of a free ecommerce plugin? They have to sell something. Okay, so their support is patchy and proprietary at best. At worst, it’s headbangily painful (depending which ninnnnnjjjjerrrr you are dealing with). They are no different to any other corporation out there, small (in Woo’s case) or large like some other company with a lowercase but enormous “g”. I have purchased their plugins for a few years now and it’s a 6/10 overall – better than 50%. One thing to note here is that many of us run a business off the back of their products – a good thing to remember (an I do on a regular basis).

    Yes, they can improve. Yes, it would be great if their costs were lower. Personally, I’m happy to pay an extra $5.00 and receive better support. Their multi license deals are great, the one year license is not!!!!

    I guess if we are really unhappy with Woo then we have Magento, Shopify or Volusion. Apologies to the dedicated github devs at Woo but I can’t include WPEC here (one of my greatest nightmares).

    My highly professional and versatile host are no fan of WP or Woo. In fact they spent over a year resisting installs of this software. In the end they had to yield. The comment about six figure sums is a reality. Installing too many plugins? Don’t do it. The bare necessities will give you less worry and strife. I know because I develop sites that process in excess of 3000 orders per month. Sometimes 4000! When you update you need the bare minimum to do it confidently.

    It all boils down to cash. Hosted vs Self Hosted. Big bucks vs Free. Oh, and Woo credit where credit is due (the “thanks” type). Personally, I very much appreciate what is done at Woo. It could be better and I could be better looking (but only a little).

    • Marina Pape
      April 8, 2015 at 1:45 pm #

      Thanks for this thoughtful, well-written and balanced comment, Rees.

      You well-describe the lay of the land, and include sides of the ‘argument’ from both user and service provider – not something everyone makes the effort to do. Money (mostly) makes the world go round, but we remain committed to finding-and-destroying as much of what is ‘headbangingly painful’ as we can 😉

      I for one am glad your host gave in and we get to have you aboard for the journey. Continue to keep us on our toes, please 🙂

  6. Matthew
    April 7, 2015 at 10:29 pm #

    I would like an option to be able to purchase support and updates separately.
    When you pay per plugin the cost mounts up

    • Marina Pape
      April 9, 2015 at 11:31 am #

      Hi Matthew. We are not looking at unbundling support and updates, but you aren’t the first to suggest it. We will keep it on our radar, sorry you feel it is an expensive way of doing it but for the moment it is what is working well.

  7. Francis Allcorn
    April 8, 2015 at 8:35 pm #

    I would gladly pay a nominal fee to get the right assistance with a problem. Currently, I manage a site for which I bought the HighEnd Theme from Mojo and it came with WooCommerce which I was very pleased to use. Unfortunately, because WooCommerce is a freebie and that I have not bought any plug-ins from Woo, I cannot get any help for an annoying problem with the Commerce site.
    I was told that it was bad business to attach a free program to another one but as I bought it that way and have it installed and running, what am I spposed to do.
    I would be interested in reading your response.

    • Marina Pape
      April 9, 2015 at 11:23 am #

      Hi Francis. Thanks for your question, we have discussed selling support separately but as things stand the only way to gain access our support is as a Woo customer. You could open a pre-sales ticket (https://support.woothemes.com/hc/en-us/requests/new) to start a conversation and take things from there? We’d love to have you as a customer 🙂

  8. Brian Lawson
    April 18, 2015 at 11:33 pm #

    I use one of these extensions and i found it helpful for my need . Thank you Woo .

    • Nicole Kohler
      April 20, 2015 at 2:58 pm #

      Glad you found one of them useful, Brian! 🙂

  9. Igor
    April 21, 2015 at 10:08 am #

    Hi team,

    I agree, a licence fоr 1 website is quite expensive.

    Sorry, for $60 you can buy a professional woocommerce theme with a lot of integrated plugins.

    Second complain – in contrast to Codecanyon plugins many from the list above don’t have a live demo. For us as a web studio very difficult to sell something we don’t full access to.

    Regards,
    Igor

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