Facebook Meta Q4 2022

Enhanced ecommerce with gtag.js

Would love to see the new eCommerce enhanced tag implemented « for tracking product interaction, product lists interaction, as well as order flow. »

https://developers.google.com/analytics/devguides/collection/gtagjs/enhanced-ecommerce

Google describes this as:

> Enhanced ecommerce enables the measurement of user interactions with products on ecommerce websites across the user’s shopping experience, including product selections, product detail views, adding a product to a shopping cart, initiating the checkout process, purchases, and refunds.

Could add a lot of value to eCommerce statistics.

Current Status

Ouvert

Last updated: octobre 6, 2017

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