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How your store’s content should change for the holidays

September 4, 2015 - 4 Comments

A lot of things change around the holiday season. Stores are busier, shoppers are more active, and we all work long hours just to keep up.

It’s likely that you adjust your store’s marketing to match some of these changing demands. But have you given any thought to adjusting your content as well?

The blog posts, copywriting, and even the policies you present on your site are all content that should be given careful thought during the holiday season. Because so much changes during this busy time, even if only temporarily, having ill-fitting content can create a poor customer experience and result in lost sales.

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It’s never too early to start thinking about how you can make sure your store’s content serves its purpose for all those holiday shoppers. Read on to find out how you should update your site during the holiday season, starting with a clearer explanation of why it matters so much.

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Clever ways restaurants can make the most of their website

September 3, 2015 - 5 Comments

If you’re a restaurant owner, what happens on your website probably isn’t nearly as important as what happens within your four walls. After all, you don’t make money online — you make it in your restaurant.

But what if you could make money online? What if you made improvements to your website that pushed even just 1%, 2%, maybe 5% more customers through your doors? Or elevated you to the top of the search results for that relevant phrase you’ve been targeting for years?

Your website should be more than a placeholder. It should be a money-making opportunity all on its own. With some clever tweaks and experiments, you can make your restaurant’s website work harder for you, increasing both your profits and foot traffic.

In this post, we’ll offer up a few ways you can make your site more than somewhere potential customers go to verify your operating hours. Intrigued? Let’s get started.

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How to create a useful holiday gift guide

September 1, 2015 - 2 Comments

In many parts of the world, September means warm weather, back to school for the kids, and a few weeks more of BBQs or weekend getaways to the beach. The holidays are probably the last thing on your mind. Makes sense, right?

If you’re an online store owner, or you work for an agency that creates content for eCommerce websites, the time to think about the holidays is now. Not next month, and certainly not a week before Christmas. Your planning should start several months before the holidays actually happen, because if you wait too long, you won’t be able to adequately prepare your store, your marketing, or your team for the biggest shopping season of the year.

And without adequate preparation, you could miss out on multiple valuable chances to make money.

Today, we’re going to explore how you can create a gift guide that not only resonates with your customers and visitors, but also makes you a serious amount of money. To top it all off, we’ll also offer you a bonus checklist, which will help you organize your thoughts and get you started on your own guide.

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Ready to kick off your holiday planning? Shrug off those sandals and get comfortable — it’s time to take the first step toward creating a useful, functional gift guide.

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Consider these 7 things when setting up shipments

July 30, 2015 - 13 Comments

You started your eCommerce business and it’s taken off. Products are selling and customers need to receive it all. How are you getting everything from point A to point B?

Shipping can get frustrating fast. But it doesn’t have to be a stressful experience. Having worked with thousands of store owners like yourself, we’ve seen the pitfalls both new and experienced businesses make when it comes to shipping.

We’ve collected the top seven things you need to give love and attention to when you’re getting started with shipping to save you time, money, energy, and stress. Read on to find out what they are!

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How to Choose Names for Your Products

July 22, 2015 - 4 Comments

How much time will you invest in choosing names for your products?

Whether you’ve invented life-changing technology or are just planning to introduce a new item in your line of fashion accessories, naming a product can be tough. Get the name right, and you’ve got a good chance at going down in history (or at least making some money). Get it wrong, and you’ll be hard-pressed to attract any customers.

If you’ve recently launched a new WooCommerce store, get 10 tips for making your next sale.

Today, we’re sharing some tips that will help you choose an effective, clear, and memorable name for your newest product. Read on to learn why product names are so important to your business before diving right into our ideas!

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8 Shipping Options to Consider for Your Store

July 16, 2015 - 22 Comments

Shipping is often the “make or break” point of a consumer’s online purchase. If it’s too costly, not offered via their preferred carrier, or perhaps even inconvenient in some way, a potential customer is more than happy to abandon their shopping cart so they can find what they want elsewhere.

