When entering into the world of e-commerce – retail, specifically – it might come as a surprise just how important social media really is.
I mean, you probably understand that you need to have a presence on the major sites like Facebook and Twitter, but did you know that recent research shows that Instagram is a serious engagement booster for online brands? I’m talking a 25% boost here, and that’s definitely not something to sneeze at.
Pinterest is important, too, don’t get me wrong. Especially when dealing in tangible, visually-oriented products. But Instagram is a social tidal wave and it would behoove you to set sail, like, yesterday.