Documents
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FAQ
Frequently Asked Questions What is the new “opt-in” feature in your plugin? Opt into what? We started to collect telemetry from users who are willing to share some data with us, like WooCommerce, WordPress and PHP versions, or the shop language: This will help us to better prioritize our development roadmap for the plugin. For […]
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Features
Highlights Pro Features Principles When we decide to include a feature into the Pro version rather than the Free version there are several considerations we make. Following we’ll explain a few of the principles: Features Pixels Pixel Facebook ✔️ Google Universal Analytics ✔️ Google Analytics 4 ✔️ Google Ads ✔️ Hotjar ✔️ Microsoft Ads ✔️ […]
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Filters
While our goal is to make the plugin very simple to use through the user interface, this can be limiting for users and developers who need much more granular control over the plugin’s output. For those users we provide filters which give them the option to adjust the plugin’s behavior programmatically, making the options almost […]
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GDPR Cookie Compliance (by the Moove Agency)
Setup 1. Open the GDPR Cookie Compliance settings. 2. Go to “3rd Party Cookies” and Turn on. 4. Set the default status to enabled. 5. Rename the tab title to “Statistics Cookies.” 6. Add <script></script> to the head section. 7. Save. 8. Go to “Additional Cookies” and Turn on. 10. Set the default status to enabled. 11. […]
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General Settings
Exclude User Roles from Tracking With this pro feature, you can exclude certain users’ roles from being tracked by the pixels. PMW detects custom roles that were added to the shop. Those can be excluded from tracking too. Scroll Tracker The Scroll Tracker dispatches a scroll event when a certain scroll depth (in percent) is […]
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Google
Enhanced Conversions Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first-party conversion data from your shop in a privacy-safe way. Setup Setup instructions: This can be done either in Google Ads and/or GA4. A. Activation in GA4: https://support.google.com/analytics/answer/14078702 B. Activation in […]
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Google Ads
Create a new conversion in Google Ads How to set up a purchase conversion in Google Ads 1. Open Conversions in Google Ads 2. Initiate a new conversion action 3. Choose conversion type “Website” 4. Scan your domain 5. On some accounts Google Ads tries to set up the conversion using an imported GA4 event. […]
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Google Analytics
Connect an existing Google Analytics 4 property Open the admin interface of your Google Analytics account and select your Google Analytics 4 property. Step 1 Step 2 Step 3 Google Analytics 4 API Secret 1. Open the admin interface for the GA4 property. 2. Open the website data stream. 3. Open the API secret setup […]
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Google Consent Settings
Google Consent Mode If tracking is configured to only be measured after explicit cookie consent, approx. 80% of the data is lost. As a consequence, you will lack the proper data to analyze and optimize campaigns. It also has a severe negative impact on Google Ads smart bidding. The Google Consent Mode allows cookieless tracking […]
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Google Optimize
If you already own a Google Optimize account for your web shop, skip to Configure the Plugin. Create Google Optimize Account 1. Open https://optimize.google.com/. 2. Create a new account. Configure the Plugin Copy and paste the container ID from Google Optimize container into the WooCommerce Pixel Manager plugin. Anti-Flicker Snippet In rare cases, it can happen that […]