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Tips for customizing your subscription site’s homepage

June 23, 2016 - 6 Comments

If your business is based on the subscription model, or you offer subscriptions on your store, this is a reality you already know: the path to acquiring a subscriber is a long and tedious one.

Shoppers can take a long time to make up their minds about spending money, but that goes double for an investment over many weeks or months. The task of convincing someone that they need your product or service on a recurring basis isn’t easy, either — even if it’s something they really enjoy, like chocolate or coffee.

So what’s a subscriptions site to do if they want to shorten this path to acquisition? For starters: take a long, hard look at your store’s homepage and the role it’s playing in convincing potential subscribers to sign up.

Your homepage is the first thing most potential customers see, after all. And if it’s not making a compelling enough argument about the benefits of your products, a subscription model, or your company, you can kiss the promise of recurring revenue goodbye.

Let’s explore some of the best practices you should follow for customizing the homepage of a subscription site, and discuss how they can ultimately help you secure more subscribers.

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How to run a top-notch home goods store with WooCommerce

June 2, 2016 - 7 Comments

We’ve all heard it before: “there’s no place like home.” “Home” means something different to all of us; to some of you store owners, it’s more than a place to rest — it’s also your business.

If you’re selling furniture, wall decor, or other interior or exterior accessories with WooCommerce — or planning to start — there are a few specific tips you should follow to set your store apart from the rest. You already know your products are the cream of the crop, so your store’s design and customer experience should be just as great.

From a business-defining homepage to filtering options to powerful extensions, here’s how you can take any WooCommerce-powered home goods store to the next level, and expertly show your shoppers the potential for beautiful homes filled with your products.

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How your industry should affect your store’s homepage customizations

May 31, 2016 - 1 Comment

What does your store’s homepage say about you?

From the very first moment a visitor sets eyes on that page, they’re developing an impression of you, your products, and your company. They’re deciding, often in just a few seconds, if you can meet their needs… or if they would be better off spending their time looking elsewhere.

There’s no perfect way for a store’s homepage to say “we have what you are looking for.” Rather, stores should aim to customize their experience based on what works for the customers shopping in their industry. This can lead to a much better experience for everyone — shoppers and store owner alike.

Let’s explore why it’s worth taking your industry into consideration when you’re adding or customizing elements on your store’s homepage, and look at a few popular types of stores to see what they’ve done to speak specifically to their customers.

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How blogging can help your online fashion business grow

May 17, 2016 - 13 Comments

There are plenty of ways that a clothing or fashion business can be marketed online. Social media is a popular choice, and we’ve also talked about how coupons, discounts, or even giveaways can lead to increased popularity.

If you’ve tried a few marketing methods and aren’t yet seeing the increase in reach or sales that you’re hoping for, here’s another option to consider: blogging.

Creating high quality, engaging content can have benefits ranging from better awareness of your brand all the way up to an increase in sales. And consider this: one study showed that businesses with active blogs received approximately 55% more visitors to their website than those without.

If you aren’t already blogging as a way to grow your online fashion business, now is the time to start. Today we’ll share with you why this marketing method is a perfect fit for your store, how you can get your own blog up and running, and some tips to keep in mind as you create your content.

Let’s get started!

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How to start a coffee subscriptions business: the ultimate guide

April 20, 2016 - 10 Comments

Coffee is the second most traded commodity in the world. It’s also one of the most popular products sold via a subscription model.

If you’re considering starting an online coffee store, you’re likely wondering what the vital ingredients for a speciality eCommerce website are. Do you need to spend loads to offer monthly subscriptions of your roasts or beans? And which platforms are suitable for selling this specialty product?

In this post, we’ll guide you through setting up a coffee subscription business from start to finish, giving you all the tools and insight you need to start off on the right foot. We’ll cover why coffee sells particularly well by subscription, some key elements to running a coffee business, and make some suggestions for choosing the right eCommerce platform for your new store.

Ready to give it a go? Read on to learn all you need to know about starting your store.

