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Google Shopping for WooCommerce: How to Set Up Your Product Feed

July 26, 2018 - 8 Comments

Google Shopping ads  — those graphic product ads you see at the top of a page of search results — are a visual, dynamic way to attract online shoppers to your store right from Google.

If you’re selling with WooCommerce, your products can show up there too! To run Shopping ads you’ll need a feed of your products to share with Google — and there are extensions, like WooCommerce Google Product Feed, specifically created to help you do that.

Google Shopping Ads Increase Visibility and Conversions

Shopping ads appear before Google text ads, and include basic product data like titles, images, prices, and reviews, as well as promotions:

A screenshot of Google Shopping ads in action

You control the product information displayed, which makes it easier for customers to find the exact items they’re looking for — and therefore more likely to make a purchase.

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