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Google Tag Manager for WooCommerce PRO – Wishlists add-on


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1. Install and configure Google Tag Manager for WooCommerce PRO

First, make sure that Google Tag Manager for WooCommerce PRO plugin is up and live in your WooCommerce shop. You can follow this guide to ensure everything is installed correctly.

2. Ensure you have supported plugins

Currently, our extension supports the following wishlists plugins:

Please ensure one of them is installed and activated in your store.

3. Install Wishlists add-on plugin

Now install the Wishlists add-on plugin:

  1. Download the .zip file from your WooCommerce account.
  2. Go toWordPress Admin > Plugins > Add New > Upload and select the ZIP file you just downloaded.
  3. Install Now and Activate the extension.

More information is at Install and Activate Plugins/Extensions.

After activation, new events should appear in the list of available events in the settings of the main Google Tag Manager for WooCommerce PRO plugin.

Setup and Configuration

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There is no additional configuration required, Wishlists add-on automatically integrates with the main plugin, and you can eventually disable new events (they are enabled by default after installation).


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Optionally update GTM presets

Ensure you have imported our latest presets into your Google Tag Manager container. You should see the GA4 Ecommerce Add To Wishlist Event and GA4 Ecommerce Remove From Wishlist Event triggers on the list of triggers in Google Tag Manager:

New events are ready

The extension introduces two two events – add_to_wishlist and remove_from_wishlist accessible in your Google Tag Manager container:

In addition to the new events, it supports standards events such as “view_item_list,” “select_item,” and “add_to_cart” triggered from the context of the wishlists. Those events are correctly tracked with extra parameters “item_list_id” and “item_list_name” that allows to track users’ behavior in context of the wishlists:

Example use case

By utilizing the add_to_wishlist event, you can construct a report in Google Analytics that correlates the number of add_to_wishlist events with the actual purchases of a specific product. This analysis enables you to understand the conversion rate from wishlist adds to purchases, providing valuable insights into customer behavior and product desirability.

For instance, if the report indicates that many users are adding items to wishlists but actual purchases are low, it’s crucial to analyze why customers are interested in the product but not buying it. This could be due to an error on the page or perhaps because the price is too high. An additional opportunity lies in creating dynamic promotional campaigns for products that are frequently added to wishlists but not often purchased. For example, a ‘Clear Out Your Wishlist’ campaign. Analyzing how such campaigns influence an increase in purchases of these products can provide further insights into effective sales strategies.