If you run an online store, shipping is the one area where everything you do becomes tangible to your customer. At no time is this more critical to a positive customer experience than the holidays, when the product your customer is touching is likely to be a gift from a friend or family member.
But there are obstacles. If you don’t prepare, you can ruin someone’s holiday with a late or damaged shipment. Holidays offer opportunities to build your brand, increase customer loyalty, and acquire new customers…but they also offer benefits that will improve your bottom line.
The best way to ensure your business’s success is to learn how to prepare for some of the most common holiday shipping issues. In this post, we’ll cover how you can get ready for everything from lost shipments to weather delays to the general rush caused by an increase in packages.