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Case study: Shultzilla

December 14, 2012 - 14 Comments

Howdy. I’m Jeremy Miller of JAM Creative, a digital communications and branding agency based in New Orleans, LA or NOLA for short. I run JAM Creative with my lovely wife, Aimee Miller. Together we also run a side business called SHULTZILLA, a NOLA-inspired t-shirt shop. We print fun t-shirts that poke fun at what we call the “Colloquial Jibba Jabba” of New Orleans. We do some silly things down here in NOLA, and we love it.

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Case Study: Utique

November 30, 2012 - 7 Comments

By Hilton Moore – Kri8it Senior Developer

I’m a senior developer at kri8it. We’re a digital agency that has long standing relationships with our clients based on great work and we are big admirers of building child themes off of Canvas.

We have used Canvas for a number of high profile clients and the way the framework is written, with all the hooks and extra features, really makes it a great base platform on which to build a system that can handle any scope, functionality and scale.

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Case Study: Customer Thermometer

November 26, 2012 - 6 Comments

Mark Copeman shares his experiences of project managing a site rebuild using PixelPress for Customer Thermometer’s 2nd birthday.

Hi,  I’m Mark Copeman. I’ve been working online for the last 4 years and I’m the founder of two businesses.  8:45TV video production and online training business and Customer Thermometer, a customer satisfaction survey tool. I’d class myself as an online entrepreneur of the most dangerous type. I know a little about design and a little about development and have been known to attempt a bit of both when needed. A little knowledge does have its uses though.

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Case study: Joco Cups

October 12, 2012 - 25 Comments

A case study by Ben Collier, on developing a site for some close friends wanting to sell reusable coffee cups… with a difference.

With the current market for reusable coffee cups saturated by cheap plastic moulds – Two surfing friends decided they could do better job and developed a high end, glass alternative focusing on sustainability and design. After over a year of meticulous product development the finished product was ready to market.

Talented designer, Jimmy Gleeson was enlisted to create all aspects of their branding and packaging, including the design of an ecommerce website. My role was to bring the design to life and develop a website that was functional from the front-end through to the back-end. Enter WooCommerce.

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Case Study: Jersey Basement

August 27, 2012 - 11 Comments

For decades, the uniform industry has primarily been focused on brick and mortar stores. Coaches, league presidents, equipment managers, and team moms would find a local sporting goods store, walk in, get a quote, and place an order. Then they’d wait for weeks while the store would contact a manufacturer, purchase the garment, ship the item to the store, and finally deliver the goods. This is how it’s been done for the last 50 years.

eCommerce has effectively changed the industry by eliminating the overhead costs required to run a physical location and employ a sales staff. Gone are the days where a customer visits a store to get their team outfitted, and then waits weeks for the product to arrive. In today’s digital age, it’s not only inefficient, it’s extremely expensive – and those extra expenses ultimately trickle down to the consumer.

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Case Study: a Website for a Newsletter Plugin

August 17, 2012 - 31 Comments

Kim Gjerstad – One of the four partners of Wysija, a freemium newsletter plugin for WordPress launched in late 2011. Kim takes care of the community and user interface. Here, he tells us the story of the challenges of making a premium plugin and how Woo came to help.

This is a story of our newsletter plugin and why Woothemes fits right in our solution. I wasn’t paid to write this. There’s no affiliation or collaboration (yet) between ourselves and Woo. We’re just an average Woo customer. We don’t even get a free theme.

Who are we and what is our plugin called Wysija? We’re four guys who decided last year that WordPress needed a better and easier newsletter solution.

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Case Study: Green Africa Directory

July 4, 2012 - 13 Comments

Green Africa DirectoryBefore I became part of the ever-growing Woo team I worked at a Cape Town-based development agency called Quickonline – while I was there I worked on a number of projects that were built in WordPress as well as other systems. One such project was Green Africa Directory – a green business directory that aims to be the biggest resource of environmentally friendly businesses in Africa. It also features events, jobs and specials relating to green services and businesses.

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Case Study: YoYoBESTBUY

June 19, 2012 - 13 Comments

This week we have a case study by Johnnie DelValle, world champion yo-yo player, on his experience running a large product inventory site with WooCommerce!

Tell Us More About Yourself & The Site

YoYoBESTBUY was built to serve the niche yoyo market of the west coast and provide high end premium yoyo’s all around the bay area (even though we’ve grown way beyond and ship worldwide frequently). Most people don’t know it but yo-yoing is what I consider a really unique growing sport. I started yo-yoing as a bored kid and just have never been able to put it down, 15 years later I still can’t, after winning the regional, national and world yoyo contest in the same year; I became really active in the yoyo scene and wanted to give back to something I loved so much. I do that with my store YoYoBESTBUY, running yoyo contests and doing product development with my sponsor YoYoJam. I also have a day job where I’m a web and Brand Manager for a cancer diagnostics company in the bay area.

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Case study: The LAB Anti-mall

May 21, 2012 - 20 Comments

Greg Douglas shares his experience working with our Buro theme for a client project and how he designed a completely custom, visual site based on it.

My name is Greg Douglas. I am the Art Director at Domestic Equity Studio. A digital media and graphic design studio based in Southern California. And this is a case study for The LAB anti-mall website.

