If your business is based on the subscription model, or you offer subscriptions on your store, this is a reality you already know: the path to acquiring a subscriber is a long and tedious one.
Shoppers can take a long time to make up their minds about spending money, but that goes double for an investment over many weeks or months. The task of convincing someone that they need your product or service on a recurring basis isn’t easy, either — even if it’s something they really enjoy, like chocolate or coffee.
So what’s a subscriptions site to do if they want to shorten this path to acquisition? For starters: take a long, hard look at your store’s homepage and the role it’s playing in convincing potential subscribers to sign up.
Your homepage is the first thing most potential customers see, after all. And if it’s not making a compelling enough argument about the benefits of your products, a subscription model, or your company, you can kiss the promise of recurring revenue goodbye.
Let’s explore some of the best practices you should follow for customizing the homepage of a subscription site, and discuss how they can ultimately help you secure more subscribers.