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How to Make Your Store Stand Out During The Holidays

October 4, 2018 - 9 Comments

The holiday season is many things. For eCommerce businesses, it’s a golden opportunity to drive more sales as people search online for gifts and everything they need to celebrate the holidays.

Of course, holidays happen all year around depending on where you’re based! But November and December are typically a time of increased traffic and sales opportunities worldwide – and you’ll want to make the most of it.

Here’s how to make your WooCommerce store stand out online during the holiday season

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How to Prepare Your Store for Holiday Traffic

October 2, 2018 - 12 Comments

For eCommerce sites, the holidays come around quickly. It may feel a way off, but significant changes to your site can take a while to implement and sign off.

If you want to get the most out of your holiday period, now is the time to make changes to ensure the stability of your WooCommerce site.

What’s more – you want to make sales! Now is your last chance to improve your conversion rate before the holidays hit. Finally, a lot of your annual revenue may rest on this time of year. You need to know what to do if it all goes wrong.

Here’s our advice for how to be fully prepared for the festive season.

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How to Make Your Store Navigation Holiday-Shopper Friendly

October 1, 2018 - 11 Comments

The holiday season can bring about something of a curious change in customer behavior:

Shoppers that might usually wait patiently for deliveries become frantic with delays. Out of stock notifications do not go down well. And your inbox might get some surprises!

The holidays also change the way shoppers navigate your store. If someone knows exactly what they want, they’ll probably turn to site search — but holiday shoppers are more likely to use your menus, widgets, footer, and other navigational options to browse.

If your store’s navigation isn’t useful for holiday shoppers, it can lead to them ditching you for a competitor. Shoppers just don’t have the time or the patience to struggle with confusing menus or missing pages this time of year… which means that your mistakes here could be costly.

Here are a few things navigational things to consider for best-serving busy holiday shoppers.

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Getting Your WooCommerce Settings Right for The Holiday Rush

September 30, 2018 - 13 Comments

As you head into the holiday season, it’s common to think big picture – as in the big things you’re going to do to drive traffic, increase sales, and keep your customers happy – but it’s also critical to think about some little things that might make a big difference.

Including your WooCommerce store’s settings.

It’s worth checking on these settings, from your store emails to your low stock threshold to the text in your site-wide notice, before things get really busy.

So, here are some important WooCommerce settings to review before the holidays begin.

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Optimizing Your Payment Process for a Successful Holiday Season

September 29, 2018 - 6 Comments

As the holiday season approaches, how are you ensuring your checkout process is optimized so you’re bringing in the most sales? After all, you can easily lose customers at multiple points even when they’ve added an item to their shopping cart. To best appreciate this, let’s take a look at the stages of a checkout process and where you can lose customers.

You could be losing almost half of your customers either due to a confusing checkout experience, a lengthy checkout, or payment security concerns! Imagine how your sales can improve simply by fixing those three checkout pain points. In this post, we’ll uncover the 5 key ways you can help boost holiday sales by improving your checkout process:

  1. Building trust in your online business.
  2. Removing checkout obstacles to streamline checkout.
  3. Investing in mobile.
  4. Expanding your market to include international customers.
  5. Giving customers more payment choices.

Let’s get started.

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How to Prepare for The Post-Holiday Tax Season

September 23, 2018 - 3 Comments

Do you ever watch old Charlie Chaplin movies? Every time things are going great, the poor guy gets knocked down. (Often literally.)

Watching those movies reminds me of the January sales tax “perfect storm.” In Q4 everything is gravy – you’re making sales, gaining new loyal customers, and watching the dollar bills pile up. Then January rolls around and you have a sales tax filing due. Suddenly all those sales translate into exponentially more work as you attempt to fill in your tax forms.

If you’ve never filed a sale tax return before, here’s a sneak peek of what you might find:

Yikes.
Yikes.

If you’re completing this form, you’re required to figure out where each of your sales was made and how much sales tax you collected from your customers. It can be a long, intimidating process — and pretty annoying if you’re riding high from collecting those Q4 profits.

Here’s how you can prepare now so the post-holiday sales tax perfect storm doesn’t catch you unaware.

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eCommerce Couponing Pitfalls and How to Avoid Them

September 20, 2018 - 8 Comments

Everybody loves coupons – but too many coupons and discounts devalue your brand.

When a store overuses coupons, it’s often a sign of an inferior product or a marketing person who’s out of ideas. It can also send the message that you don’t believe in your products, and they’re not worth what you’re charging.

The best approach on coupons? Use them as a way to drive desired behaviors or to reward customers. Our friends at PHLEARN, the number one Photoshop and photography tutorial website in the world, gave us some good tips based on their vast experience running a successful education platform.

Driving behavior

Encourage customers to perform the actions you want by showing them the way
Encourage customers to perform the actions you want by showing them the way
(Photo credit: Dover Air Force Base)

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How to Grow and Improve Operations with eCommerce Inventory Management

September 4, 2018 - 16 Comments

Are you looking to improve your eCommerce inventory management?

