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Getting Your WooCommerce Settings Right for The Holiday Rush

September 30, 2018 - 13 Comments

As you head into the holiday season, it’s common to think big picture – as in the big things you’re going to do to drive traffic, increase sales, and keep your customers happy – but it’s also critical to think about some little things that might make a big difference.

Including your WooCommerce store’s settings.

It’s worth checking on these settings, from your store emails to your low stock threshold to the text in your site-wide notice, before things get really busy.

So, here are some important WooCommerce settings to review before the holidays begin.

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Optimizing Your Payment Process for a Successful Holiday Season

September 29, 2018 - 6 Comments

As the holiday season approaches, how are you ensuring your checkout process is optimized so you’re bringing in the most sales? After all, you can easily lose customers at multiple points even when they’ve added an item to their shopping cart. To best appreciate this, let’s take a look at the stages of a checkout process and where you can lose customers.

You could be losing almost half of your customers either due to a confusing checkout experience, a lengthy checkout, or payment security concerns! Imagine how your sales can improve simply by fixing those three checkout pain points. In this post, we’ll uncover the 5 key ways you can help boost holiday sales by improving your checkout process:

  1. Building trust in your online business.
  2. Removing checkout obstacles to streamline checkout.
  3. Investing in mobile.
  4. Expanding your market to include international customers.
  5. Giving customers more payment choices.

Let’s get started.

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How to Prepare for The Post-Holiday Tax Season

September 23, 2018 - 3 Comments

Do you ever watch old Charlie Chaplin movies? Every time things are going great, the poor guy gets knocked down. (Often literally.)

Watching those movies reminds me of the January sales tax “perfect storm.” In Q4 everything is gravy – you’re making sales, gaining new loyal customers, and watching the dollar bills pile up. Then January rolls around and you have a sales tax filing due. Suddenly all those sales translate into exponentially more work as you attempt to fill in your tax forms.

If you’ve never filed a sale tax return before, here’s a sneak peek of what you might find:

Yikes.
Yikes.

If you’re completing this form, you’re required to figure out where each of your sales was made and how much sales tax you collected from your customers. It can be a long, intimidating process — and pretty annoying if you’re riding high from collecting those Q4 profits.

Here’s how you can prepare now so the post-holiday sales tax perfect storm doesn’t catch you unaware.

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What you can learn from Woo’s holiday sales

December 9, 2016 - 13 Comments

We run a couple of major holiday sales on WooCommerce.com each year, including Hallowoon, Black Friday, and Cyber Monday. The challenge as each one comes around is: how do we keep running them bigger, better, and fresher?

This year we tried a few new things that increased conversions. We learned a lot from these experiences, and decided to write about them as we thought you might be able to learn from them as well.

Read on for some key questions to ask before running a sale, tips on creating a positive sale experience, and what there is to be learnt from Woo’s holiday sales.

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WooCommerce Extensions to Try for Driving Holiday Sales

October 12, 2016 - Leave a comment

Your customers expect a lot of things during the holiday season — giftable goods, fast shipping, maybe even the option to gift wrap their presents — but above all else, the one thing they’re going to be looking for are those sweet, sweet deals.

Bringing shoppers to your store isn’t as simple as making a coupon or slashing a price. It takes smart marketing to get the word out about what you’re offering, first of all. And in many cases, you might find that creating attractive deals for your specific audience takes a little more than “here’s a code for $5 off.”

To help you prepare your store for bonafide holiday success, we’ve compiled a selection of six WooCommerce extensions that will help you create, distribute, and promote successful holiday offers.

From multi-purpose coupon extensions to add-ons that turn your store into a marketing machine, these solutions will give you everything you need. Read on to find out what they are and how you can use them.

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How to sell to shoppers celebrating international holidays

September 28, 2016 - 7 Comments

With the holiday shopping season on the horizon, you’re likely beginning to give some thought to how you attract, market, and sell your products to customers in the same region as your store.

But why stop there? If you can take payments from international shoppers and ship all around the world, there’s no reason you should limit yourself to sales and promotions for one country or a single holiday.

