After a long weekend of data imports, and beta testing we can finally present to you the brand new WooThemes.
Now powered by WooCommerce
We’ve completely moved away from our notorious, custom built management system « WooMember » to our own freely available WordPress plugin – WooCommerce.
WooMember was built prior to WooCommerce and geared towards dealing with single product checkout. Since the arrival of WooCommerce to our product offering it has become evident that we need to cater for multiple product checkout. Instead of investing further time into our dated infrastructure, we made the decision it was time to put WooCommerce to the ultimate test.
Putting our money where our mouth was
We’ve long boasted, and marketed the benefits of WooCommerce, and how scalable it is. Our implementation with 300,000 users, over 100,000 transaction records, and 200 products demonstrates it can handle a pretty huge database!
Whilst the decision, made perfect sense the actual migration required a lot of work, and unfortunately meant for some lengthly downtime as we imported all our user data into WooCommerce.
A new lick of paint
A huge project in itself we took this opportunity to re-design our own custom WordPress theme, with WooCommerce custom styling. Tag teamed by Cobus and Jay we’ve revised many existing pages, and added some new landing pages. Noteworthy pages include:
- Our homepage
- The plugins landing page
- The themes landing page
- An individual theme listing
- An individual extension listing
We’ve also re-engineered the flow of content and navigation menus hopefully getting you to what you are looking for quicker and allowing for an easier checkout.
You’ll discover lots of nice UI easter eggs dotted around the site, like our browser frame sliders on the homepage.
Various pages still need some UI revisions, e.g. the user dashboard, which will be modified over the coming weeks, as well as various A/B tests that we hope to run to better understand our user’s movement around our site and make the site even better.
Your theme and extension access
Some of you might be logging into the new WooThemes and unable to view your transactions/downloads. That is because the data migration is still happening behind the scenes. We are very close to completing and you should have full access within the next 8 hours.
Tiered licensing and support packages
Since 2008 we’ve barely touched our pricing structures, yet our product catalog has grown and diversified immensely since then, as has our support scaled exponentially. You’ll therefore notice some price changes and new licensing structures. Adii has dedicated a blog post to explaining the reasoning.
There’s a huge amount of content to digest so we encourage you to browse our new site. Expect some minor teething issues, & broken links, as we settle into our new home.