Ecommerce & WooCommerce: Stats, Trends and Tips

Written by Joel on July 22, 2013 Blog.

We’ve written a number of posts  highlighting ways WooCommerce is being used to help small innovative businesses around the globe sell their ideas.Today I’d like to present a brief overview of ecommerce growth figures and  trends with a few tips for our  current WooCommerce users to stay competitive in this growing market.  Since 2011 we have seen WooCommerce grow in ways we never imagined but we recognize we are one platform amongst many.

WooCommerce is part of a growing wave of ecommerce growth but just how fast is this market growing? What kind of growth can we expect for the future? With all this growth within the ecommerce space is there enough opportunity to go around?  Is the growth rate of users enough to support the growing number of businesses emerging?

A Growing Market

In 2012, ecommerce had a healthy 14.8 percent growth rate over the 2011 stats, easily eclipsing the total retail sales growth rate of 5.3 percent. By 2017, the Internet will account for ten percent of all U.S. retail sales when online sales will reach $370 billion, up from $231 billion this year, according to Forrester Research. This year B2C ecommerce sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales. Four  markets in particular are leading the way amongst Asian-Pacific markets – Japan, India, China and Indonesia. These four markets will see faster ecommerce growth than all other global markets. China is now the leader amongst these four markets with 14% of all global ecommerce sales up 65% from 2012.

global growth

WooCommerce Global Density Analytics according to

So where is this growth coming from? In the US in particular growth is coming mainly from existing customers, who are spending more money online, rather than from new shoppers. So what is powering all of this growth? A recent study from comScore found that nearly half of Americans have smart phones and 86 million are now using their smartphones to shop online, a 28.5% increase from 2011. Research firm eMarketer reported earlier this year that, 62.5% of all mobile commerce is coming from tablets, although they have a much lower penetration rate in comparison to smartphones. Their research shows they expect this number to grow to 71.5% in 2017. The numbers are impressive but also point to a market with great potential for growth.

north america


WooCommerce North American Density Analytics according to

What do these numbers mean for me as an ecommerce merchant?

For North American businesses it will become increasingly important to have a global pressence and global awareness of global competition. In North America the majority of growth in the ecommerce space is going to come from existing online shoppers. Forresters research predicts only 4 million new ecommerce users this year in the US. For online-only merchants investing into your existing user base will be essential. Publishing customer reviews (see recent post)  and presenting transparent and attractive product views will make the customer more confident in making purchases from your business. Creative messages and personal customer service will become increasingly important to differentiate your business from the competition. Another crucial element for ecommerce merchants will be making sure that your customers have a quality shopping experience. Consider using themes and designs that offer responsive features making the shopping experience functional and vibrant for popular mobile devices. Payment Gateways and merchant services that support a number of currencies and foreign credit cards will become increasingly important as you extend your product offering to a global audience

(A product such as 2Checkout offers checkout in over 20 currencies to your customers. We will explore this topic to be explored in a future blog post).


WooThemes SuperStore

WooCommerce Growth

Just over a month ago (35 days to be exact) WooThemes announced that WooCommerce hit one million downloads. Since June 17th we have seen WooCommerce downloads continue to grow, today the download number is at 1,171,155. It is with that backdrop that I want to mention WooCommerce is now the fastest growing eCommerce platform in the world* and has been instrumental in encouraging everyday people to create innovative businesses. Never before has it been so easy to create your own niche business while having full control over your website. Combining a WordPress powered site with WooCommerce makes for a powerful duo. WordPress just celebrated it’s 10 year anniversary and now accounts for 20% of all new websites. Using WordPress and WooCommerce gives users access to powerful plugins and extensions which allow users to take their sites further than ever imagined. On a daily basis we are working towards adding new products, integrations and services for our growing customer base. While many of our products are for sale in our extension marketplace we are also working hard at creating partnerships to offer free extensions.

*According to

WooCommerce Growth       Screen Shot 2013-07-01 at 10.11.43 AMWooCommerce has added over 19,359 sites last quarter according to

top million sites

This graph shows the steady growth of WooCommerce top million sites


As previously mentioned WooCommerce added 19,359 sites last quarter, on this list every other leading ecommerce platform dropped significantly, only Shopify grew, adding 1,024 sites. WooCommerce is not the largest ecommerce platform but we are certainly the fastest growing by a long shot. See here.

We hope you’ve found the stats and insights into the growing ecommerce space useful. If you have any questions or comments please feel free to post them below.