If you’ve been growing your store internationally, the holiday season is your chance to see the benefits of your hard work. With some research, knowledge of what global shoppers expect, and smart, well-timed promotions, you can reach customers celebrating holidays all around the world — and give your sales a nice boost.

Here’s how you can start selling to shoppers celebrating international holidays, plus a few ways that you can get the word out about your global sales.

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What store owners should learn from the holidays

January 8, 2016 - 1 Comment

The holidays are coming to a close, and with them your online store’s discounts and deals. Things are quieting down and sales are slowing, which means it’s back to business as usual for you, yes?

Perhaps not. You might be surprised to learn that one of the very best things you can do at the end of the holiday season is, well, another deep dive into the holiday season. But we’re not talking about running another big sale. We’re talking about diving in and reviewing some data.

With more customer and order data flowing in than usual, now’s the perfect chance to learn what you’re doing right — or wrong — and how you can improve your store. If you study your sales, returns, feedback, and so on, you stand to learn quite a bit from the holiday experience.

Ready to find out what you should take away from the holidays? Let’s proceed.

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Creating smart discounts for holiday shoppers

November 10, 2015 - Leave a comment

With the holiday season almost upon us, finding ways to appeal to shoppers is likely at the top of your to-do list. This probably means creating a discount or two, or sending out a coupon code to your email subscribers.

Holiday deals take work, though, and quite a bit of time to maintain. If your time or resources are limited, you might be dreading the process of setting up, monitoring, and discontinuing these offers.

The good news? There’s a way to make your customers happy and save yourself some time. This involves setting up and advertising “smart” holiday discounts that automatically apply to products or purchases based on specific criteria.

Today we’ll explore how you can use a solution like Dynamic Pricing to automatically offer discounts or special deals to customers during the holiday season — no maintenance required.

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10 WooCommerce extensions for holiday success

October 30, 2015 - 1 Comment

We’ve been talking about the holidays quite a lot lately. We’ve stressed the importance of being prepared, how to find out what your customers want, and the actions you should take to have a stress-free season.

Having said all that, if you don’t already have the wheels in motion for some holiday sales or events on your WooCommerce store, it’s not too late! In fact, you’ve still got plenty of time to come up with some stellar holiday tactics, thanks in part to WooCommerce’s flexibility and hundreds of easy-to-add extensions.

To give you the push you need to start your planning — or just to help you along, if your plans are well underway — we’ve collected ten of our favorite extensions for holiday success. From shipping add-ons to kind gestures, these extensions will help you attract more shoppers, ship more packages, and have the best holiday ever.

Interested? Have a look at what we’ve picked out just for you.

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Why and how to pitch your clients packages for the holidays

October 28, 2015 - 1 Comment

The holidays are a busy time for everyone. If you’re a developer, you’re not exempt from this — your clients are likely more in need of your services than ever, leading to long hours that make it difficult to get away.

For some of your clients, the best way to handle their unique, holiday-only needs, or the increase in working hours this time of year brings, is to create custom packages. Custom holiday packages can help you better anticipate each client’s needs, drum up more business, and also make it easier for you to take a break.

Let’s have a look at why you might want to consider creating special plans just for the holiday season. We’ll also cover how you can convey the value of these plans to your clients, and what to do once the holidays have ended and everything is back to normal (or as normal as it gets).

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How to ensure smooth holiday shipments

October 20, 2015 - 1 Comment

Store owners, take note: the National Retail Federation has forecasted total sales in the range of $105 billion USD during the 2015 holiday season.

Getting a piece of this enormous pie depends on a lot of things. You need to have a great selection of products, timely and convincing marketing, and a committed team.

You also need to think about how to keep that piece of the pie — that is, how to prevent your newly convinced customers from feeling frustrated with any part of the purchasing process and sending their products right back to where they came from.

Shipments are one of the most crucial parts of the holiday shopping season, and if handled well, they can help you secure repeat customers and prevent returns or other complaints. Let’s take a look at a few ways you can ensure smooth shipments during this busy time, and keep the piece of the pie you’re working so hard to earn.