There are plenty of ways to avoid losing your shoppers over a mere shipping setting, though. Plenty of add-ons and extensions are available that can help you expand your store’s shipping options, and they go far beyond simply adding another carrier or switching to flat fees. With the right extensions, you can charge more accurately, split up orders, and even skip the shipping process entirely.

To help you grow your store and make your customers happier, today we’re presenting eight somewhat more advanced shipping options to consider when you’re selling online… and the WooCommerce extensions that make them possible. From location-based fees to local pickup, these extensions will give you the power to expand your options exponentially and convert more of your shoppers into paying customers.

Read on to get some insight on shipping options you might have never considered before now!

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Content marketing ideas for your industry

July 13, 2015 - 1 Comment

Content marketing has become a crucial marketing method for hundreds, if not thousands, of brands across the world. Now that the attention of consumers is tougher than ever to capture, content is a fantastic way to cut through the clutter, solve problems, and provide necessary education.

Not every company has found success with content, however. Some have given it a shot, but haven’t seen any results. Then there are the businesses that haven’t even tried it, mostly because they aren’t at all certain what kinds of content they should produce, or what their customers want.

To succeed with content marketing, your business needs to take a unique approach that suits your industry and your audience. This might sound easier said than done, but if you ask the right questions — and take a look at a few helpful examples — you can easily identify what kinds of content your customers are craving, what needs you can meet, and how you can play a bigger role in their lives.

Today, we’re going to look at some examples of content marketing in a few popular industries, and show you how they can guide you down the path of creating your own laser-focused approach to content creation. Ready to go? Keep reading to first learn why a unique approach is necessary for this form of marketing.

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How to Choose the Right Payment Gateway

July 6, 2015 - 5 Comments

If you’re in the process of setting up a store with WooCommerce, at some point you’ll need to enable payments. Accepting payments from your customers isn’t necessarily as easy as flipping a switch and watching the money flow in… but it doesn’t have to be complicated, either. You just need to find the right WooCommerce payment gateway for your business.

With the right payment gateway, you can make it easy for customers to pay for your products. Choosing the right gateway takes a little time, but we’ve found a few ways to narrow down your options and make the process of choosing a little easier.

Let’s explore how you can find the best payment gateway so you can get back to focusing on what matters: launching your new store.

Ready to get add additional gateways to your store? Browse all payment gateway extensions available on the official WooCommerce.com marketplace.

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Choosing the best way to scale your store’s traffic

July 3, 2015 - 2 Comments

As a store owner, you’re likely focused — and rightfully so — on growing. Growing your product selections, growing your audience, growing your staff… you name it, you’re working on it. But have you given any thought to growing your traffic?

In our previous post on gaining more traffic, we explained exactly how more traffic to your online store can lead to more revenue. Today, we’re going to explain exactly how you can go about scaling your traffic from the early stage to a growth period, and why you should avoid taking a one-size-fits-all approach to growth. (Hint: it’s got a lot to do with your customers.)

Let’s take a look at how you can find the most suitable ways to boost your site traffic, starting with a quick recap of why this should be on your radar in the first place.

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How to plan relevant holiday promotions for your store

June 30, 2015 - Leave a comment

Now that 73% of holiday purchasing decisions are influenced by coupons or promotions, online retailers need to find a way to tie important dates to appealing and relevant offers in their store. This may be as simple as celebrating major holidays with a deal… or it may mean getting creative with a minor holiday that is tightly linked to your brand’s products or niche.

Let’s review, step-by-step, how your eCommerce brand can identify important holidays, create promotions around them, and ensure your offers reach your target audience in enough time to inspire action.

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How Much Traffic Does Your Store Need to Increase Its Revenue?

June 26, 2015 - 2 Comments

The more traffic your store receives, the more revenue you’ll make.

Even if your conversion rate is 1%, that 1% is still going to result in exponential increases in revenue between 100 and 100,000 visitors. So if you want to make more money from selling online, one of the first things you should improve is your site traffic.

Today, we’re going to show you exactly how increasing your traffic can also increase your revenue. We’ll also give you some formulas you can use to determine just what you stand to gain from higher site traffic, order values, or conversion rates.

