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Level Up Your WooCommerce Skills at WooSesh 2018

September 28, 2018 - 5 Comments

Putting better eCommerce sites into the world is something that benefits all of us. Building truly remarkable sites is hard work, and we want to make it a little easier.

So, we have created an entire virtual conference called WooSesh – taking place this October 18 and 19 – to help you:

  • Improve your WooCommerce skills
  • Be inspired by new ideas
  • Forge meaningful connections that will help you build better eCommerce sites

The entire event is free to attend, you just need to register and make time to participate.

If you’re wondering if WooSesh is for you, here is an exploration of the four most common approaches to learning – ad hoc, focused, practical application and group – all of which will be present over the two-day lineup, as well as what else to expect at WooSesh.

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Announcing WooConf 2017: get all the details and reserve your spot

May 2, 2017 - 19 Comments

The last two WooCommerce Conferences were a treat, bringing the WooCommerce community to San Francisco and then Austin for multiple days of talks, workshops, and invaluable impromptu chats between sponsors, developers, and our support team.

We’re excited to announce that we’re bringing WooConf back for a third round in October 2017, this time in Seattle, Washington. And with this iteration we’re narrowing our focus to provide the best experience we can for developers, from agency owners to freelancers.

Keep reading to get more details on this year’s WooConf, plus find out how you can save $200 by buying your ticket now.

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WooCommerce.com now requires a WordPress.com account

January 31, 2017 - Leave a comment

Some of you might have spotted a change to WooCommerce.com made last week, on Thursday to be precise. WooCommerce.com now requires a WordPress.com account to manage your purchases, tickets and subscriptions.

tl;dr: We believe this change brings many benefits, and are dedicated to improving the account management experience for developers. If you need help merging a WooCommerce.com account reach out for help!

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Winning others over: announcing WooCommerce.com

July 3, 2016 - 51 Comments

Today marks an important milestone for our team: WooCommerce finally has its own home.

We’ve moved our site over from WooThemes.com to WooCommerce.com to provide focus for our team, clarity for our customers and to reflect what has become Woo’s core business.

Read on to learn some of the history behind WooCommerce and what motivated this change in our site.

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5 major takeaways from WooConf 2016

April 14, 2016 - 11 Comments

Between April 6-8, hundreds of store owners, developers, and ninjas descended upon Austin, Texas to do just one thing: eat tacos.

Okay, so maybe two things: eat tacos, and celebrate the world’s leading eCommerce platform at the second annual WooCommerce Conference (or as we lovingly call it, WooConf).

Between April 6 and 8, hundreds of WooCommerce store owners, developers, and team members descended on Austin to celebrate our second annual WooConf.
Austin, TX hosted our second annual WooConf, an event chock full of learning, networking, and great food.

There’s already been a ton of coverage about WooConf 2016, and in the coming weeks we plan on making even more available, including speaker slides and session videos. But while you wait, we thought we’d give everyone a look at what our team took away from the event — specifically, the five biggest educational takeaways.

Dive on in to get a look behind the scenes at our second WooConf, and to learn a little bit more about the central themes that emerged from our speakers’ talks this year.

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The future of Woo support: how we’re planning to grow and improve

December 15, 2015 - 23 Comments

tl;dr: Woo support has struggled in recent months to keep up with demand due to the rapid growth of WooCommerce. We want you to know that we are committed to improving, so we fulfill our mission of helping customers be successful.

Woo support has struggled in recent months to keep up with demand. This has led to long ticket response times, and our customers have been expressing frustration about this.

Because we believe in open and honest communication, we want to explain why this is the case, and show you in detail what we plan to do (and are doing) about it.

Read on to learn what’s going on and what we’re doing about it, and to see details on the four-point improvement plan for Woo support that is already in action.

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Introducing WooExperts, our new verified developer program

October 9, 2015 - 14 Comments

For quite some time, the best way for someone looking to connect with a developer or agency specializing in Woo products was to visit our Affiliated Woo Workers page. Here, we listed numerous experts that could be contacted to assist with store setup, custom theme development, and so on.

However, there were problems with this setup. It was long and difficult to search. We also offered very little information on what each expert offered, examples of their work, or how to get in touch with them.

We wanted to offer those searching for a trusted expert an easier way to find and sort through prospective developers or agencies. We also wanted to give experts a better way to list their skills, show their work to potential customers, and receive support from us here at Woo.

With all this in mind, today we’re introducing the WooExperts program, which makes it easier than ever to connect with the very best experts offering their services.

Introducing the new WooExperts program.
Introducing the new WooExperts program.

Read on to learn a bit more about why we revamped the program, how things have changed, and what WooExperts can offer you if you’re a developer or agency with Woo expertise.

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47 three-month-old Automatticians, and the future

October 7, 2015 - 17 Comments

Back in May we announced we were joining the Automattic family. After much paperwork and addressing all the legalities, we officially closed the WooMattic deal on July 1st, which makes us three-month-old Automatticians!

Here’s a little of what has been happening behind the scenes, and what’s next for Woo.

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Why we created the WooCommerce Showcase

August 13, 2015 - 15 Comments

Many times out of ten the reason I buy something, or into something, is because of proven positive impact. Reviews impact sales more than price, social proofing sells and seeing live examples of the thing you are considering is a dead effective way to build confidence.

So where can one find great examples of WooCommerce?

Great question. Despite WooCommerce powering a staggering 30% of all online stores, until last week we didn’t actually have a curated space where we showed off our favourite examples. As so often happens, this suddenly came up a bunch of times and we realised it was time to hop to it.

Particularly: developers and agencies wanting to easily show their clients WooCommerce in action, aiding in the pitch to use us over other platforms. Game on.

