Five Quick WooCommerce Customization Tips

Written by Remi on August 26, 2014 Blog.

Want to make WooCommerce your own? You’re not alone! Our free ecommerce plugin for WordPress comes with a default user interface for visitors – but most developers and store owners want to make WooCommerce more personalised and there are various ways to customize the display of WooCommerce pages.

Here are 5 tips on how to do this easily.

1. Custom Templates

WooCommerce (and almost all add-ons) provides a templating system. This means that every element displayed on a WooCommerce page can be overridden.

This system’s advantage is that you can modify the display of an element without editing WooCommerce core files (which is absolutely NOT recommended, if you do so, all your modifications will be lost at the next WooCommerce update, so just don’t do it). All templates are located in a woocommerce/templates folder. As explained in our documentation, all you have to do is to create a woocommerce folder within your theme’s directory, and in this folder duplicate the files you’d like to override. Please note that we strongly recommend using a child theme in order not to lose any modifications during your theme update.

Overriding default templates also allow you to customize all emails sent by WooCommerce 😉


Let’s say you would like to add a new class to product tabs in order to apply custom CSS code to the tabs. You would need to duplicate the woocommerce/templates/single-product/tabs/tabs.php file in the following folder wp-content/themes/your-theme-folder/woocommerce/single-product/tabs/ and change the following code <ul class=« tabs”> to <ul class=« tabs my-custom-tabs-class « >.

View Custom Templates Documentation

2. Filters and Actions (hooks)

Another great way to customize WooCommerce without modifying core files, is to use hooks. WooCommerce 2.1.12 provides around 275 filters and actions (just a reminder, actions and filters are commonly called hooks). If you are not familiar with hooks, all you have to know is that they allow elements (e.g. a text, an array etc…) to be changed or actions to be applied or removed during a specific process. You can also unhook actions and filters.


Imagine you would like to remove the product count on a product’s archive pages. To do so, you would need to unhook the corresponding function by removing the filter:

remove_filter( ‘woocommerce_subcategory_count_html' );
View Hooks Reference

To learn more about actions and filters, here are some recommended tutorials:

Modifying Checkout Fields Tutorial
How to Override WooCommerce Widgets
Override WooCommerce Template File Within a Plugin

3. WooCommerce Customizer

This free plugin by Skyverge provides many ways to customize WooCommerce, including a settings page where you can add your customizations and save them without needing to write any code or modify any templates. This is really helpful for quick change testing.

Here’s the list of customizations you can make:

  • Add to Cart button text for all product types (within the shop loop and on a single product page)
  • The number of products displayed per page
  • Heading text for the ‘Product Description’ and ‘Additional Information’ tab.
  • Checkout page coupon / login text
  • Checkout page ‘Submit Order’ button text
  • Tax Label text

With more than 40k downloads and a very good rating (4,8/5), this plugin has nothing to prove, it just works beautifully.

Get WooCommerce Customizer

4. Strings Translations

A very common demand that we see in support requests is the ability to translate a sentence, a label, a field name etc… Well, to do so, in many cases you can use a filter, but sometimes you can’t, but hopefully you can use the excellent « Say What? » free plugin that will allow you to change/translate a string without any single line of PHP!

Get Say What?

5. Colors and Styles

By default WooCommerce comes with five different colors that can be modified in the settings (WooCommerce > Settings > General > Styles and Scripts):


You can of course pick any color, but you can also disable WooCommerce default styles by using the following snippet:

add_filter( 'woocommerce_enqueue_styles', '__return_false');

This is not recommend to use it unless you know exactly what you are doing! This snippet will work with WooCommerce 2.1+ only, to disable styles for WooCommerce < 2.1, use:

define( 'WOOCOMMERCE_USE_CSS', false );

Need More Customization?

We don’t provide any customization service here at WooThemes, but if you are looking to do something beyond the scope of our support and your skills, check out and get in touch with any of our recommended WooExperts.


9 Responses

  1. Marco Frasson
    August 26, 2014 at 9:40 pm #

    Amazing post, I was very expected for this content…

    • Remi
      August 26, 2014 at 11:03 pm #

      Glad to know you found it helpful Marco!

  2. watchteller
    August 30, 2014 at 2:42 pm #


    Useful resources.


  3. Bobby
    August 30, 2014 at 7:45 pm #

    Hi there,

    Why do you NOT recommend messing with the colors part? That’s one of the things I actually like to edit in all my templates pretty much 100% of the time. Some added control seems like it would be ideal for me… if it didn’t mess everything up!

    Thank you.

    • Remi
      August 30, 2014 at 8:58 pm #

      Hey Bobby, I’m not saying that you shouldn’t play with the colors, I’m just saying that disabling completely WooCommerce styling must be done only if you know what you are doing, as it breaks the entire shop display. Some beginners could be confused about that.

  4. Gal Baras
    September 1, 2014 at 4:32 am #

    Hey Remi,

    Actually, I wouldn’t mind an explanation of how the colors in section 5 are used. I can’t find a good guide for this anywhere and it’s not trivial. I end up overriding these colors in CSS, but that’s probably not the best way.


  5. Eduardo
    September 4, 2014 at 5:34 am #


    I’m brazilian and I have a webstore and use a Woocommerce. I do not have the woocommerce/tamplates page here. How may I proceed? :/

    Thank you!

    • Remi
      September 4, 2014 at 10:31 am #

      WooCommerce comes with the following folder: wp-content/plugins/woocommerce/templates, if not, please re-download WooCommerce, that should do the trick

  6. Jarret
    October 6, 2014 at 10:46 pm #

    What would you recommend to add Specific Text to Product Description, for products that are in the same category?


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