September is underway, and now is the right time to prepare your store for the holiday shopping season. We know it seems premature, but we like how Think With Google summed it up:
Any way you look at the calendar, September is a big month for holiday shopping preparation. If it seems a little too early for Bing Crosby and warmed chestnuts, that probably means you’re right on schedule.
One of the biggest aspects of your holiday shopping season will be promotions — what to offer, how much to offer, and when to offer it. It seems like the “when” is the hardest part to figure out, because even if you start planning now, it’s often hard to know when your customers will be shopping and acting on your offers.
Today, we’re here to help you decide when to start your online store’s holiday promotions, including discounted products, coupon codes, and free shipping offers. We’ll explain why timing matters so much, and give you a few ways you can use common sense, research, and information on your audience to determine the best timing for your store’s promotions.
Keep reading to get ahead on your store’s promotional planning.