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Don’t Let eCommerce Checkout Chase Customers Away

February 14, 2019 - 14 Comments

Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really do love online shopping, few rave about the actual buying experience.

We shop for goods and services we need or want. Whether or not we enjoy the shopping experience is partly a personal preference, partly the ability of the merchant to read customers. Unlike brick and mortar store owners, eCommerce businesses don’t have the opportunity to judge body language and see if customers appear satisfied. At best, they can offer real-time or automated chat assistance.

When it comes to the ultimate shopping commitment, brick and mortar stores have it pretty easy. They take the payment, swipe (usually), and bag items small enough to be carried. Customers rarely change their minds and literally abandon a shopping cart once they get in line to buy.

If only eCommerce business owners had it this easy! Instead, they are presented with depressing website statistics that point out cart abandonment and site bounce rates. They don’t have a chance to turn the charm on customers who are about to make a quick exit.

While a creative, thoughtful designer can make an eCommerce site a straightforward and satisfying shopping experience, parting with your money is never fun. But there are ways to make the actual checkout process less of a hassle for customers, and maybe even lower the cart abandonment rate in the process.

Don’t Let eCommerce Checkout Chase Customers Away.


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Five Ways to Reignite Your WooCommerce Abandoned Cart Recovery Rate

July 25, 2018 - 5 Comments

You’re spending a lot of time and money to drive quality traffic to your website. Your product pages look great, and customers love your products. WooCommerce’s stability and performance provide a frictionless shopping experience as visitors navigate your website, adding products to their shopping cart.

And then more than 70% of those shoppers exit your website, leaving those products in their cart.

This is not a new phenomenon. eCommerce merchants have been battling abandoned carts since the first online store opened.

One of the best and most popular ways to encourage people to recover their abandoned shopping carts is with a well-crafted email re-marketing sequence. There’s a problem, though: most other merchants are using the same tried-and-tested re-marketing methods and tools to try and bring down their cart abandonment rates. And there hasn’t been much innovation in this space recently, creating two major stumbling blocks:

  • When your competition uses similar strategies and tactics, it’s much harder for you to stand out and clinch that sale.
  • Consumers have become conditioned to expect a post-abandonment email that includes a discount.

Can you stick to what you’re already doing? Sure. But by not tweaking and improving the way you are recover abandoned carts, you’re leaving money on the table — to giving it away to your competitors.

At Conversio, we’re focused on helping eCommerce merchants with email marketing and having worked with more than 20,000 customers, we’ve noticed a few emerging ideas that have helped them improve their abandoned cart recovery rate. Here are five of our favorites.

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Learn what’s sending customers away with Google Analytics

April 28, 2015 - 15 Comments

As an eCommerce store owner, you’re likely focused on driving more traffic to your website from search engines, social media, and so on. But if your website isn’t converting enough of this traffic into sales, you may be feeling frustrated.

If a certain page or component on your website was causing these potential customers to leave, you would definitely want to address it. Well, through the use of data in Google Analytics, you can.

Using data from Google Analytics, you can identify the pages that are the weakest points in your sales process. Once identified, you can make plans to improve them, and convert more of your traffic into money.

Curious to know how you can turn more traffic into sales? Let’s dive into the data and find out what could be causing your customers to leave.

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How to Increase Your Cart Recovery Rate

August 21, 2014 - 6 Comments

Cart Recovery7 out of 10 customers abandon their shopping carts.

This is obviously a problem. Rusting carts litter the urban landscape, fuel the illegal scrapping industry, and…wait, wrong kind of carts.

I’m actually talking about the online variety, the abandonment of which is creating an even greater problem. People leaving e-stores in the middle of purchases cost retailers an estimated $18 billion annually.

But some experts suspect that it’s not the abandonment itself that’s the problem. In fact, it seems to be a normal part of the process leading to the decision to buy. The problem is that it took the e-commerce world too long to realize that.

Just a few years ago, 81% of online retailers assumed that the minute the browser window was closed, that was the end of the sales process. However, recent numbers are showing that with the right methods, plenty of wayward leads can be pulled back and converted into loyal customers.

But first, you have to know…

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6 Tips for Reducing Cart Abandonment

June 20, 2014 - 6 Comments

Abandoned CartWith all the effort you put into bringing new visitors to your online store, it would be a shame for them to click away after putting items in their carts just before making a purchase.

Unfortunately, this happens a lot. It’s called cart abandonment and it can be a sizable leak in your sales funnel if you’re not careful.

Fortunately, there are a few ways to reduce cart abandonment – to keep customers on your site all the way through to a successful purchase. There are also a few tricks for getting people back to your site to complete a purchase they previously started. I’m going to spend some time in this post discussing both scenarios and solutions for each.

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