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How to properly showcase user generated content

May 27, 2015 - 7 Comments

Your customers are creating content about you every day. It may be as simple as a photo on Instagram or a review on your website. Or it may be as complex as a blog post detailing how to accomplish a task with your products. These customer creations are called user generated content (or UGC), and they are highly valuable for brands.

You probably know much of this content exists, but what you don’t know is how — or why — to use it. The last thing you should do is ignore it. UGC is one intensely powerful form of social proof, and it can make your brand look trustworthy, popular, and much more interesting than companies that don’t highlight any user or customer content at all.

Today, we’ll be showing you several ways that you can properly identify and showcase your user generated content. Whether you’ve got a small startup or a booming eCommerce business, these methods will help you engage with your fans and attract new ones, all while boosting confidence in your brand.

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The 5 things to try when your brand joins Instagram

May 21, 2015 - 10 Comments

If your brand isn’t yet marketing on Instagram, now is a good time to start. This photo sharing platform was the fastest growing social media network last year, according to the Pew Research Center. About half (49%) of its 300 million monthly active users log in daily, and 53% of adults ages 18-29 say they use the app.

There’s a lot of advice online about using Instagram as a marketing tool, but it can quickly get overwhelming for brands who are brand new to the platform. A huge list of 20 tips might not be very helpful if you’ve just signed up and are staring at a blank screen, unsure what photos to post or how to tie this growing social network into your existing marketing plans.

If your eCommerce company has just joined Instagram and is looking for guidance, we’re happy to help. Here are the five things you should try right off the bat, from posting your very first photo to linking your content to your website.

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Big Data: why it matters and how to get started

May 18, 2015 - 1 Comment

In the past year, while remodeling my house, I’ve spent approximately 80 percent of my time and 140 percent of my patience dealing with a home improvement store. As one example of this journey, when I called to check the status on my windows order, I was told they weren’t sure where in the US it was.

During the two week process of locating the order, I had to call and re-explain the situation to nearly everyone in the windows department. I even tweeted their corporate office, who told me to email them, and they then provided incorrect information via email. The process convinced me that this business truly did not care about my experience with their brand.

But the truth is that it’s not really the company’s fault. Here’s how information and data would have had to flow for me to get the experience I wanted:

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How data would have had to flow in this situation.

Just to fulfill my purchase to my expectations, my order information had to travel from the local office systems to the manufacturer’s, the delivery company, and the corporate headquarters. Then feedback about the physical goods and my interactions with different levels of customer support had to flow back through all these systems.

As a digital marketer, I see why this is hard. But as a customer, I still expect the company to know my order and use that knowledge to provide timely service — and your customers likely feel the same way.

That’s where the joys and pains of Big Data comes in.

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4 consumer electronics brands with amazing social media strategies

May 14, 2015 - 1 Comment

You likely already know that social media is important for marketing your consumer electronics brand. But what you may not have realized is just how much your presence on networks like Facebook, Twitter, and Pinterest matters to your customers.

According to data provided by the Consumer Electronics Association, approximately 24% of consumers looking to make an electronics purchase “always or almost always” refer to social media before they buy. For consumers in the “high engagement” category, who spend 13.5 hours or more per week on social, their reliance on these networks for purchasing decisions jumps to 65%!

With this in mind, it’s crucial for your brand to have a strategy that makes you look good, sets you apart from your competition, and makes your customers happy. This may sound easier said than done, but we’ve tracked down four companies with amazing social media strategies that will teach you to do all that (and more).

Keep reading to find four ways you can boost your social media marketing and motivate more customers to choose you over your competition.

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How personalized product recommendations work

May 12, 2015 - 2 Comments

With personalized product recommendation engines, eCommerce stores can immediately deliver product suggestions. Rather than providing users with pre-defined related products, highly relevant products can automatically be recommended on any page, from products to the shopping cart.

We wanted to give you a closer look at how machine learning technology tracks, stores, and analyzes data so that you can deliver both product and user recommendations to customers. We also wanted to more closely explore the advantages of personalized recommendations over pre-defined related products. So today we’re going to do just that.