“The LAB” is a unique outdoor shopping mall in Costa Mesa CA. The LAB stands out in it’s vision for what an Orange County retail space can be by incorporating an eclectic collection of artistic expression and baking it right into the design of the stores and the common areas. The challenge for us was to design an online presence equally unique to this destination shopping location. When The LAB approached Domestic Equity Studio to redesign their online presence they had two primary objectives. Design-wise they wanted the site to capture the essence of a home-made, in the garage feel and to avoid a traditional corporate look. And technically they wanted a website that better integrated their social media and to be designed with a backend they could easily update in-house.

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Case study: Rooted

April 20, 2012 - 11 Comments

Maya Benari shares her experience working with the Listings theme for a client site wanting to showcase real food recipes.

ROOTED: Real food for an active lifestyle

Hi everybody! I’m Maya Benari, a designer and web developer based in Los Angeles, California. I’ve been happily working with WooThemes for over 2 years and am so excited to share the ROOTED website with you all.

When I first saw the African Cartel site last year, I was inspired by how a complete transformation of Listings could provide positive change for South African street artists, create a fully integrated experience that showcases and promotes their art, and ultimately provide a conduit to enhance their lives. With this in mind, I thought a similar integration could work pretty well for food too!

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Fork Your Own Dream WooTheme

March 27, 2012 - 20 Comments

Hey it’s Scott, a WooNinja that wants to let you know it’s possible to build your dream theme with WooThemes.  In the forums, I try and help out with theme issues and customizations but we can’t delve too deep into more extreme customizations.  Long before working as a WooNinja, I was one of the users posting in the forum wondering how I could modify a theme to my own desires. To achieve a robust site, I’d need to initiate the customizations on my own.

Being left out on my own wasn’t because the WooNinja at the time didn’t want to help me; it was because what I was trying to achieve was much more involved than could be supported.  Understanding that difference is key.  With my own exploration, I have been able to build my own Dream WooTheme ( a continuous work in progress).   My exploration can now benefit you and relay possibilities you might not have realized with WooThemes.

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Case Study: Warehouse on Woo

March 5, 2012 - 18 Comments

Every once in a while I take some time outside of WooThemes to do some freelance work. However, my reasons for doing freelance work are quite different to most developers (I’m generalizing here, but usually it’s money). My reasons are usually to scratch an itch to play with a new technology, to learn how to use a particular product at WooThemes that I wasn’t part of building, or because it presents a possible business opportunity. Recently I was presented with an opportunity that fulfilled all 3 of those criteria – much to my delight.

Setting the stage

2 close personal friends of mine came to me last year with a business opportunity that would require me to build a system to manage both a warehouse stock and ordering process as well as the customer storefront.  The system would be closed off to only verified users, and a specific process flow would be followed from the initial order to the completion of the order.

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Case Study: African Cartel & WooCommerce

November 16, 2011 - 10 Comments

A re-designed site called for a re-designed logo by Cobus Bester.

This is a follow-up case study post to “African Cartel – a Listings implementation case study“.

8 months ago I wrote a post on the blog about the launch of an online project I was involved with called African Cartel – its mission to discover and showcase the art of African artists. At launch the site was built on the Listings theme with the focus being on the artists, the Cart66 plugin was used to offer the e-commerce facilities.

Since launch it has received much success, with our short film receiving over 26,000 views and even a feature on CNN’s homepage, and many iterations with it being somewhat a guinea pig for me to try a variety of e-commerce plugins, all the while not jeopardising on the user experience. I’ve test driven Cart66, WP Commerce, and Jigoshop – some on the live site, some on the development server. All of them having their individual benefits, but all of them somewhat lacking from exactly what it was we needed.

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Case Study: Copyhackers

October 26, 2011 - 14 Comments

Joanna Wiebe

A case study by Lance Jones on building an e-commerce store selling digital downloads using Coquette and WooCommerce.

Joanna, my amazing wife, is an equally amazing Web copywriter, who recently left her senior position at Intuit (makers of QuickBooks and TurboTax) to build her own online business. Over the past year and in her spare time she has been helping Web startups and entrepreneurs improve their conversion rates by writing more effective copy.

Humble beginnings

It all began with a humble request for help by a start-up co-founder, and ended up on the front page of Hacker News (kind of a Digg for developers and start-ups), resulting in a massive wave of emails flooding Joanna’s inbox with additional pleas for copy and conversion advice.

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Case Study: The Cheaper Show

October 12, 2011 - 5 Comments

Steve Rio

Steve Rio – Executive Director of The Cheaper Show, as well as Lead Strategist and CEO of Briteweb spent 5 minutes with us telling us more about their fun, unique, and ever growing art show, and the site they built to market and showcase it.

I’ve been working with WooThemes since the early days when Adii answered the support emails himself most of the time. I’ve probably employed WooThemes 30-40 times in the past 2 years, so I’ve seen them develop from good templates to an excellent framework.

While I don’t always use Woo (some of our projects are highly customized builds where we employ our own base theme/framework), I think WooThemes is incredible and the fastest way to get a website from 0-60 in days or even hours sometimes. I love the framework as it advances, the shortcodes and in the most recent iterations, really impressed with the built in social media box widgets etc and inclusion of Google Web Fonts. Two techniques I’ve been coding in to your themes until they were included.

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Case Study: PootlePress, Canvas & their unique WordPress offering

October 5, 2011 - 6 Comments

This guest post was written by an avid Canvas theme user living in Cheltenham, Gloucestershire, UK.

I’m Jamie Marsland the founder of Pootlepress. Pootlepress is a specialist WordPress development and training company. We provide WordPress design, development, training, consultancy and support services.

We love Woothemes and use the Canvas Framework for our WordPress training programmes and our new WordPress Xpress service (where we build customer websites in just 1 day).

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