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Email marketing

Six MailChimp Tools to Build Your Brand and Sell More Stuff

April 12, 2018 - 8 Comments

At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.

It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.

Here are 6 tools that’ll help you on your quest to build your brand:

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Insights and tips from our email marketing experiments

January 27, 2017 - 16 Comments

Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s no small wonder, with 91% of consumers in the United States checking their email every single day.

Finding the right strategies to use in your emails is a tricky thing. You need to think about what messages your customers will respond to, what calls to action they’ll click, and what will even make them open an email in the first place. You also need to review and improve upon your strategies so you keep making money.

Here at WooCommerce, email is a big part of what we do — it’s how we communicate with our customers, not to mention the community. Over the last few years, we’ve spent a lot of time experimenting with and learning from email. Now we’re ready to pass those learnings along to you.

Today we’re going to share some of the best things we’ve learned about email subject lines, graphics, and length so you can use our experiments to grow your own store and improve your customer communication.

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8 email features to add for a great customer experience

December 1, 2016 - 20 Comments

Question: how are your store’s emails improving the experience of your customers?

If it’s difficult for you to answer this question, that’s okay. We tend to think of the emails we send to customers as final steps in a sales process, or necessary interactions that keep new orders coming in. But these messages can — and should be — much more than that.

With the right features, every email you send to your customers can lead to a happier, stress-free experience. Order receipts can increase trust, shipping notifications can solve problems, and even marketing messages can add a sense of delight.

Let’s take a look at some of the features you should have in your store’s emails, and how they can make your customers feel great about buying from you.

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Post-purchase emails to send to holiday customers

November 3, 2016 - 6 Comments

mailer-thin

Today’s guest post comes to us from Danny Wong at Conversio (formerly Receiptful). Conversio is a marketing platform that allows you to supercharge customer interactions and maximize your customer lifetime value — give it a try this holiday season for amazing emails and more. Take it away, Danny!

If there’s any time of the year to pull out all the stops, it’s the always exciting holiday shopping season. Online purchases for holiday gifts are rising exponentially, as more consumers begin to recognize the futility of sitting in traffic, fighting for parking, and waiting in long checkout lines at physical stores.

In 2015, eCommerce holiday spending grew to $70 billion, and it seems a foregone conclusion that online sales will continue to account for an increasing percentage of all holiday consumer transactions.

comScore’s 2015 holiday spending estimates.
comScore’s 2015 holiday spending estimates.

As a store owner, your job is just getting started when the customer completes the checkout process. The post-purchase period is an opportune time to further engage your customers and work on building a strong relationship that will lead to repeat purchases.

Post-purchase email marketing is crucial to accomplishing this, and your strategy for creating these emails should be given as much attention as your pre-sale marketing tactics.

Let’s take a look at some post-purchase emails you should aim to send this holiday season, and why they’re such an important part of your holiday marketing strategy.

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How to make the most of email marketing during the holidays

October 7, 2016 - Leave a comment

mailer-thin

Today’s guest post comes to us from Brandon at MailChimp. With MailChimp’s integration for WooCommerce, you can connect your store and create targeted email campaigns, send follow-up emails, and recommend products that your shoppers will love. Take it away, Brandon!

The holiday season is just around the corner, and if you sell stuff online, you’re probably already thinking about things like product inventory, special promotions, and shipping deadlines. But, no matter what services you offer, email is a valuable — and powerful — tool for promoting your business, communicating with your customers, and driving sales.

Today, we’ll share a few tips that’ll help you make the most of your email marketing this holiday season. Read on to find out what they are!

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How to get started with post-purchase email automation

April 6, 2016 - 8 Comments

Getting started with email marketing can be challenging, but experienced store owners agree: email is one of the best opportunities you have for connecting with your customers long-term.

To avoid spending too much time on email right out of the gate, it’s wise to look into automation. Post-purchase email automation allows you to write, schedule, and automatically send relevant messages to your customers. Write your emails once, and they’ll do the work for you forever.

Let’s explore how you can get started with automated post-purchase emails that will turn your first-time customers into devoted superfans. Ready to learn? Read on for all the details.

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The first 5 email strategies to start with

March 28, 2016 - 6 Comments

Email marketing is a tactic that’s recommended for stores of all ages and sizes. The reason for this is clear: it’s typically rated by businesses themselves as the strategy with the best ROI, and the cost of creating and sending to a list is relatively low.

The advantages of email are clear: it’s inexpensive, it’s effective, and it opens a direct line of communication with your customers. However, what’s not always clear is how to get started with this tactic so you can reap its many benefits.

Instead of diving in and creating dozens of campaigns right away, your first foray into email marketing should consist of a few select strategies that have proven benefits for your store. This approach will keep you focused, lower your costs, and make things easier overall.

Let’s take a look at the first five email strategies you should try for your online store, from basic recurring “what’s new” messages to targeted requests sent to specific customers.

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How custom email receipts can improve your store

July 14, 2015 - 2 Comments

Customers form an impression of your brand almost immediately. From the first few seconds they spend on your storefront, they can discern what kind of tone your copywriting has, the kinds of products you carry, and whether or not they are part of your target audience.

You’ve likely spent a very long time creating and refining your store’s branding and messaging until it’s pitch-perfect. So it almost seems a waste to throw it all away when you get to the email receipt:

Uh... so... is that it?
Uh… so… is that it?

If your order confirmation and shipment messages look like this, some customers might think you don’t care about their experience once you have their money.

Email receipts have enormous earning potential for your eCommerce website. With just a little customization, you can use these emails to increase your sales, create deeper connections with your customers, and offer helpful links along the course of their journey.

Read on to learn about a few ways you should customize your WooCommerce email receipts, and to see a few tools that will help you get the job done right.

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