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Search & SEO

How to find the most important metrics for your store

February 10, 2016 - 3 Comments

When you take that first deep dive into analytics for your online store, things can get overwhelming fast. There’s so much data to be explored, so many lessons to be learned, that you can hardly be blamed for not knowing what to do first.

One of the biggest challenges you’ll face is knowing what data is important (and what’s not). You can only focus your time and attention on a few main goals at a time, so the data you review and act on should be chosen carefully.

But how can you tell which metrics match up to what you’re doing? Or, if your store is new, how can you know which metrics you should be tracking — and focusing your efforts on — first?

Today, you’ll learn which metrics you should track for your specific store. Ready to dive into the data? Let’s go.

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Sitemaps for eCommerce explained

January 20, 2016 - 5 Comments

An eCommerce website is made up of many moving parts: the shopping cart, the order confirmation page, and so on. You might think that every one of these pieces and pages exists to serve your customers in some way, but some of them exist almost solely to serve search engines.

A sitemap is one such page. Your customers will probably never find your sitemap useful, but to search engines, it’s one of the most useful components in existence. Having one can improve how well your store is reviewed by search engines, and how visible each of its pages might be in searches for related keywords or phrases.

If you’re curious about the necessity of sitemaps for eCommerce, how having one can improve your store, and how you might even be able to take your existing sitemap to the next level, we’ve got you covered. Pack your bags and come along with us on a journey into the world of sitemaps.

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How to improve your SEO with WooCommerce product tags

September 23, 2015 - 10 Comments

Football season is starting again in the United States. And as many fans well know, whether or not a team wins a game depends on nearly countless factors — how loud you yell at your television not withstanding.

Search engine optimization, often abbreviated as SEO, is not unlike this. How well any one website or online store ranks for any given search term depends on a mindblowing amount of factors ranging from big to small. And in the case of WooCommerce, one of these factors is tags.

Though often overlooked, WooCommerce product tags offer a small, yet necessary, opportunity for your store to optimize for online searches. With a few mindful adjustments to your language and links, tags can both boost your rankings and give you a competitive edge.

Curious? Let’s take a closer look at how product tags and SEO go hand-in-hand.

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Choosing the best way to scale your store’s traffic

July 3, 2015 - 2 Comments

As a store owner, you’re likely focused — and rightfully so — on growing. Growing your product selections, growing your audience, growing your staff… you name it, you’re working on it. But have you given any thought to growing your traffic?

In our previous post on gaining more traffic, we explained exactly how more traffic to your online store can lead to more revenue. Today, we’re going to explain exactly how you can go about scaling your traffic from the early stage to a growth period, and why you should avoid taking a one-size-fits-all approach to growth. (Hint: it’s got a lot to do with your customers.)

Let’s take a look at how you can find the most suitable ways to boost your site traffic, starting with a quick recap of why this should be on your radar in the first place.

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How much traffic does your store need to increase its revenue?

June 26, 2015 - 2 Comments

It’s strange to make a statement like “the more traffic you have, the more sales you’ll make.” Seems to make eCommerce sound more simple than it actually is, right? But the fact of the matter is, it’s true.

The more traffic your store receives, the more revenue you’ll make. Even if your conversion rate is 1%, that 1% is still going to result in exponential increases in revenue between 100 and 100,000 visitors. So if you want to make more money from selling online, one of the first things you should improve is your site traffic.

Today, we’re going to show you exactly how increasing your traffic can also increase your revenue. We’ll also give you some formulas you can use to determine just what you stand to gain from higher site traffic, order values, or conversion rates.

Let’s get started by taking a look at just how closely your traffic and revenue are related.

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The store owner’s practical guide to being search engine friendly

May 29, 2015 - 4 Comments

There are hundreds of guides out there on the topic of search engine optimization. And they all promise one thing: with their help, you’ll rank better and sell more.

The problem is, as a store owner, you only have so many hours in your day. You’ve got enough to worry about without throwing SEO into the mix. Guides that recommend investing your valuable time into copywriting, on-page optimization, link building, or content creation seem practical enough… but only if you can grow an extra set of arms.

Rather than invest all your time and effort into additional forms of optimization — some of which may not even be practical for your niche or current growth stage — it’s best to shift your mindset to simply being search engine friendly at all times. By establishing basic SEO groundwork up front you can drastically cut down on the amount of time you need to spend on future optimization.

By following this guide, you can be confident that your store is always optimized for search because it meets Google’s basic best practices. Let’s take a look at how you can get started with practical SEO.

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Is your store mobile-friendly? If not, here’s what to do

April 29, 2015 - 7 Comments

The search algorithm update that Google began rolling out on April 21st has been dubbed “Mobilegeddon” due to its focus on delivering better results to visitors using the service on smartphones and other mobile devices.

Sites that are deemed mobile friendly will see favorable search engine rankings in comparison to those that are not. Given how abundant mobile traffic is these days, this is a hugely significant update that has a lot of store owners worried — thus the name.

Chances are that you won’t have seen an impact just yet: Google says it might take a little while for the update to take full effect, and SEOs aren’t seeing any dramatic changes either. However, action is recommended sooner rather than later, especially if:

  • Your website offers services or products that people are likely to search for on their phones, and/or
  • You have a significant volume of mobile traffic already.

Personally I’d argue that all services and products now fall into that first point, so everyone should be ensuring that this update isn’t going to have a negative impact on their business.

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