91% of American adults own a cell phone.
Of them, 63% are connected to the Internet. And of them, 46% use theirs to search for local products and services.
That, right there, is why local SEO is important.
Although it won’t get your site in front of as many eyeballs, local SEO makes up for it by fixing many of the global variety’s drawbacks.
The competition is nowhere near as fierce – it’s easier to land your widget store on the top page of search results when you’re only up against the other five in your hometown. And, the resulting traffic will be of more use to you – especially if you sell at a brick and mortar location as well as online.
And now that Google’s giving more real estate to local results, e-commerce is quickly beginning to see the benefits in thinking smaller. So if you want to bring in more traffic from your own backyard, these 5 steps will set you well on your way.