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How to personalize your site’s content for members

June 24, 2015 - 5 Comments

If you’ve recently picked up a copy of WooCommerce Memberships, or are thinking about creating memberships for your online store or website, your head’s likely packed to the brim with ideas for delighting your members. Exclusive content, special deals, emails, discounts… it’s enough to make anyone excited about signing up.

The thing is, creating delight doesn’t always have to come in the form of a 15% off coupon code. In fact, it’s much easier (and perhaps more cost-effective) to accomplish this for your members. How? Through personalization.

Personalizing your content for members can lead to increased conversions, feelings of happiness and goodwill, and the reassurance that those who have signed up are exactly where they need to be. Personalized content can also help you keep your members subscribing continuously, and motivate non-members to opt in to get the highly specialized perks offered to each membership tier.

Curious about personalization? Great! We’ve got some ideas for you, so read on to learn a bit more about why personal content is so important, and to discover a few ways you can implement it for yourself.

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7 Ways to Monetize Your WordPress Website with Members-Only Content

June 23, 2015 - 6 Comments

You might be bursting with ideas for how to monetize your website. Or perhaps you want to have a dozen fantastic ideas that you simply can’t wait to implement… but nothing’s coming to you yet, and you need a helping hand.

A memberships program is one of the best ways you can monetize specific products, content, and areas of your store or website.

Although you can certainly give away access for free, some store owners will find that they greatly benefit from adding paid memberships — both because their customers love being part of an exclusive group, and because it can generate additional revenue without very much extra work.

If you’re curious about memberships but aren’t sure how to make them work for your store, or already have a membership program in place and are searching for some additional ideas, today’s post is just for you. Let’s take a look at seven unique ideas for members-only content that, with the right motivation, will increase both your signups and recurring revenue.

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How to build a development business by adding WooCommerce skills

June 15, 2015 - 6 Comments

Are you a freelance developer who is interested in starting your own business, but isn’t sure how? Or are you working for a small agency that wants to expand its eCommerce development offerings so you can take on additional clients? If so, we’ve got just the thing for you.

Thanks to our Educational Partners, we’re able to offer you handpicked resources to learn WordPress, WooCommerce, and the valuable development skills you need to expand your offerings to potential clients. Taking any one of their courses will allow you to build a bonafide development business based on WooCommerce, the fastest-growing eCommerce platform online that your clients will love.

Curious to know more? Keep reading to learn about the benefits of building a development business with WooCommerce, and to learn about one freelancer who used online education to dramatically improve his skills and take on new clients.

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Tips to scale your store’s Pinterest strategy

June 12, 2015 - 4 Comments

So you’ve created a Pinterest account for your online store. By this point, you might have a hundred or so followers, and you’ve likely been able to attribute a few sales back to your boards. Things are good… but they could be better, and you want a bigger piece of the pie.

If you’ve heard about the incredible potential that Pinterest has for brands, and want to better tap into this network’s 47 million monthly active users, it’s time to scale up your strategy. Successfully using Pinterest to attract new customers is going to mean doing much more than pinning beautiful photos and curating content. Luckily, these new strategies won’t take up too much of your time.

If you’re thinking about taking your Pinterest activity to the next level, read on to get some advice on how you can scale your strategy, attract more customers, and make better use of your pins to drive more profit.

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A beginner’s guide to using Facebook remarketing for eCommerce

June 10, 2015 - 8 Comments

Once a shopper has left your store, you might think there’s no way to get them to return. Either their mind’s made up and they’re never coming back, or they’ve gotten distracted and have forgotten about you completely. All hope is lost.

Or is it?

Remarketing with Facebook is one of the fastest and most cost-effective ways to reclaim lost clicks and conversions. It allows eCommerce website owners to directly reach shoppers who have visited their store, viewed specific pages, or abandoned their carts. And according to research, remarketing ads sport a response rate up to 400% higher than non-targeted advertising.

If you’ve long been curious about how to retarget your visitors using Facebook ads, we’re here to help. Today we’re going to offer you a crash course in setting up your first remarketing ad, from visiting Facebook’s Ads Manager for the very first time to creating an ad that will help drive shoppers back to your website.

Ready to learn how to reach your customers with targeted Facebook ads? Let’s get started!

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