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How to communicate holiday deadlines in your store

October 8, 2015 - Leave a comment

The holidays are often an incredible time for store owners. Sales are up, and with them your profits.

But they are the holidays, after all. You’ve got to rest sometime. Which means finding a way to kindly tell your customers “you’ve got until this date to buy, and after that I’m out of here.”

Not always the easiest thing to do. Especially when about 15% of shoppers wait until the last two weeks of December to start buying gifts.

But all this comes down to finding ways to effectively communicate holiday deadlines in your online store. Whether it’s through a homepage banner, an in-cart notice, or even a dedicated email, you can let your customers know that their time is almost up, and set clear expectations for the arrivals of their purchases on top of that.

Read on to learn how to master the art of holiday communication, and — as a bonus — to get first dibs on a spot at our upcoming holiday webinar.

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How developers can take a vacation over the holidays

September 17, 2015 - Leave a comment

The holidays are coming. You’ve no doubt considered using that time to take a vacation. But if you’re a developer with eCommerce clients, you’re probably wondering if a vacation is even possible during this busy time.

November and December alone drive 30% more revenue for online stores than other months. This increase in sales often corresponds with an increase in activity for you — a push to get new features launched, redesigns completed, or products added. It might seem impossible to take time off when you have so much going on.

Time away from your job is important, though, and with a little planning, it’s definitely possible. Today, we’re going to share some steps you can take to give yourself a break during the holiday season. We’ll show you how you can do it without stress, and without upsetting your clients.

Craving a break? Read on.

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When should you start your store’s holiday promotions?

September 8, 2015 - 7 Comments

September is underway, and now is the right time to prepare your store for the holiday shopping season. We know it seems premature, but we like how Think With Google summed it up:

Any way you look at the calendar, September is a big month for holiday shopping preparation. If it seems a little too early for Bing Crosby and warmed chestnuts, that probably means you’re right on schedule.

One of the biggest aspects of your holiday shopping season will be promotions — what to offer, how much to offer, and when to offer it. It seems like the “when” is the hardest part to figure out, because even if you start planning now, it’s often hard to know when your customers will be shopping and acting on your offers.

Today, we’re here to help you decide when to start your online store’s holiday promotions, including discounted products, coupon codes, and free shipping offers. We’ll explain why timing matters so much, and give you a few ways you can use common sense, research, and information on your audience to determine the best timing for your store’s promotions.

Keep reading to get ahead on your store’s promotional planning.

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How your store’s content should change for the holidays

September 4, 2015 - 4 Comments

A lot of things change around the holiday season. Stores are busier, shoppers are more active, and we all work long hours just to keep up.

It’s likely that you adjust your store’s marketing to match some of these changing demands. But have you given any thought to adjusting your content as well?

The blog posts, copywriting, and even the policies you present on your site are all content that should be given careful thought during the holiday season. Because so much changes during this busy time, even if only temporarily, having ill-fitting content can create a poor customer experience and result in lost sales.

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It’s never too early to start thinking about how you can make sure your store’s content serves its purpose for all those holiday shoppers. Read on to find out how you should update your site during the holiday season, starting with a clearer explanation of why it matters so much.

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How to create a useful holiday gift guide

September 1, 2015 - 2 Comments

In many parts of the world, September means warm weather, back to school for the kids, and a few weeks more of BBQs or weekend getaways to the beach. The holidays are probably the last thing on your mind. Makes sense, right?

If you’re an online store owner, or you work for an agency that creates content for eCommerce websites, the time to think about the holidays is now. Not next month, and certainly not a week before Christmas. Your planning should start several months before the holidays actually happen, because if you wait too long, you won’t be able to adequately prepare your store, your marketing, or your team for the biggest shopping season of the year.

And without adequate preparation, you could miss out on multiple valuable chances to make money.

Today, we’re going to explore how you can create a gift guide that not only resonates with your customers and visitors, but also makes you a serious amount of money. To top it all off, we’ll also offer you a bonus checklist, which will help you organize your thoughts and get you started on your own guide.

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Ready to kick off your holiday planning? Shrug off those sandals and get comfortable — it’s time to take the first step toward creating a useful, functional gift guide.

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