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The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

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Taking payments

How to take payments without accepting credit cards

March 28, 2017 - 9 Comments

When you find something online you want to buy, you probably plan on making your purchase with a debit or credit card. Plastic is the preferred method for most of us — it’s convenient, it’s safe, and it’s lightning fast.

But what if the store you’re buying from doesn’t accept credit cards? What do you do then?

Surprisingly, many stores outside of the United States look at taking credit cards as optional, if not something to avoid entirely.

On top of this, plenty of consumers worldwide don’t have credit cards — or even refuse to use them online.

Today we’re going to look at a few ways that your WooCommerce store can accept payments without getting credit cards involved. We’ll also talk about why these alternative payment methods are so important, and how they could boost your sales (or keep shoppers from walking away).

Let’s dive right in!

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Apple Pay is now available for WooCommerce

March 16, 2017 - 44 Comments

WooCommerce has an ideas board, perhaps you’ve seen it – and today we’re pleased to announce that one of the most requested ideas to date is here.

Apple Pay is now available for WooCommerce stores accepting payments with Stripe. Once a store activates Apple Pay, customers will have a much faster and easier way to pay that is shown to boost conversions. Now that’s something!

We’re also proud to be the first open source platform to integrate with Apple Pay. Open source is the default for us, but it’s exciting to continue that level of openness with such an important payment solution.

Read on for more about Apple Pay for WooCommerce, how to activate it, and why it exactly as awesome as you may already suspect.

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Optimizing your payment process for a successful holiday season

October 28, 2016 - 1 Comment

Holiday Tips 2016

Today’s post comes to us from Sabrina Papini, the Manager of Partner Marketing at PayPal. She’s here to tell you what you should be thinking about when it comes to payments, checkout, and the holidays. We hope you enjoy!

As the winter holidays approach, one of the best ways to maximize your revenue is to ensure your checkout process and payments are optimized for the most sales possible. To best appreciate this, think of your checkout process as a funnel to understand where you are losing sales.

Here’s what we mean by a funnel, where customers are seen “leaking” from it at various stages of the process:

This funnel has "leaks" at every stage of the sales process.
This funnel has “leaks” at every stage of the sales process.

In the graphic above, I’ve listed three common reasons for cart abandonment according to SalesCycle, but depending on your own store, you might have some other areas you can quickly address.

In this post, we’ll talk about five key ways you can improve your payment process for the holidays:

  1. Build trust in your online business
  2. Remove checkout obstacles to streamline checkout
  3. Invest in mobile
  4. Expand your market to include international customers
  5. Give customers more payment choices

Let’s get started.

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How to take payments with WooCommerce – affordably

August 11, 2016 - 25 Comments

Building a store can get costly. Even the most experienced developers can find themselves overspending — a premium theme here, a cool-sounding extension there, and suddenly you’ve blown the budget.

The ability to accept payments is one of those things you almost have to spend part of your budget on. But there’s no reason you should have to waste all your money on preparing to take credit cards online, or cash from local shoppers.

There are multiple ways to take payments from your customers without spending a fortune on setup or monthly fees. From built-in processors to optional extensions, there’s a fitting solution for every budget-conscious store builder that won’t waste your money — or your time, for that matter.

Let’s explore a few ways you can take payments with WooCommerce… and do so affordably. But first, we’ll take a closer look at what it really costs to take credit card payments, and why a “cheap” payment gateway may not be as good as it sounds.

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Take payments anywhere with Square for WooCommerce

July 26, 2016 - 67 Comments

TL;DR: Square for WooCommerce has arrived — purchase the extension here and let us know your thoughts.

Important note: at the moment, the extension is only supported in the US, Canada, Australia, and the UK.

Our most requested integration is now available! With Square for WooCommerce, you can take payments online or offline through the same solution, keep your inventory updated, and sync product changes between WooCommerce and Square.

Read on to learn more about what’s available in this new extension, how it works, and how Square can benefit your store.

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What you should know about VAT and selling internationally

June 28, 2016 - 8 Comments

Today’s post comes to us from Jennifer Sokolowsky at Avalara. AvaTax for WooCommerce is a seamless integration for Avalara’s tax calculation services. Automatically calculate tax rates, submit documents to Avalara for transactions, and enable address validation at checkout for supported countries. Give it a try today to get tax right no matter where you’re selling.

International markets can offer big opportunities for store owners. Selling across borders can offer growth potential when local sales have plateaued, as well as a way to get an edge on competitors. It can also offer a way to diversify your business.