23 Responses

  1. Anthony Hortin
    July 22, 2013 at 6:02 pm #

    Fantastic to see so much growth in WooCommerce over the last 6 mths or so. Keep up the great work guys 🙂

    • Joel Bronkowski
      July 22, 2013 at 6:06 pm #

      Thanks Anthony! Really appreciate you taking the time to check our blog and give your input.

  2. Blake Nolan
    July 22, 2013 at 6:18 pm #

    Excellent work you guys. Proud to be pushing our clients in the WooCommerce direction each and every chance we get. Cheers!

  3. Brent Allison
    July 22, 2013 at 6:39 pm #

    Looking forward to creating my first WooCommerce based store.

  4. uplifted
    July 22, 2013 at 6:53 pm #

    We just built a client site with WooCommerce and were very happy with the results. We built a custom payment gateway for Chargify and the client now processes all their orders in Salesforce and couldn’t be happier with the results.

    • uplifted
      July 22, 2013 at 6:54 pm #

      Sorry, the custom payment gateway was Chargent, not Chargify.

  5. Simone Freelance
    July 22, 2013 at 7:00 pm #

    These statistics are really very interesting!

  6. Matt
    July 23, 2013 at 1:36 am #

    I love WooCommerce.

    If you guys could implement this suggestion, it would take Woo to the next step:

    Thanks and keep up the good work!

    • thenbrent
      July 23, 2013 at 9:26 am #

      That is in development now by some first-class extension developers (Max, Justin & Lucas).

      • Matt
        July 24, 2013 at 1:19 am #

        OOOOOOO! That is very exciting! Any word on delivery date?

  7. DeonTerblanche
    July 23, 2013 at 10:10 am #

    I’m a huge fan of WooCommerce. With absolutely no experience whatsoever (I’m a lawyer!), I was able to build an e-commerce site from scratch with WooCommerce and the PayFast integration. If that’s not a testimony to the ease of use of WooCommerce, I don’t know what is…

    • Mark Forrester
      July 23, 2013 at 10:47 am #

      Great to hear Deon. Would love to see your site. Power to the lawyers!

  8. Greg
    July 23, 2013 at 12:39 pm #

    Before WooCommerce I had to use other eCommerce options that weren’t integrated with WordPress and not easily customised. I have total confidence in using it for my personal and client projects (and recommend it to anyone who wants to sell online with more control over the end solution). Thank you WooThemes for a solid solution that just keeps on getting better!

  9. Mark Conrad
    July 23, 2013 at 1:16 pm #

    I’m just a new user of WooThemes and WooCommerce and I love how it made everything simple. Everything that I need is already integrated. I just needed to click a few items and viola! My ecommerce site is already functioning.

    This would be what I am going to use for all my online business!

  10. Rosa Maria Cruz
    July 23, 2013 at 2:07 pm #

    I am a houswife and a mother of 4… and at 53 y.o. i was able to do my own online store using your WooCommerce and the features are all functional. Thanks to my mentors in Ecommerce-102 for teaching us this platform and thanks to the people behind WooCommerce for making it available to so many cuz it really helped us establish our online presence. More power to you and your team.

  11. Johnny
    July 23, 2013 at 2:11 pm #

    Just one comment – I wouldn’t put that much emphasis on the 1 million downloads, as this is the cumulative number of downloads (i.e. including upgrades). It’d be more useful to report the growth of unique users.

  12. Magnus Jahrl
    July 23, 2013 at 2:39 pm #

    The only thing thats holding WooCommerce back is integration to back end systems (ERP)… I would loooove to have a dynamic interface to connect various ERP systems 🙂

    Keep up the good work!


    • Jason
      July 23, 2013 at 3:47 pm #


      What ERP system(s) are you looking for integration with?

      I’ve done some WooCommerce / NetSuite Integration. Thinking about building some of the functionality into a Plugin perhaps.

  13. Philos
    July 23, 2013 at 7:20 pm #

    Love WooCommerce. Just make it easier to sell downloads like ebooks. What are the extensions you recommend the most for someone who wants to start a store selling ebooks from different authors?

  14. Denis MAC
    July 23, 2013 at 9:28 pm #

    Considering North America being a huge market for woocommerce, Guys, could you implement territory restrictions for products.
    In a way that same shop could sell products available for US only and worldwide…

  15. Mathew Porter
    July 31, 2013 at 9:39 pm #

    Some awesome growth guys, just justifies the quality of the product that you have produced.

  16. jakilevy
    August 18, 2013 at 12:11 am #

    Aweome work! And great research! Open source FTW!

  17. DCL
    August 22, 2013 at 12:52 pm #

    Good work, thanks for the nice sharing of this article.


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