Today we released Storefront Powerpack, an extension that allows you to change the appearance of Storefront theme for WooCommerce — without touching a single line of code. Powerpack allows anyone to customize their store without dabbling in HTML or CSS, and the results of those customizations can be seen instantly.

As we prepared to release this extension, we realized we’d never written very much about the thinking behind Storefront’s development, and why we’ve chosen to break functionality out into extensions instead of packaging it into the theme itself. “Why not just make Powerpack part of Storefront?” we thought you might ask.

Today, we’re setting aside a couple minutes to explain our “building block” philosophy behind Storefront, and how it’s influenced the development of extensions like Powerpack.

Care to learn more? Read on.

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If you’re using our Storefront theme for WooCommerce, you’ll be excited to learn that version 2.0 has just become available for download. If you’re not using Storefront already, now would be a great time to take a look at our flagship WooCommerce theme!

Storefront 2.0 is a major release and brings various new features including a greatly improved handheld experience, a refreshed design, a new product section on the homepage, full compatibility with the upcoming WooCommerce 2.6 and more!

Here’s a closer look at what we’ve added to this update.

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Since we launched Storefront one year ago, our flagship WooCommerce theme has come a long way. It’s seen hundreds of thousands of downloads, plenty of extensions, and even some new clothes in the form of child themes.

Today happens to Storefront’s first birthday. As we like to say, mighty oaks from little acorns grow, and we’ve seen this theme grow from an unassuming — yet sturdy — little nut into a mighty fine oak with plenty of strong branches, leaves, and strong roots in the WordPress community.

Here’s to you, Storefront! Blow out that candle and make a wish.

Let’s take a deeper dive in and explore Storefront’s impressive growth just a bit more. We’ll also have a closer look at its child themes and extensions (including the newly released Mega Menus!), just in case you missed anything, plus a selection of some amazing shops using Storefront in their own unique ways.

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The last major release of Storefront saw us add many accessibility improvements and achieve the “accessibility ready” tag on wordpress.org.

That release went a long way towards making Storefront a more rounded solution for store owners looking to make their online shops accessible to the widest audience possible. Storefront 1.5 carries on that theme of enabling, and achieves another coveted tag on wordpress.org.

Here’s a look at some of the biggest chances in Storefront 1.5.

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The ‘accessibility-ready‘ tag on the theme directory at wordpress.org is still quite young, but it’s still a shame to see that in a catalog of thousands of themes, only a handful are considered accessibility ready.

It’s probably not the first feature developers consider adding to their theme – we’re guilty of it ourselves. But when you think about it, it’s probably one of the most important features of all. Consider the purpose of your web site. If your design doesn’t meet certain accessibility standards then it’s never going to fulfil it’s purpose at maximum efficiency. Perhaps worst of all, if your web site is your business (IE an online shop), then you’re potentially losing business. Nobody wants to lose business, right?

Enter Storefront 1.4

We’re proud to announce that Storefront 1.4 meets the criteria required to be assigned the accessibility-ready tag on wordpress.org. If you’re using Storefront, hit that update button (remember to test first) then pat yourself on the back, you just made your site that bit more accessible.

So what did we actually do? Truth be told, Storefront itself was already doing a good job on the accessibility front, there are several significant improvements though.

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If you pay close attention to the new themes released over at wordpress.org you may have already noticed that earlier today the first official Storefront child theme “Boutique” went live and is available for download.

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In the Storefront lookbook we explore different aesthetics you can create using Storefront core and the optional extensions available for purchase.

The following designs can be created without touching a single line of code and help demonstrate the creative power that Storefront and it’s suite of extensions provides. In volume 1 we’re looking at the shop page in particular.

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We don’t plan to do this every week but thought it would be nice to roundup what’s happened in the seven days since we launched Storefront, our free WooCommerce theme. Overall reception has been really positive, in the comments on WooThemes.com, the reviews on WordPress.org and in the larger community.

We’ve racked up almost 10,000 downloads and 13 five star reviews (yeah ok, some of them were us) and Storefront has been mentioned on:

• WP Tavern
• SellWithWP
• WPMusketeer
• WPDailyThemes

As of today we were just 300 downloads away from being featured in the ‘Popular Themes’ list on wordpress.org/themes. For now we’ll have to make do with being at the top of page 2. Not bad after one week!

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Today we’re proud to announce Storefront, a brand new theme that marks the start of an exciting chapter in the WooThemes adventure! Storefront is a lightweight, flexible, free WooCommerce theme and is available for download right now on WordPress.org.

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