Build a Fashion and Apparel Store with WooCommerce, Storefront, and Galleria

Written by Marina Pape on May 3, 2018 Blog, Build your business.

One of the most popular categories for WooCommerce stores is fashion and apparel — you can sell anything from jewelry to scarves to suits to baby clothes with a WordPress store built using WooCommerce, Storefront, and Galleria.

Find out more about building a fashion store with Galleria and Storefront

Galleria is a Storefront child theme perfect for fashion and design stores. Monochrome and minimalist, it gives sites a classy look and is optimized for eCommerce.

How to build a WooCommerce store

The basic building blocks for a WooCommerce store are:

  • A WordPress site.
  • The WooCommerce plugin, installed and activated.
  • A WooCommerce theme (and a child theme if you’d like to add a specific ‘look’, or customizations).
  • WooCommerce Extensions to add features and functionality
Tip: When you’re deciding on a theme, pay attention to customer reviews, frequency of author updates, and compatibility with the latest version of WooCommerce. That’ll help ensure you end up with a well-supported, up-to-date theme.

To code or not to code?

There are hundreds of themes available from marketplaces and theme designers, ranging from simples sites that are ready to go as-is to more complex themes that take some configuring.

Storefront is a free theme — and we built it, so you can be sure it works brilliantly with WooCommerce. It consistently rates well on WordPress.org and is:

  • Flexible and customizable
  • Fast-loading (never miss a sale!)
  • Built for eCommerce
  • Responsive
  • Enhanced for SEO
Find out more about Storefront, our free theme for WooCommerce.

Storefront sets you up with a strong foundation upon which to build. Once setup is done, you’ll see a screen offering options for extending your store:

Storefront setup screen in wp-admin. Once Storefront is installed, customize it to make it yours.

Depending on how comfortable you are with HTML and code, you have two broad approaches to Storefront customization:

  1. Customize the code yourself. We recommend this for developers only. Check out our WooCommerce Theme Developer handbook for best practices.
  2. Use a child theme and add extensions. Learn how to set up and use a child theme

There are a range of Storefront child themes available on WooCommerce.com. In the Woo world of fashion and apparel stores, the most popular choice is Galleria:

Galleria demo (out-of-the-box, with no extras enabled)

Once you have added your child theme, it’s time to populate the site with your content. In WordPress, this means:

  • Editing the default Welcome page.
  • Setting up your menu(s).
  • Adding extra pages, such as a Contact and About page.
  • Adding social icons and other widgets, using the Customizer.

Customize Storefront with Powerpack

Customizing Storefront’s finer details requires editing the CSS — learn more at CSS structure. We know everyone isn’t comfortable doing this, though, so Storefront is also customizable without touching code using Storefront Powerpack.

Take a look at this Galleria demo site — you’ll notice it looks different from a straightforward installation of Storefront and Galleria. That’s because Storefront Powerpack is enabled:

Powerpack gives you the ability to customize and style nearly every aspect of Storefront without ever touching any code.

Powerpack enables you to:

  • More easily configure the Header layout
  • Add styles and customize the appearance of your store
  • Toggle between checkout options
  • Edit your Homepage on the fly
  • Edit Product Page configurations globally.
The homepage of a WooCommerce demo store using Galleria -- plus Storefront Powerpack
The homepage of a WooCommerce demo store using Galleria — plus Storefront Powerpack

Beyond Powerpack, there are Storefront Extensions. Extensions are a bit like LEGOs; they’re a modular way to add features to your store. Each extension switches on something specific and is available separately, so you can get exactly what you need while you budget, build, and grow. For example:

Browse all Storefront extensions and pick your favorites, or get a range of our favorite range of Storefront extensions in a bundle for $69.

WooCommerce stores using Storefront with Galleria

Ready for some inspiration? We’ve chosen our favorite WooCommerce stores designed with Storefront and Galleria to give you an idea of what you can achieve. (Remember, though, that a few are using custom CSS and extensions to achieve the final result.)

Sacotin.com sell patterns for creating bags and wallets:

“I create bags that I would like to wear and have a very eclectic taste for bags, so you will find patterns with very different styles. The bag is for me the ultimate accessory, the most fun, the one that asserts a personality – play with a style, a code, to include a bit of fantasy, to have fun. And then the bag is useful to carry little things, so it must also be practical!”

