But some of your potential customers might not be ready to make a commitment. They might be new to your products or services, or learning what separates your store from another. And that’s why educational content is an awesome addition, because it allows shoppers to learn about you in a natural way, and at their own pace.
At WooCommerce, we’ve ramped up the creation of content, its promotion, and its usage in our marketing over the last 15 months. It’s become a critical part of our sales process, and something that we can no longer imagine operating without.
Today I’ll be pulling back the curtain to give you a behind-the-scenes look at how we produce and use our content with sales in mind, all so you can take away some ideas and inspiration for the content on your store.
If you’re interested in seeing how a business like ours uses content marketing, keep reading!