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Design & UX

Quick Guide to Conversion Rate Optimization for WooCommerce

April 19, 2018 - 7 Comments

Conversion rate optimization is something we talk about, retweet about, and know we need to invest time in.

What does conversation rate optimization look like for a WooCommerce store? How much does it cost? Are there things that are quick to implement and will make a big difference?

Most importantly—if you have limited time to spend on conversion rate optimization, where should you begin?

Here’s a quick guide to conversion rate optimization (CRO) for WooCommerce, including how to measure your sales funnel, and redeem lost sales.

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The power and purpose of knowing your customers

September 5, 2017 - 6 Comments

“What got us here won’t get us there… I want to have design leading the way. A lot more user research. A lot more mockups.”
– Matt Mullenweg

At WordCamp US 2016, Matt Mullenweg’s State of the Word outlined a vision for WordPress being design-led. Since then, WooCommerce has doubled down on our efforts to follow suit.

From growing our one-person design team to five (and still hiring!) to talking more to our customers — hearing what’s most important to them, and how eCommerce fits into their lives – we’re just getting started on our journey to make this transition, and we’re learning a lot!

Our hope is that you can take some of the lessons we’re learning and apply them to your business, no matter how big or small.

It’s never too soon or too late to start talking to your customers, understanding who they are, and how they made their way to you today.

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How to unlock the power of WooCommerce on mobile

April 18, 2017 - 9 Comments

As manufacturers pack more power into mobile devices — and they become readily available worldwide — our tendency to use them for everything possible has risen dramatically.

Why pick up a laptop or sit in front of a desktop computer if you can accomplish the same task on your cell phone? Larger screen sizes and improved hardware mean they’re just as easy to use for games, research, note taking… and shopping online.

But a consumer viewing your store from their phone is much different than them buying from it. An iAquire and SurveyMonkey study found that 40% of mobile users will leave a website and go back to their search results if the first site they visit isn’t mobile-friendly.

Imagine reducing your bounce rate by 40%. Now imagine what keeping more of those visitors on your store might do for your sales.

If your WooCommerce-powered store isn’t accommodating to mobile visitors, you’re leaving money on the table. Fortunately, there are a few simple ways to improve your store — without undergoing a costly redesign — that will help you keep more shoppers on your store, plus potentially improve the number of purchases they make.

Let’s take a look at how you can unlock WooCommerce’s hidden power for mobile shoppers using built-in design options, ideal payment gateways, and a few amazing extensions.

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The importance of accessibility for your online store

November 15, 2016 - 33 Comments

Everyone who shops online does so a little differently. We make decisions at our own pace, use different devices, and interact with stores in ways that feel most comfortable to us.

For some shoppers, the process of viewing or buying a product is vastly different than you might expect. Their internet connection may be slow due to living in a developing country, they may rely on a screen reader due to visual impairment, or they may navigate with a keyboard due to the inability to reliably use a mouse.

These differences create the need to design and maintain a store that is accessible for everyone. That’s the goal of accessibility for eCommerce: creating an online store that everyone can use, no matter their age, skill level, location, or presence of a disability.

Today we’re going to take a look why you should make your WooCommerce store more accessible, and some resources you can use to improve its design and functionality for all your shoppers.

Ready to learn? Let’s start with a closer look at what we mean when we talk about accessibility.

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Helpful tips for holiday landing pages

October 27, 2016 - 1 Comment

 

When a new visitor comes to your store, you have just a few seconds to convince them to buy. This goes double for holiday shoppers, who are likely stressed, pressed for time, and seeking out that perfect gift.

Over this busy season when attention spans are limited and competition is rife, smart optimization of your store’s landing pages could give your store an edge. If a shopper has two seconds to choose between a store with a busy homepage and another with a targeted page that speaks exactly to their needs, well, that single page might make all the difference.

In this post, we’ll take a look at what landing pages are, how to optimize them for holiday shoppers, and explore a few new pages you might need to convert more of those clicks into solid sales. Let’s dive in.

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How to get holiday shopper-friendly site navigation

October 17, 2016 - 1 Comment

The holiday season can have a profound impact on the behavior of your customers. Shoppers that might usually wait patiently for deliveries become annoyed with delays, and the stress over picking the perfect gift can cause otherwise polite people to send rude emails or cancel orders on a whim.

This change in behavior can also lead to a change in the way that customers navigate your store. If someone knows exactly what they want, they’ll probably turn to site search — but holiday shoppers may be more likely to use your menus, widgets, footer, and other navigational options to browse what’s available and learn more about your business.

If your store’s navigation isn’t useful for holiday shoppers, it can lead to them ditching you for a competitor. Shoppers just don’t have the time or the patience to struggle with confusing menus or missing pages this time of year… which means that your mistakes here could be costly.

