When you take that first deep dive into analytics for your online store, things can get overwhelming fast. There’s so much data to be explored, so many lessons to be learned, that you can hardly be blamed for not knowing what to do first.
One of the biggest challenges you’ll face is knowing what data is important (and what’s not). You can only focus your time and attention on a few main goals at a time, so the data you review and act on should be chosen carefully.
But how can you tell which metrics match up to what you’re doing? Or, if your store is new, how can you know which metrics you should be tracking — and focusing your efforts on — first?
Today, you’ll learn which metrics you should track for your specific store. Ready to dive into the data? Let’s go.