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4 Brands Getting E-Commerce Social Media Right

June 24, 2014 - 1 Comment

I know I don’t have to tell you how important social media is to your success online.

It doesn’t matter what kind of business you run; law firms, consultancies, and retailers alike have all found social media to be an invaluable tool for building brand awareness and creating a loyal follower base.

As an online store owner, it’s imperative to have a social presence. But I’m not here to convince you of such. In fact, I’m confident that you know this already. Rather, what I question is whether your social campaign is as effective as it could be. Are you really knocking it out of the park, or could it use some work?

There’s nothing like learning from the best to get your campaign up and running, right? Here are four brands who are absolutely killing it on social media right now. Check out what they’ve done and I dare you to tell me you didn’t walk away inspired!

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6 Tips for Reducing Cart Abandonment

June 20, 2014 - 6 Comments

Abandoned CartWith all the effort you put into bringing new visitors to your online store, it would be a shame for them to click away after putting items in their carts just before making a purchase.

Unfortunately, this happens a lot. It’s called cart abandonment and it can be a sizable leak in your sales funnel if you’re not careful.

Fortunately, there are a few ways to reduce cart abandonment – to keep customers on your site all the way through to a successful purchase. There are also a few tricks for getting people back to your site to complete a purchase they previously started. I’m going to spend some time in this post discussing both scenarios and solutions for each.

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How to Start and Maintain a Blog for Your E-Commerce Site

June 17, 2014 - 9 Comments

Carte di credito e tastieraUnless you’ve been living under a rock, you know that blogging is important across a wide expanse of industries.

For starters, a blog on your e-commerce site will consistently provide you with a platform on which to share news and information about your company. You can offer coupons, discounts, and make announcements about new products or events.

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Top 15 Retail Blogs by Small Online Store Owners You Need to Read

May 26, 2014 - 12 Comments

A lot of the time when lists like this are put together, the emphasis is usually placed on small business blogs that talk about how to run and manage a business. And while such lists are certainly useful, I thought it would be a good idea to put together a list of blogs actually created and managed by retail store owners. These blogs don’t talk about how to blog; rather, they show how it’s done and lead by example.

Here are 15 retail blogs I’ve come across that are run by small shop owners (for the most part) that can give you some real-life inspiration when putting together a blog for your e-commerce site.

1. Taylor Stitch

Taylor SwitchTaylor Stitch is an online and brick and mortar clothing shop for both men and women and they’ve really got a handle on this blogging business.

They have a dedicated Journal, which paints verbal and visual portraits of their products in action. It has a narrative style that’s rather engaging, which breaks up the occasional product post.

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What Does a Good E-Commerce Drip Campaign Look Like?

April 24, 2014 - 2 Comments

How’s your drip?

I’m not talking about an IV drip or coffee drip here. I’m talking about email marketing campaigns. How’s it doing?

If your face just went pale or your eyebrows are furrowed in confusion, don’t sweat it. There’s never been a time like the present to develop a drip campaign for your online store.

If you’re not sure what a successful campaign looks like, not to worry. We’ve put together a few essentials to get you started, highlighted by a few examples of companies out there doing it right.

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Top 5 Things You Need Before Setting Up An Online Store

April 10, 2014 - 4 Comments

9441219583_86ed1abe5eDelving into the world of e-commerce is an exciting prospect. You get to sell your goods online and participate in building something from scratch. Those are two ideas worth getting excited about if you ask me.

Still, it’s not wise to jump in head first without a plan of action. Whether you build your site on WordPress or another platform – using WooCommerce or without – you need to have a few essential things in place before you hang that digital “Open” sign and process your first transaction.

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WordPress E-Commerce Conversion Optimization 101

April 2, 2014 - 9 Comments

ecommerce-optimize-wordpressIt’s not enough to build an e-commerce site, cross your fingers, and hope people will visit it. It’d be pretty nice if that were the case but unfortunately, it isn’t. Rather, you need to do some legwork if you want to rack up the number of people that visit your site. And you need to do even more legwork if you want to see those visitors actually enter your sales funnel and convert by making a purchase.

By running your e-commerce site on WordPress, you have a large selection of tools available to you that will make optimizing for conversion easier. However, identifying the right tools for your store and your specific needs can feel like a challenge. This is especially the case if this is your first foray into the world of e-commerce.

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In this weeks episode of WooCommerce…

August 23, 2012 - 89 Comments

This week we’ve a colossal drop of WooCommerce goodies including the sought after Xero integration, Account Funds, ShipStation integration, CertoDirect payment gateway, Purolator integration, Role based payment / shipping methods and the first WooSlider extension which allows you to easily create product slideshows.

To top it all off, we’ve also just released WooCommerce 1.6.4 which features a bunch of tweaks and fixes.

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The long awaited WooCommerce Subscriptions drop

June 21, 2012 - 65 Comments

Subscription Products

We know you’ve been waiting for this for a long while. Today we can happily report we have an extension allowing recurring billing using WooCommerce!

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The Un-Dutch WooCommerce Drop

June 14, 2012 - 36 Comments

Fellow WooCommerce developer & ninja, Coen, probably won’t be happy about today’s title, but heck, it’s impossible to have fun without stepping on the odd toes every now & again… Our title is obviously referring to the Dutch football team’s amazing ability to literally drop the ball (at the ongoing Euro Championship) and we’ll use their example as inspiration for our very own WooCommerce drop today. 🙂

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WooCommerce 1.5.3 & more extensions!

March 29, 2012 - 24 Comments

Last week we celebrated a landmark achievement – 100,000 WooCommerce downloads. But we’re not resting on our laurels, the WooCommerce train is shifting into high gear with some exciting announcements coming soon with regards to the WooLabs team.

Today we’re releasing WooCommerce 1.5.3 which as usual packs a bunch of new features and bug fixes as well as a host of new extensions.

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