Let’s take a look at a few things you can do to prepare your store for the upcoming holiday season, and how you can get navigational options that are better suited for these busy shoppers.

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How to improve your store with clear taxonomy

June 15, 2016 - 4 Comments

If you look online for advice on improving your store or increasing sales, what you read is likely to range from design tips to general marketing ideas and strategies.

But rarely is the answer to the question of “how do I make my store better?” simple. Nor is it a matter of trying out marketing methods until you find one that sticks. Sometimes the reason your store isn’t effective has less to do with marketing and more to do with the decisions you made at the very beginning of its lifespan.

The categories, tags, and attributes you use in conjunction with your products have a profound effect on the success of your store, believe it or not. If you weren’t intentionally thoughtful about the taxonomy you created and applied during the setup of your store, you could be seeing the results now — that is, frustration, confusion, or a reduction in sales.

Let’s take a look at how you can rework your store’s taxonomy to improve the overall performance of your store, making it easier for customers to use (and, as a result, more likely to lead to purchases).

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Sorting out your store’s navigation

April 26, 2016 - 5 Comments

There’s a lot to think about when you create a new store. You can’t just throw something together in five minutes and call it a day — that’s a guaranteed recipe for disaster.

Navigation is one element of a store’s design that requires careful consideration, experimentation, and likely even future updates. You could create your navigation in five minutes based on what feels right… or you could use advice and insight to make smarter decisions.

Today, we’re going to explain how you can set up your store’s navigation to work well for shoppers. These tips should help you answer any questions you have so you can get every link placed properly (rather than quickly).

Let’s start by taking a closer look at why navigation options like menus matter so much in the first place.

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Deciding when it’s right to require an account

March 9, 2016 - 1 Comment

In the world of eCommerce, the idea of forcing a potential customer to do anything fills us with dread. We use calls to action and marketing messages on the time, but the thought of demanding an action from a visitor… that’s just too much pressure, isn’t it?

This thought process is likely why so many online stores shy away from requiring an account at checkout. Why risk losing out on a sale? Why demand something that isn’t required if it might cause you to miss out on an opportunity to make money?

The thing is, sometimes you should be requiring your customers to create an account — perhaps even long before they get to the checkout page. While forcing registration might sound like a bad idea, it’s not always something you should actively avoid. In fact, getting those accounts created can benefit some sites.

Today, we’re here to help you decide when it’s right to require your visitors to sign up and log in — whether that’s right away, during checkout, or not at all. Read on to learn more.

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How your payment gateway impacts your customer experience

March 2, 2016 - 1 Comment

The experience that shoppers have in your store can vary from good to bad to somewhere in between. Provide a good experience and they’re more likely to make a purchase; provide a bad one and you’ll probably never see them again.

There’s no single thing that creates good user experience (commonly called UX). There are some common items that probably spring to mind: easy-to-use navigation, clean design, helpful site search, and so on… but ensuring quality UX doesn’t stop at the shopping cart.

Believe it or not, your choice of payment gateway, and how that gateway and its options are presented on your store, can have a big impact on the experience of your shoppers. Choose well and you’ll have more customers; choose poorly and… well, you can guess.

Let’s take a look at how your payment gateway can change the experiences your customers have on your store, and what you can do to lean more in the direction of “good” than “bad.”

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The most important features of an eCommerce site’s design

July 8, 2015 - 11 Comments

You have a plan to sell online. You’ve decided what you’re going to sell, you’ve decided to use WooCommerce, and now you need to design your store.

This stage can be difficult. Finding that perfect theme, or even selecting a designer who understands your goals, can eat up time you don’t have. And if you’ve never sold online before, you might feel as if you’re searching for something that just “looks nice,” without having a solid grasp on what’s really important.

To help you understand what’s crucial and what’s not, you should know what the most important features of a store’s design actually are. This will help you separate the designs that “look nice” from those that perform well.

Let’s take a look at the most important features of your WooCommerce store’s design so you can get started on that next crucial stage.

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Is your store mobile-friendly? If not, here’s what to do

April 29, 2015 - 7 Comments

The search algorithm update that Google began rolling out on April 21st has been dubbed “Mobilegeddon” due to its focus on delivering better results to visitors using the service on smartphones and other mobile devices.

Sites that are deemed mobile friendly will see favorable search engine rankings in comparison to those that are not. Given how abundant mobile traffic is these days, this is a hugely significant update that has a lot of store owners worried — thus the name.

Chances are that you won’t have seen an impact just yet: Google says it might take a little while for the update to take full effect, and SEOs aren’t seeing any dramatic changes either. However, action is recommended sooner rather than later, especially if:

  • Your website offers services or products that people are likely to search for on their phones, and/or
  • You have a significant volume of mobile traffic already.

Personally I’d argue that all services and products now fall into that first point, so everyone should be ensuring that this update isn’t going to have a negative impact on their business.

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