Let’s dive into personalized recommendation engines and explore how they learn from customers to deliver highly accurate product suggestions, and take a look at how one store has used our plugin to meet their specific needs.

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How your store can benefit from personalized product recommendations

May 6, 2015 - 4 Comments

Customers love that personal touch, whether it’s being addressed by name in an email, a shop owner remembering their birthday, or being able to customize a website to their needs. It can make them feel like they’re your single most important customer.

With personalized product recommendations, you can suggest highly relevant products to your customers at multiple touch points of the shopping process. Intuitive recommendations will make every customer feel like your shop was created just for them — and you’ll enjoy a natural boost in conversions and order values.

Let’s take a look at what we mean when we say “personalized” recommendations, explore how implementing these recommendations can help you improve your store, and review how to decide if a recommendation engine or plugin is the right choice for you.

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Is Your Store Mobile-friendly? If Not, Here’s What To Do

April 29, 2015 - 8 Comments

The search algorithm update that Google began rolling out on April 21, 2015 was dubbed “Mobilegeddon” due to its focus on delivering better results to visitors using the service on smartphones and other mobile devices.

Sites that are deemed mobile friendly get favorable search engine rankings in comparison to those that are not. Given how abundant mobile traffic is these days, this is significant, especially if:

  • Your website offers services or products that people are likely to search for on their phones, and/or
  • You have a significant volume of mobile traffic already.

It’s worth ensuring that your store is mobile-friendly, including your theme

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Learn what’s sending customers away with Google Analytics

April 28, 2015 - 15 Comments

As an eCommerce store owner, you’re likely focused on driving more traffic to your website from search engines, social media, and so on. But if your website isn’t converting enough of this traffic into sales, you may be feeling frustrated.

If a certain page or component on your website was causing these potential customers to leave, you would definitely want to address it. Well, through the use of data in Google Analytics, you can.

Using data from Google Analytics, you can identify the pages that are the weakest points in your sales process. Once identified, you can make plans to improve them, and convert more of your traffic into money.

Curious to know how you can turn more traffic into sales? Let’s dive into the data and find out what could be causing your customers to leave.

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How to drive more conversions with your store’s copywriting

April 27, 2015 - Leave a comment

When you think about eCommerce copywriting, you might think about the drab product descriptions you sometimes see online, a few sentences of filler copy meant to hold keywords or take up space. We know your store has better sense than that, but you may still be struggling to figure out what role copywriting plays in your marketing (if it should play one at all).

The copywriting on your eCommerce storefront can, and certainly should, serve a larger purpose than filling in blank space or improving your SEO. Even the smallest pieces of copy in your store can convert visitors into paying customers — it’s just a matter of knowing what people want to read.

Here are three simple ways you can use your store’s copywriting to connect with more customers, boosting conversions in the process.

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How Great Product Photos Boost Your Conversion Rate

April 21, 2015 - 1 Comment

How Good Product Photography Affects Conversions_300Although we often hear that eCommerce stores are putting brick-and-mortar shops out of business, the main reason that many people still go to physical stores is that they have a chance to touch the products and see what everything looks like.

It’s harder to do this online. Imagine ordering a pair of shoes online and receiving the pair one week later, only to find that the color isn’t the same as it was in the photos and that the material looks different than what was shown on the website. If the customer walks into a regular store, they can completely avoid this problem.

It’s not possible to duplicate the hands-on sales process that you find at a brick-and-mortar shop, but with amazing product photography, you can improve your conversion rate and make people happy in the process.

Let’s take a look at how adding great photography to your eCommerce website can affect your conversions and strengthen your relationships with your customers.

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How to use Enhanced eCommerce for Google Analytics

December 10, 2014 - 7 Comments

Google recently announced a program called Enhanced eCommerce for Google Analytics, which utilizes further data for eCommerce site owners, not only helping you understand what types of customers are coming to your website, but how they respond while moving about the site.

It replaces and adds to the current reports you receive for Google Analytics, but it incorporates a funnel system to hone in on the areas that you weren’t able to see before. Now you can view where people drop off in the checkout process and even find products that require more marketing efforts.

Let’s take a look at how to set up Enhanced eCommerce for Google Analytics and walk through an overview of the most powerful reports.

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