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How ELEVEN Vélo Became World Leaders in Cycling Wear

April 13, 2016 - 4 Comments

Road cycling is not a sport for the faint-hearted – or the casually dressed. Enter Gerard Thomas of ELEVEN vélo, who we met via his insightful comments right here on our blog. Gerard runs a WooCommerce store specializing in bespoke merino cycling wear for the discerning and experienced cyclist.

In chatting further with Gerard, we discovered him to be a rather brilliant Australian entrepreneur with over fifteen years experience in eCommerce. That’s about as long as an eCommerce CV gets.

Read on for the story of how ELEVEN vélo became a leading online destination. You’ll also get Gerard’s tips for selling online, including less-is-more SEO tweaks to double organic traffic, product page advice and an innovative approach to content involving Instagram mash-ups.

jerseys
Superb cycling jerseys are just the start of what this brand has to offer.

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