Cobble Hill is a full-service digital marketing agency in Charleston, SC. Creating inspired experiences on e-commerce platforms, Cobble Hill aims to blend strategy, design and technology for their clients. They’ve been around since 2012.

In this case study Austin Dandridge documents one of their client site developments for Jack Rudy Cocktail Company – a family run bar goods company that makes mixers for cocktails. They are distributed internationally and are rapidly expanding their offerings.

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The current WooThemes.com design has been around for about 3 years now, which is a lifetime on the internet. The design still serves us well and we’ve made plenty of data-driven, growth hacking type improvements and experiments over the years – which has helped refine the design to be a very successful one for us.

One thing we never really had was a detailed style guide for our brand, and ultimately our website. This was mostly due to the fact that we were only a couple of ‘in-house’ designers that worked on the site, along with our co-founders from time to time. All of us helped craft our brand and website – so we were all on the same page with regards to our design guidelines (for the most part at least!).

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There’s always a lot going on at WooThemes in terms of theme development, maintenance and support. Along with everything that goes in to making top quality themes & keeping our customers happy, there is also quite a bit of behind the scenes work involved in maintaining the WooThemes website itself.

WooThemes.com handles a lot of traffic, and is in fact fast approaching nearly 5 million pageviews per month so it’s really more important than ever for us to keep the site as lean & optimized as we can.

This post will look at some of the recent updates we’ve made to the site to enhance performance, increase usability and embrace new technologies.

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We recently released Editorial, a magazine theme that aims to mimic familiar features of traditional print media, like newspapers and magazines. This post takes a look at the thought process that went into designing Editorial, and the implementation and development of some of those ideas.

Editorial’s design is very much inspired by traditional newspaper layouts, focusing on the content. The center aligned header, slightly textured background, strong sans-serif headlines, serif body copy and drop-caps all help to give the design a more traditional aesthetic. But the theme’s real strong point, the feature that sets it apart from other magazine themes, is it’s single post layouts. Users have the option to choose from a number of different columnized post content layouts, allowing each post to be styled uniquely.

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