According to a 2017 report, 43 percent of small business owners still count inventory by hand, rely on pen and paper, and manually key in data. That’s staggering, given how fast-paced and competitive today’s market is.

It’s these kinds of manual systems that lead to supply chain nightmares – from ending up with excess stock through to poor cash flow.

How do you get a handle on your inventory cleverly and efficiently? It’s easier than you might think.

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Chargebacks: What All WooCommerce Stores Should Know

August 14, 2018 - 8 Comments

Many WooCommerce merchants know about chargebacks and how to prevent them — but in case you don’t, here’s a quick overview of the key details regarding chargebacks and some preventative steps you can take today.

Why do chargebacks exist?

A “chargeback” is when a customer recalls a payment. While they can be extremely costly for retailers when abused, chargebacks exist to offer consumers protection for purchases.

The Fair Credit Billing Act of 1974 established rules for disputing credit card charges. Protections provided by the act include:

  • Giving consumers 60 days to dispute a charge that was unauthorized, for the wrong amount, or for a purchase that was never delivered.
  • Allowing consumers to instruct their credit card issuer to withhold payment during a dispute with a merchant.
  • Limiting the amount of time for acknowledging a dispute and investigating it.
  • Requiring written notification of a credit card dispute, unless the card is stolen.

The result of these protections? Chargebacks.

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Maximize Your eCommerce Profits with Cross-Selling

August 9, 2018 - 10 Comments

Could a minor adjustment increase your online store’s profits by 10%, 30%, or even 50%?

Some of the world’s biggest companies, including Amazon, say yes. A few tiny changes can boost order size and profits, and help build better customer relationships.

One way to do this? Cross-selling. If you’re not doing it yet, you should be. Let’s look at how cross-selling works, why you need it, and how to get started.

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Styling, Lighting, and Camera Settings for eCommerce Photography

June 15, 2018 - 12 Comments

When shoot day arrives, there are a few steps you need to keep in mind when it comes to styling, lighting, and camera settings.

Styling and backdrop

Traditional product images are shot with a seamless white or neutral backdrop. This simplifies the editing process and gives the product a clean and focused appearance.

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Creative Email Suggestions to Stand Out from The Crowd

May 25, 2018 - 5 Comments

We hope you’ve enjoyed this four part series on email marketing! To wrap it up, we want to leave you with some inspiration. Here are some emails that stand out from the crowd, from across every stage of the email lifecycle.

Onboarding

Welcome Emails: Paul Smith’s welcome email thanks their new subscribers and highlights core features of their online shop. They also include clear links to their social media profiles, so people can connect with them across the web.

Paul Smith Welcome email.
Paul Smith Welcome email. Source: ReallyGoodEmails

Getting Started / User Guide emails: If you sell a one-of-a-kind product that customers may have trouble using, a “getting started” email gives you a chance to set them up for success by explaining its features and sharing basic how-tos. In this helpful email, Google highlights the unique selling propositions of its product, Chromecast:

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Five Best Practices for eCommerce Email Marketing

May 23, 2018 - 11 Comments

Email marketing is all about building a relationship with your customers by sending the right communication at the right time. This gets harder as your customer base grows. You probably don’t have time to send one-on-one messages to each one of your subscribers, so how do you scale relationship-building? Email automation.

Now that you have a sense of the email lifecycle and recommended tools, let’s look at five best practices for building customer relationships with email automations.

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WooCommerce Email Tools and Integrations

May 22, 2018 - 3 Comments

This week we’re putting the spotlight on email marketing for WooCommerce: understanding the email lifecycle, emails best practices, and helpful tools and integrations.

WooCommerce has robust email tools built right into core. To send a greater range of messages, you can integrate your store with leading email services like MailChimp, and add email marketing extensions.

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Understanding the Email Marketing Lifecycle

May 21, 2018 - 4 Comments

The Sequoia Data Corporation introduced Compumarket, the first internet-based system for eCommerce, in 1989. Barely 20 years later, eCommerce sales are predicted to reach $2.84 billion.

But unless you pull customers towards your business, you won’t generate sales — and that’s where email comes in. According to a joint survey by DMA and eConsultancy, 80% of marketers think email is the best marketing channel for customer acquisition, and 81% consider it best for customer retention.

For the next few days we’re putting the spotlight on email marketing to look at four key topics, starting with understanding the email marketing lifecycle.

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Build a Fashion and Apparel Store with WooCommerce, Storefront, and Galleria

May 3, 2018 - 9 Comments

One of the most popular categories for WooCommerce stores is fashion and apparel — you can sell anything from jewelry to scarves to suits to baby clothes with a WordPress store built using WooCommerce, Storefront, and Galleria.

Find out more about building a fashion store with Galleria and Storefront

Galleria is a Storefront child theme perfect for fashion and design stores. Monochrome and minimalist, it gives sites a classy look and is optimized for eCommerce.

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