While donating time, money, or goods to a nonprofit organization has long been seen as a purely offline act, online giving is steadily on the rise. One survey found that among the top nonprofit organizations, Internet donations rose 13% between 2013 and 2014.
Although this might not seem like much, given how few of your overall contributions might come from online donors, there are things you can do to both increase the effectiveness of your website and your overall fundraising campaign.
Whether you’re already using WooCommerce to power your NPO’s website or are just beginning to get it up and running, there are a few best practices you can apply to turn it into a donation-collecting machine.
Here’s what we recommend for your nonprofit, from collecting funds to keeping in touch with donors.