Madame-melon.com is a platform for women artisans around the world to sell unique pieces and generate an income. The creators of the company are passionate about story-telling and against fast-fashion. Of each sale, 5% is donated towards the emancipation of women.Barracudamoon.com jewelry pieces are handmade with joy in the designer’s home studio in downtown Charleston, South Carolina. All pieces are made with 14ct gold filled materials and only natural stones, and the collection features local treasures such as natural sea glass and antique Charleston porcelain found in the earth of historic downtown.

Elizabeth-rose.com is an award-winning, independent boutique located in the beautiful historic market town of Tenterden, Kent, and is led by a brother and sister team, Michael and Helen. Established in 1979, the ethos behind Elizabeth Rose remains constant – to provide quality fashion for real women, with exceptional customer service.On Indriyaclothing.com  you’ll find a beautiful selection of earth friendly clothing and apparel: “Beautiful pieces and noble materials have always attracted me. I like simple cuts, refined and especially light. Indeed, I live on a tropical island where the weather is nice (and hot!) 360 days a year! As it is quite difficult to find quality pieces at a reasonable price and adapted to the heat of the summer, I decided to start and create my own ready-to-wear line from which Indriya was born.

freyaandfox.co.nz s a New Zealand based online store, bringing fun and practical baby clothes to the world. By curating ther collection with little ones in mind, they ensure that everything is of the highest quality, while also being fun, modern and practical.

Originalshavecompany.com offers some of the highest quality brands from all over the world, including Edwin Jagger, Feather, Merkur, Simpsons and more. Their site includes customer reviews and a top-rated products section to guide new customers.

Start a fashion store on WooCommerce today

WooCommerce is an open source eCommerce platform for entrepreneurs who value the ability to customize their sites and retain full control. Being hands-on is not everyone’s cup of tea, but building a WooCommerce store with Storefront — and learning a little about child themes — can give you a rewarding, future-proof adventure in eCommerce.

Inspired? Start a fashion and apparel store today. And we’d love to hear feedback on your experience in the Comments or as product reviews.

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9 Responses

  1. Stephen Ekpa
    May 9, 2018 at 2:12 pm #

    Hi, I have a smartphone specification website on which I have tried severally to install WooCommerce. But anytime I install the plugin, I keep getting the warning that my theme does not declare support for woocommerce. Please what do I need to do to declare support for woo? Thanks

  2. Sonam Parmar
    May 9, 2018 at 3:54 pm #

    WooCommerce is ultimate platform for E-Commerce Stores and I really like Storefront and Galleria options. The both options are really magnificent for online ecommerce owners. Marina, I am really thankful to you for this info. I also own a WooCommerce Development company and this feature will be beneficial to me.

    Once Again Thank you…

    • Marina Pape
      May 10, 2018 at 2:03 pm #

      Thanks for the feedback, Sonam, delighted to hear you like the combo we recommend!

  3. Kaboum
    May 10, 2018 at 6:15 pm #

    Hi!
    And thank tou for this article.
    There is also a realy nice theme for thise who want to code: understrap.
    Light, solid, bootstrap 4 and woo-friendly!

  4. Tarnya Burge
    May 11, 2018 at 12:39 pm #

    I appreciate the Woocommerce range of plugins and use them regularly in my web design business. I have written a tutorial here: https://www.buildyourwebsite.co.nz/tutorial/woocommerce-gravity-forms/ showing how I used gravity forms to cover more complex product situations eg with woocommerce subscriptions – when the variations are the same price, it might be better to use gravity forms to offer these depending on the circumstances eg a florist who offers a subscription service and has different colour palette variations, style of bouquet and choices around packaging. And also how I passed the product page someone was on to an enquiry form.

  5. James Hendley
    May 18, 2018 at 2:26 am #

    I really like WooCommerce because it makes easy to deploy an excellent looking and functional e-commerce store in no time, and this guide is very helpful, thanks!
    I’d like to add something and is that this is the just the beginning, because you also need to track your visitors, how they behave and how they purchase, so you can make the necessary changes in your website to improve your conversion rate.
    That is why I really value customer support and getting back to your customers as soon as possible, so you can answer questions, clear doubts and close more sales.

  6. cryptex_vinci
    May 19, 2018 at 8:17 am #

    I’ve recently released a conversion focused Storefront Child theme. Hope someone will find this useful:

    https://atlantisthemes.com/merchant-storefront-child/

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