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Increase Sales With These Market Expansion Strategies

April 18, 2019 - 3 Comments

Expanding into new markets brings great opportunities and sometimes unexpected challenges. Here are some areas to research before deciding the next steps for your business.

Though the world has become more interconnected thanks to the internet, air travel, and other technological advancements, there are still many local cultural, economic, and geographic differences. And while tapping into new markets is important for growing your business, doing it the wrong way can be disastrous. 

There are five key considerations for successfully going global: language, infrastructure, payments, legal requirements, and cultural norms.



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Chargebacks: What All WooCommerce Stores Should Know

August 14, 2018 - 8 Comments

Many WooCommerce merchants know about chargebacks and how to prevent them — but in case you don’t, here’s a quick overview of the key details regarding chargebacks and some preventative steps you can take today.

Why do chargebacks exist?

A “chargeback” is when a customer recalls a payment. While they can be extremely costly for retailers when abused, chargebacks exist to offer consumers protection for purchases.

The Fair Credit Billing Act of 1974 established rules for disputing credit card charges. Protections provided by the act include:

  • Giving consumers 60 days to dispute a charge that was unauthorized, for the wrong amount, or for a purchase that was never delivered.
  • Allowing consumers to instruct their credit card issuer to withhold payment during a dispute with a merchant.
  • Limiting the amount of time for acknowledging a dispute and investigating it.
  • Requiring written notification of a credit card dispute, unless the card is stolen.

The result of these protections? Chargebacks.

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