Grow your reach and drive sales with Facebook for WooCommerce

Written by Marina Pape on April 21, 2017 Blog, Product news.

At WooCommerce we’re passionate about the idea of eCommerce being open. By that we mean open to all budgets and an array of development skill levels, open to all locations, and open to everything from the simplest to most customized business ideas you can throw at it.

Today we’re proud to announce Facebook for WooCommerce, a free integration that opens up Facebook’s audience of more than 1 billion people to Woo store owners. It’s a significant step in our quest to democratize commerce on WordPress.

Read on to learn more about the two powerful ways this extension helps grow businesses.

Connecting Woo stores with the world

An eCommerce store is only as successful as its reach and sales. WooCommerce has over 1.9 million active installs — how many of these stores are reaching their goals, and reaching the right people?

It’s hard work, especially for small business owners, to put the time and energy into marketing whilst printing shipping labels, finding room for inventory under desks, and balancing the books in the proverbial early days. Everyone wants a silver bullet.

We write fairly regularly with tips for driving sales and finding customers, and integrating your store with Facebook is one such tip. Now the easiest way to do so is with Facebook for WooCommerce.

Here’s why:

  • Facebook helps you reach customers with ads, and
  • Listing products on your Facebook Page in a shop section drives sales.

Plus, it’s free, which is awesome. Facebook are embracing working with open source partners, and at Woo we’re proud to be one of the very first.

Here’s a more in-depth look at the two features provided by this extension.

Advertising and remarketing to potential customers via Facebook ads

At WooCommerce, we use Facebook extensively for advertising and remarketing, and have seen some excellent results. We recommend it to stores far and wide, and are excited that this new extension makes it an easier process.

Installing the Facebook pixel on your WooCommerce store (done via guided setup) enables:

  • Conversion tracking, so you can see the number of conversions and/or sales your ads are driving,
  • Optimization, so you can show ads to people most likely to take a specific action (like adding an item to their cart or making a purchase), and
  • Remarketing, so you can reach people who have already visited your store and may be more likely to return for a purchase.
The integration will help you install a tracking pixel on your store quickly and without a fuss.

Adding the Facebook pixel is a tried and tested way to track performance of ads, which is really helpful:

Facebook is 100% the backbone of our customer acquisition efforts, and it’s been made even better with the improved Facebook pixel. — Ali Najafian, co-founder, Trendy Butler

Showcasing your products on your Facebook Page

Setting up a Facebook shop section enables you to show the products you have for sale on your Facebook Page. With this extension, your products will be pulled in dynamically, and updated on Facebook when they’re updated in WooCommerce.

As things stand, the shop section integration enables you to:

  • List your catalog easily — it takes just one click to send your entire product catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.
  • Merchandise your products — you can organize your products into collections, and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.
  • Offer mobile-friendly browsing — the Facebook shop section offers a beautiful shopping experience for mobile devices.
WooCommerce products on Facebook mobile, easy on the eyes.

Download the free extension to get started

There you have it — everything you need to know about Facebook for WooCommerce. Download the extension now to start advertising to potential customers and showcasing your products right on your Facebook Page.

Have thoughts for us about this? We’re keen to hear your feedback. The comments are open and we’d love to know what questions you have, what you’d like to see in future updates to the extension, or whatever else is on your mind.

9 Responses

  1. Dale
    April 21, 2017 at 5:36 am #


    Terrific news that this plugin is available and free.

    Just one minor point regarding license management. When you get the plugin it is only a single site license but I have quite a few other plugins with multiple site licenses as I operate several shops.

    Just had to purchase the plugin multiple times to get multiple licenses which seems a bit messy – would be great for you to make it an unlimited sites license since it is free.


    • Nicole Kohler
      April 21, 2017 at 7:35 pm #

      Hey Dale, thanks for this feedback.

      Can you let us know how you were purchasing the extension (on mobile, desktop, what browser, etc?). The multi-site subscription option is still available on this product page on the right hand side:

      If this wasn’t working for you or displaying in a specific browser or device, do let us know and we’ll take a look ASAP!

      Thanks so much.

  2. Daniel
    April 22, 2017 at 8:38 am #

    Great news. Looks so good. The initial export of the products failed but I believe some initial bugs will be solved accordingly.

    Thank you

  3. twoguyswithballs
    April 22, 2017 at 11:49 pm #

    Looks good. Installed the plugin and was able to sync products. All my products are variable products, I didn’t see how variations can be selected in FB. Are variable products supported?

  4. arlettetcd
    April 23, 2017 at 7:16 am #

    I also seem to be having an issue with the variations not showing on Facebook. Other than that, great job.

    • Tudor
      April 26, 2017 at 2:51 pm #

      I would like to second this, as variations not working with woo 3, so guess have to wait for update before using. please can you give next update status as this look so powerful

  5. Gary Zhang
    April 24, 2017 at 4:40 am #

    Thank you so much for this great extension, but why only a small part of our catalog was synced to Facebook shop? In the product editing page, it says “This product is not yet synced to Facebook.”

    • Nicole Kohler
      April 25, 2017 at 12:06 am #

      Hey Gary – please contact support about this and they can lend you a hand.

  6. James Evers
    April 27, 2017 at 9:37 am #

    Well that’s a great step of targeting the best social media first, we’re looking forward to Woocommerce team for acquiring extensions of other social media platforms as well.

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