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WCEU: A weekend of firsts and the unexpected

August 4, 2015 - Leave a comment

WCEU 2015 was my first WordCamp. I was the first to sign up, and I had no clue if anyone would come with me or how many of us would go.

As the countdown to Sevilla inched closer, we had a Euro meetup of 12 and a planned Woo house wouldn’t hold us all. Anyone on the fence about attending then gave into serious #fomo.


WCEU also marked the first time meeting fellow Ninjas in real life. How would that go? Will people like me? Is everyone as awesome and smart as they are online? These are questions that a lot of us have when we work remotely and only interact with coworkers via Slack and Google hangouts.

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7 years of Woo

July 9, 2015 - 24 Comments

Seven years ago, the cost of a gallon of gas was $3.39, Apple released the first MacBook Air… and WooThemes was born.

Indeed, WooThemes is celebrating its 7th birthday! We were founded seven years ago this very week when our three distributed co-founders Mark Forrester, Magnus Jepson, and Adii Pienaar started a company together offering premium WordPress themes. And how far we’ve come since then!

Mark had this to say about the occasion:

7 years ago, from my bedroom office in London, I would have never predicted the journey the WordPress themes I was designing, with complete strangers as business partners, would take me on. To be sitting here today, back home in Cape Town thanks to our distributed freedoms, with a wonderfully creative and diverse international Woo family, and the fast growing ecommerce platform online is beyond imaginable. Although it feels like a lifetime of learnings, travels and emotions, we have so much still to prove, and the resources to dream even bigger, now part of the Automattic family.

To celebrate our birthday, we’ve put together an infographic with some special stats and informational tidbits you might find interesting. Keep on reading to get a look at what has transpired in seven years of Woo.

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Launching Apollo: behind the scenes of our data-driven redesign

June 25, 2015 - 10 Comments

Every now and then, website owners get an “itch” — an unignorable urge to redesign their site. Maybe they think they’re falling behind on current trends, or maybe they just don’t like their layout or theme as much as they once did. So they start over, change things until they’re satisfied… and then wonder why their customers don’t seem excited by the updates.

It’s one thing to want to redesign your website, but it’s another thing entirely to need a redesign. That itch strikes us all, but it’s crucial to only scratch it when you have data to support your desires. That data can come in the form of anything from visitor comments to website analytics, but it’s what you need to make smart decisions that will increase your conversion rates while decreasing bounce and exit rates.

Today, we launched a redesign codenamed “Project Apollo,” a data-driven rethinking of our WooCommerce landing page and the launch of our new audience-specific pages, WooCommerce Meetups, Download, and Extensions overview pages. It’s also another step in the direction of creating a beautifully-designed site that is primed for our upcoming responsive redesign.

We’d like to take you behind the scenes to show you how we used customer data to guide our redesign process, and offer some important takeaways for your own future redesigns or website updates. Keep reading for more!

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Introducing the new WooThemes support system

June 2, 2015 - 22 Comments

Over the years, we have improved our support system countless times. There have been many, many, many, many revisions to how we package and provide support to you, our dear customers.

But it’s not because we’re crazy or want to drive you crazy. It’s because here at WooThemes, our ultimate, defining purpose is to provide you with the best experience possible.

We don’t want you to have a great experience only when you purchase your first product or enter your billing details. We don’t want you to have a great experience only when you’re browsing our extensive catalog or activating your subscription. We want every single interaction you have with us and our products to be positive. In a few words — we want you to be happy.

With that in mind, we’re excited to bring you our new, easier-to-use support system. You can watch a quick video walkthrough below, or read on to learn more about the motivation behind it and some of the new features we’ve included.

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WooThemes joins Automattic: The beginning of an exciting chapter

May 19, 2015 - 263 Comments

Today marks the beginning of the next exciting chapter in our journey as WooThemes. The short and sweet of it – we are joining the Automattic family! Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic.


What does this mean for our customers? If you’re using WooThemes products (extensions, themes, or other) your subscriptions and experience will continue as before and there is no reason to worry. In the coming weeks and months you can expect business as usual from WooThemes, now with the added power of Automattic behind everything we do. For support, continue to reach out to us in the same way you always have done.

What does this mean for our team? The Woo ninjas are not going anywhere! They’ll continue working all around the world, with exciting opportunities for learning and growth through the cross-pollination of Automattic’s and our engineering, support and marketing teams.

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WooThemes goes to LoopConf

May 13, 2015 - 8 Comments

Did you know that the entire WooCommerce development team attended LoopConf this past week? LoopConf is a WordPress development conference held in Las Vegas, Nevada, and we had the privilege of attending the very first one.

We had an amazing time at Loop. There were great presentations, plenty of time for people to talk to us at our booth, and a fun afterparty. And of course, being in Las Vegas, the hotel was gorgeous.

Look at that view!

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WordCamp Mumbai, an Indian Wedding, and a Delivery Surprise

April 8, 2015 - 10 Comments

I was lying on my bed, staring into Slack. It was one of those stinking hot Bangkok nights, where all the air conditioning, fans and ice packs in the world couldn’t save me. Slack was there though. My mind was occupied not by the heat, but by a conversation I was having with a fellow Woo ninja, Joel.

For those of you who don’t know, Joel is our head of business development here at WooThemes, which is a fancy way to say “the guy who makes all the big stuff happen.” Joel has been living in Istanbul, Turkey for several months, making my time in Thailand seem a lot less cool. Joel was telling me about his travel plans for the year, and mentioned a possible trip to India for WordCamp Mumbai.

India! Joel! I live in Thailand! That’s like, a few hours from India! Why did you not tell me earlier?!

There weren’t that many exclamation marks, but I was pretty surprised and curious. After doing a bit of research into the WordCamp (10 seconds on the homepage), I applied to speak and told Joel. We were going to India!

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