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How to run a successful memberships site

April 19, 2016 - 5 Comments

Everyone wants to feel like they belong. It’s a powerful desire that can drive human behavior, the formation of friendships… and even how people make purchasing decisions.

Offering memberships on your online store or website triggers this same desire to belong — to be part of an exclusive club, to get insider perks and benefits. But offering (or selling) memberships isn’t as easy as making them available — there are a few tricks to making them truly desireable.

If you’re interested in adding memberships to your existing site or are considering building a new store with a membership model in mind, the tips in this post will help you convince more customers to sign up, whether you’re a rookie or an eCommerce master.

From clear benefits to fair pricing to member rewards, here are all the ways you can ensure success with memberships.

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WordPress Bookings Plugin: How to run a successful bookings-based website

April 4, 2016 - 6 Comments

If you play your cards right, selling your time online can be just as profitable as selling physical goods. But much like eCommerce, creating a successful bookings-based website doesn’t happen overnight — it takes hard work and a lot of creativity.

If you’re running (or planning to start) a website where customers can make appointments at your physical location, book time with you, or even reserve a room in your hotel or lodge, we have a few tips just for you. These ideas will help you improve your website and, in turn, the relationship you have with potential customers.

Keep reading to learn how to take your bookings-based website to the next level.

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How to run a top-notch WooCommerce-powered food store

March 25, 2016 - 2 Comments

Are you using WooCommerce to sell meal kits, tasty treats, or locally grown produce? Whether your food store ships internationally or caters to a thriving local community, WooCommerce is the endlessly extendable platform that makes it all possible.

Owners of online food stores can sometimes feel like they’re at a bit of a disadvantage, though, because food is naturally sought out and purchased offline. Customers also tend to have the perception that online food orders will be pricier due to higher quality or shipping fees.

There’s no reason to struggle or fight for your sales, though. With some smart tweaks to your store, pricing, and product pages, you can convince more shoppers to place an order — and try your food.

Here are a few ways you can make your WooCommerce-powered food store top-notch, plus some examples from stores that have already cooked up a ton of business.

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How to improve your WooCommerce-powered electronics store

March 18, 2016 - 9 Comments

Consumer electronics stores — those selling items like smartphones, tablets, cameras, audio equipment, and so on — are flocking to WooCommerce. Thanks to the strong backbone of WordPress and the limitless potential provided by extensions, it’s no wonder store owners choose this platform.

If you already have an electronics store up and running, your next step might be up in the air. Should you invest in some form of marketing, or is it better to improve your product photos? And how good is your copywriting, anyway?

If this sounds familiar, you’re in luck. For this post, we’ve collected multiple tips to help consumer electronic store owners improve their stores, from adding downloadable documentation to potentially revising the design of your website.

Let’s take a look at how you can take your store to the next level with just a little more effort.

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The elements of a successful subscription business

March 17, 2016 - 6 Comments

According to a cross-channel marketing report conducted by Responsys and Econsultancy, 70% of companies find it’s more costly to acquire new customers than it is to bring back existing ones.

This is undoubtedly one of the reasons that subscription models have become so popular in the world of eCommerce. Subscriptions keep those hard-fought customers on the hook for automatic repeat purchases, plus they create a reliable source of recurring revenue.

However, starting a successful subscription-based business, or adding a subscription to your existing store, isn’t easy. It takes careful planning, knowledge of your customers’ needs, willingness to try new things… and then some.

If you’re considering trying the subscription model for yourself, here’s what you should know and do to bolster your chances at long-term success.

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Ways to improve your fashion-focused WooCommerce store

March 4, 2016 - 3 Comments

Are you selling clothing or fashion accessories with WooCommerce? By now, you’ve probably tackled all the basics — adding photos of your products, writing descriptive copy, setting up a payment method or two, and so on.

With these tasks out of the way, it’s time for you to take your fashion-focused store to the next level. By placing top priority on stylish design, making use of compelling content, or trying out powerful extensions, you can improve the experiences of your shoppers and get more sales.

