Your customers are creating content about you every day. It may be as simple as a photo on Instagram or a review on your website. Or it may be as complex as a blog post detailing how to accomplish a task with your products. These customer creations are called user generated content (or UGC), and they are highly valuable for brands.
You probably know much of this content exists, but what you don’t know is how — or why — to use it. The last thing you should do is ignore it. UGC is one intensely powerful form of social proof, and it can make your brand look trustworthy, popular, and much more interesting than companies that don’t highlight any user or customer content at all.
Today, we’ll be showing you several ways that you can properly identify and showcase your user generated content. Whether you’ve got a small startup or a booming eCommerce business, these methods will help you engage with your fans and attract new ones, all while boosting confidence in your brand.