How’s your business looking? Is your revenue where you want it to be? Are you converting enough website visitors into customers?
Many entrepreneurs are looking for something new to try, something to elevate their business, raise their game, and achieve big revenue growth.
So we’ve compiled this list of nine of the best conversion-boosting extensions available for WooCommerce. If a visitor to your website is unsure about finalizing a purchase, these nine extensions can motivate them in different ways to cross the line and complete the transaction.
Is that something you want for your business?
Then take a look at these nine WooCommerce extensions and see if one or two of them might be just the spark you’re looking for.
Third-party payment sites offer a great service, but they can be problematic because they take the customer off of your site. Allowing them to complete the entire payment process on your site is good for conversions, and the WooPayments extension makes that possible.
With this extension, you can accept payments and manage them right in your dashboard. You can also track cash flow and recurring revenue, and have the money deposited directly to your bank account.
WooPayments enables you to accept traditional payment methods plus newer solutions like Apple Pay, Google Pay, iDeal, and more. Giving your customers the option to choose what’s most convenient for them provides a better experience and can help you secure more conversions. It’s already available in over 20 countries with many more on the way. There are no setup costs or monthly fees.
This conversion-boosting extension is very popular, has glowing reviews, and is a proven winner if you want to get more conversions and increase average order size at the same time.
The Product Recommendations extension does exactly what it says — it makes suggestions for similar or related products that the customer might want to add to their order. You’ve seen these on many other sites, especially Amazon.
You can offer upsells and cross-sells, and you can suggest items that are ‘frequently bought together.’
Best of all, this extension is highly customizable. You can make the recommendations show up on product pages, category pages, checkout pages, and even post-purchase thank you pages — over 20 optional locations in all. You can decide the types and prices of recommended products, and even adapt it based on a customer’s history.
If you deal in volume, or are going against some tough competitors and are tired of getting beaten on price alone, the Price Guaranteed extension might be just the tool to give you the edge.
This extension allows you to offer a price guarantee that will beat any competitor’s price.
The shopper just inputs the URL for a page offering a better deal than yours, and you can then send them a coupon that equals or beats that price. Just like that, you can win over a customer who’s actively shopping and comparing deals. You can also use this extension to offer free shipping.
Best of all, you get to assign the expiration date to any coupons you create. You can set them to expire just a few hours later, or even just minutes. The idea is to motivate that specific customer to complete their purchase with you and not with the competitor.
Plus, by working with them in such an individual manner, you’ll increase their loyalty.
Often, what motivates a customer to buy isn’t the product itself, but the special deal that gets tacked on to it.
The Advanced Free Gifts extension lets you make offers that include some type of free gift or bonus item that will encourage a customer to complete checkout.
Here are a few examples:
- Buy one get one free (BOGO)
- Buy this item, get that item free
- Buy this item, get these two add-ons free
- Buy this item and choose a free gift from a set of options
- Buy four, get a fifth one free
Basically, you can create any sort of combination in line with these examples.
And if you’re worried about a customer taking advantage of this too many times, you can also set a limit on the number of times each person can utilize these offers in their lifetime.
What can you do to win back lost sales and abandoned carts?
A well-established strategy is to send emails to customers who abandoned their carts and offer them the chance to complete their purchase. Even if you just convert 10% of these customers, that’s money in the bank that you would otherwise never see.
AutomateWoo makes it possible for you to send abandoned cart emails without having to do any of the work. It happens automatically once the extension is set up.
AutomateWoo can also create a number of other automated workflows such as credit card expiration notifications, which is particularly useful if your business relies on recurring revenue. You can also create other types of follow-ups, personalized coupons, and more.
But in terms of boosting conversions, the abandoned cart automation allows you to get a process in place that can only increase your revenue. You can’t lose it using this extension, because if you don’t get these people back to finish their purchase, you’ve already lost!
Social proof is powerful. When we see other people buying something or doing something, it makes us consider doing it too. It’s called FOMO — fear of missing out.
Have you ever seen the popups that appear in the corner of a website saying that a customer has just purchased an item? That’s what Social Proof for WooCommerce makes possible.
You can enable little popups to appear whenever someone buys a product, adds a product to their cart, or leaves a review.
You can decide how often these notifications show up, as well as an array of other specifications to make sure your site experience remains strong. You can also disable it on mobile devices where it might be a bit annoying, and you can protect customer privacy and set it to change their names or locations.
Want to reduce cart abandonment? If that’s a big problem in your online store, this extension may be a gold mine. And if you combine it with the Advanced Free Gifts extension, you can increase average order size at the same time. Double trouble.
The Checkout Deal extension basically allows you to offer a coupon right on the checkout page that is extremely time-limited. In other words, you have to buy right now to get the deal.
For example, you can create a coupon that shows up on the checkout page that says “Buy within the next 5 minutes and save 10%.”
Yes, you’re losing some profits. But if abandoned carts have been a problem for you, this strategy addresses buyer hesitancy in about the most direct possible way. You’ll make more conversions and have fewer abandoned carts.
If you want to start offering more advanced coupons, the Smart Coupons extension is what you want. This is another tried-and-true winner, one of our most popular and highly-reviewed extensions because it’s easy to use and gets results.
You can offer discounts, gift cards, special offers, free giveaways, purchase credits, shareable coupons, and URL-based coupons just about any coupon type or structure you can imagine.
If coupon extensions could go to school, Smart Coupons would be the instructor.
Lastly, another conversion inhibitor happens when a customer has questions and can’t find answers. And no one wants to waste time scouring through endless help page forums.
Offering a live chat service makes it easy for customers to get questions answered and problems solved. This enables you to deliver timely and personal customer service — and good service gets rewarded. Good service is what generates five-star reviews.
With the LiveChat extension, you can respond when a shopper asks a question, and you can also initiate a chat while they’re browsing your site.
The LiveChat extension is free from WooCommerce, but you do have to be a LiveChat customer to use it. They offer a 14-day free trial, so you can test it out and see if it works for your business.
So that’s nine WooCommerce extensions that can all increase your conversions. Some use deals and discounts. Others make it easier to pay. Others incentivize a purchase in various ways by adding urgency or social proof.
Take a look through all nine again, and choose a few of these to implement this year and increase your revenue and conversions.