Let’s explore a few ways that store owners using WooCommerce to sell clothing or fashion products can reach new heights, starting with (appropriately) visual appeal.

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Best Practices for Nonprofits using WooCommerce

January 28, 2016 - Leave a comment

What are the best practices for nonprofits when it comes to websites, donations, and the online world? While donating time, money, or goods to a nonprofit organization has long been seen as a purely offline act, online giving is steadily on the rise. One survey found that among the top nonprofit organizations, Internet donations rose 13% between 2013 and 2014.

Although this might not seem like much, given how few of your overall contributions might come from online donors, there are things you can do to both increase the effectiveness of your website and your overall fundraising campaign.

Whether you’re already using WooCommerce to power your NPO’s website or are just beginning to get it up and running, there are a few best practices you can apply to turn it into a donation-collecting machine.

Here’s what we recommend for your nonprofit, from collecting funds to keeping in touch with donors.

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How hotels can make the most of their website

January 6, 2016 - 6 Comments

If you own a hotel, inn, lodge, or any other type of physical location designed to accommodate guests, it should go without saying that you need a website. What better way is there for your business to attract potential customers?

Having a basic website may not be enough to turn that passing interest into a booking, however. Visitors have plenty of choices when it comes to finding a place to stay, and if your site doesn’t convince them that you’re the best option, they’re happy to go elsewhere.

With that goal in mind, there are a few things you should do to set your hotel’s website apart from others, as well as increase bookings from guests. From implementing a mobile-friendly design to allowing guests to easily book online, these tips will help you stand out in a big way.

Here are some ways you can use your site to attract more guests from both near and far.

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How to increase conversions on your bookings site

November 18, 2015 - 4 Comments

If you sell products online, your long-term goal will be to sell more products. And if you sell bookings, naturally, your goal will be to sell more bookings.

But the advice that’s given to stores aiming to ship more physical goods won’t necessarily help you sell more spots in your hotel, book more appointments, or fill up more classes at your gym. To do that, you need to make your bookings website the very best it can be — a veritable conversion machine.

You can increase the number of bookings you receive by improving the experience of your users, decreasing distractions, and experimenting to find the factors that make them say “yes!” instead of “no.” You can also find success by creating reliable ways to bring people back time and time again, making them repeat customers instead of one-time-only visitors.

Let’s explore some ways that you can boost conversions on your online bookings site, from basic changes to A/B tests to follow-up email campaigns.

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The benefits of selling your time online

September 24, 2015 - 8 Comments

Selling physical products online is a fairly popular business model. Selling digital products is starting to pick up steam as well.

But have you ever considered selling your time?

If you’re an expert or licensed professional, offer a business with appointment windows, or are interested in finding a new way to increase your revenue, selling your time can offer you a ton of benefits. It’s also a low-risk, low-cost business model that you can do on the side… or full-time, depending on how things go or what your availability is like.

Let’s take a look at all of the benefits of selling your time online, starting with a quick overview of the kinds of business models that can sell their time successfully so you’ll know if this is right for you.

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12 ways to show kindness to your customers with WooCommerce

September 21, 2015 - 14 Comments

Kindness is a wonderful and powerful thing. It’s also sometimes completely unexpected in online stores, where the shopping experience is so often reduced to “is it in stock?” and “how quickly can I get it?”

Your customers’ wants and needs are complex, however. In the long run, far more matters to them than finding the store with the fastest shipping. Loyalty isn’t just inspired by efficiency and price — it can be dramatically influenced by how well you treat the people who shop with you.

Today, we’ve compiled 12 unique ways you can show kindness to your customers with your WooCommerce store. From being more flexible to staying connected to doing small, simple things that will put a smile on your face, these are methods that will give you the power to fulfill the greatest unspoken need of your customers:

Don’t forget, a person’s greatest emotional need is to feel appreciated. — H. Jackson Brown Jr.

Read on to learn about all the ways you can show a little more kindness, and the WooCommerce extensions you can use to make this possible.

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