Everything you do on your store leads your shoppers to one final, critical experience: the checkout. And this final experience is so important, yet so sensitive, that one wrong move could send those potential sales down the drain.
It’s crucial to get your store’s checkout “flow” — the transition between one field or page to another, from the start to the finish — as smooth as possible to avoid losing sales. The default WooCommerce checkout goes a long way toward making this happen, but depending on your store, industry, or products, there’s still more that could be done to make the process simple and pain-free.
Let’s take a look at how you can optimize the checkout experience for your shoppers, from removing excess fields to opening terms & condition links in new tabs.