However, selling internationally can be more complicated than doing business domestically. One of the major considerations to keep in mind is how to deal with taxes — specifically VAT.

Here’s what you should know about the value added tax (or VAT), when and where it applies, and how you can make sure you get VAT right when you begin selling internationally.

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5 ways to take payments for your products with WooCommerce

May 20, 2016 - 4 Comments

With traditional eCommerce, the exchange of money and goods is simple: a customer pays, and the store owner ships. Easy, right?

But this doesn’t have to be the only way you accept payments for the products you sell online. Taking immediate payments might not work if you want to offer pre-orders. And taking only one payment won’t be suitable for customers who want to order something via subscription.

If you’re only accepting payments for your products the “traditional” way, you might want to consider expanding your options. Here are five ways to take payments with WooCommerce, and how to add them to your store.

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Optimizing the checkout flow with WooCommerce

March 29, 2016 - 6 Comments

Everything you do on your store leads your shoppers to one final, critical experience: the checkout. And this final experience is so important, yet so sensitive, that one wrong move could send those potential sales down the drain.

It’s crucial to get your store’s checkout “flow” — the transition between one field or page to another, from the start to the finish — as smooth as possible to avoid losing sales. The default WooCommerce checkout goes a long way toward making this happen, but depending on your store, industry, or products, there’s still more that could be done to make the process simple and pain-free.

Let’s take a look at how you can optimize the checkout experience for your shoppers, from removing excess fields to opening terms & condition links in new tabs.

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What you should consider when switching payment gateways

March 10, 2016 - Leave a comment

When you started your store, the payment gateway you chose was likely a great fit for your needs… at the time. But as you’ve grown your business, you might have found yourself in the situation where that gateway no longer fits your needs.

The good news? You’re not stuck in your current situation. Nothing is permanent in eCommerce — your store’s design and components can be upgraded, improved, or switched out at any time.

But if you’re thinking about changing your payment gateway, there’s a lot more to consider than “how fast can I switch?” There are a few aspects you should carefully consider before making the leap to a new gateway, including the impact on your payment options, your finances, and your customers.

If you’re pondering whether or not a payment update is right for you, keep reading to find out what you should evaluate before making any big changes.

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How your payment gateway impacts your customer experience

March 2, 2016 - 1 Comment

The experience that shoppers have in your store can vary from good to bad to somewhere in between. Provide a good experience and they’re more likely to make a purchase; provide a bad one and you’ll probably never see them again.

There’s no single thing that creates good user experience (commonly called UX). There are some common items that probably spring to mind: easy-to-use navigation, clean design, helpful site search, and so on… but ensuring quality UX doesn’t stop at the shopping cart.

Believe it or not, your choice of payment gateway, and how that gateway and its options are presented on your store, can have a big impact on the experience of your shoppers. Choose well and you’ll have more customers; choose poorly and… well, you can guess.

Let’s take a look at how your payment gateway can change the experiences your customers have on your store, and what you can do to lean more in the direction of “good” than “bad.”

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Determining if guest checkout is right for your store

December 29, 2015 - 5 Comments

As our online activities increase, so do the number of online accounts in our names. It seems as if nearly every website out there asks you to “sign up” or “sign in” — and the process is hardly ever simple. Nor are these accounts held to the same standards from one site to the next, leading to forgotten or even insecure passwords.

No one wants to create yet another account unless there’s a clear benefit to doing so. Shoppers will even go to great lengths to avoid signing in to complete a purchase, up to and including completely abandoning their cart in favor of a different store.

In short: customers everywhere are suffering from new account fatigue, and it could be hurting your store.

The obvious solution to this issue is the option of a guest checkout option, which doesn’t require shoppers to create an account or save any personal information to complete a purchase. However, adding guest checkout isn’t a smart move for every online store, and it could actually cause more problems than it solves in some cases.

Let’s have a look at how you can decide if guest checkout is a good fit for your store, based on a few important criteria like order frequency, the possibility of reorders, and the overall benefit of customer accounts.

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How to choose the right payment gateway

July 6, 2015 - 5 Comments

If you’re in the process of setting up a store with WooCommerce, at some point you’ll need to enable payments. Accepting payments from your customers isn’t necessarily as easy as flipping a switch and watching the money flow in… but it doesn’t have to be complicated, either.

With the right payment gateway, you can make it easy for customers to pay for your products. Choosing the right gateway takes a little time, but we’ve found a few ways to narrow down your options and make the process of choosing a little easier.

Let’s explore how you can find the best payment gateway so you can get back to focusing on what matters: launching your new store.

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