If you’re considering running a promotion over the holidays, have you stopped to work out if you can actually afford it?
It’s the right question to ask upfront because not every online store operates with profit margins that allow for discounts (let alone deep ones of 50% or more). Plus: setting up and running a promotion takes time, which is something new store owners don’t have in handfuls.
The good news is you don’t have to offer a discount to stand out during the holidays. You could do something as simple as offering free shipping or as little as a few dollars off (if certain order criteria are met).
We’ve picked four of tried and tested alternatives to deep discounts for sprucing up the holidays.
Before we dive in: let’s explore the question of whether you can afford to offer a discount in the first place.