Last year, Twitter announced that they would be releasing a feature that allows businesses to post tweets about products and services that include a “Buy Now” button. The button would include an image, description, and link to your payment processor. Snazzy.
The program has already started, but only a few companies have had the privilege to try the system out. It sounds like the program is going well with the initial testers, but I still think that more small businesses and online shops need to get their hands on it to really see how powerful it is.
That, of course, is the problem: you can’t access the Twitter Buy button for your online store right now, but I wanted to outline some of the ways this new button could help revolutionize your online business — so that you’re ready to get in the game as soon as it’s open to the wider public. The key is obviously to make more sales, and I truly believe that the Twitter Buy button is a way for smaller to mid-size businesses to compete with the big dogs. Let’s take a look at how the Twitter Buy button could revolutionize your online store.