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7 Email Marketing Tips for the Holidays

October 12, 2018 - 13 Comments

The sound that notifies that a customer has placed an order at your online store, is the sound that every store owner wishes to hear more and more. And with the holiday season already in, this is nonetheless most profitable (and busiest) quarter of the year for everyone who dabbles in online retail and eCommerce.

Fig. As per a finding from Statista, the holiday retail sales value during November and December 2017 alone was $72.3 billion
Fig. As per a finding from Statista, the holiday retail sales value during November and December 2017 alone was $72.3 billion

Be it the store owners or marketers dabbling in eCommerce, the preparations for holiday season begins early. Right from stocking the inventory to updating the products in store to setting lucrative offers to lure newcomers; and appreciating existing customers to making sure they are reaching out to the correct audience. This is done almost a month early to accommodate the huge inflow of visitors and shoppers.

With email marketing boasting of 81% customer acquisition capability compared to other marketing channels, it is undeniably the best way to harness this holiday season – to reach your audience while taking care to boost your overall ROI. Yet holiday email marketing is altogether a different ball game compared to email marketing rest of the year.

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Creative Email Suggestions to Stand Out from The Crowd

May 25, 2018 - 5 Comments

We hope you’ve enjoyed this four part series on email marketing! To wrap it up, we want to leave you with some inspiration. Here are some emails that stand out from the crowd, from across every stage of the email lifecycle.

Onboarding

Welcome Emails: Paul Smith’s welcome email thanks their new subscribers and highlights core features of their online shop. They also include clear links to their social media profiles, so people can connect with them across the web.

Paul Smith Welcome email.
Paul Smith Welcome email. Source: ReallyGoodEmails

Getting Started / User Guide emails: If you sell a one-of-a-kind product that customers may have trouble using, a “getting started” email gives you a chance to set them up for success by explaining its features and sharing basic how-tos. In this helpful email, Google highlights the unique selling propositions of its product, Chromecast:

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Five Best Practices for eCommerce Email Marketing

May 23, 2018 - 11 Comments

Email marketing is all about building a relationship with your customers by sending the right communication at the right time. This gets harder as your customer base grows. You probably don’t have time to send one-on-one messages to each one of your subscribers, so how do you scale relationship-building? Email automation.

Now that you have a sense of the email lifecycle and recommended tools, let’s look at five best practices for building customer relationships with email automations.

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WooCommerce Email Tools and Integrations

May 22, 2018 - 3 Comments

This week we’re putting the spotlight on email marketing for WooCommerce: understanding the email lifecycle, emails best practices, and helpful tools and integrations.

WooCommerce has robust email tools built right into core. To send a greater range of messages, you can integrate your store with leading email services like MailChimp, and add email marketing extensions.

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Understanding the Email Marketing Lifecycle

May 21, 2018 - 4 Comments

The Sequoia Data Corporation introduced Compumarket, the first internet-based system for eCommerce, in 1989. Barely 20 years later, eCommerce sales are predicted to reach $2.84 billion.

But unless you pull customers towards your business, you won’t generate sales — and that’s where email comes in. According to a joint survey by DMA and eConsultancy, 80% of marketers think email is the best marketing channel for customer acquisition, and 81% consider it best for customer retention.

For the next few days we’re putting the spotlight on email marketing to look at four key topics, starting with understanding the email marketing lifecycle.

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10 Ways to Make Your Next WooCommerce Sale

March 29, 2018 - 7 Comments

Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test.

Luckily, the early days of any business offer the perfect opportunity to listen, learn, and experiment with different sales tactics. To help you get started, we’ve compiled ten ways to make your next sale with WooCommerce that will help you now and throughout the lifetime of your online store.

Let’s put some wind in your sales.

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Insights and tips from our email marketing experiments

January 27, 2017 - 16 Comments

Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s no small wonder, with 91% of consumers in the United States checking their email every single day.

Finding the right strategies to use in your emails is a tricky thing. You need to think about what messages your customers will respond to, what calls to action they’ll click, and what will even make them open an email in the first place. You also need to review and improve upon your strategies so you keep making money.

Here at WooCommerce, email is a big part of what we do — it’s how we communicate with our customers, not to mention the community. Over the last few years, we’ve spent a lot of time experimenting with and learning from email. Now we’re ready to pass those learnings along to you.

Today we’re going to share some of the best things we’ve learned about email subject lines, graphics, and length so you can use our experiments to grow your own store and improve your customer communication.

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8 email features to add for a great customer experience

December 1, 2016 - 20 Comments

Question: how are your store’s emails improving the experience of your customers?

If it’s difficult for you to answer this question, that’s okay. We tend to think of the emails we send to customers as final steps in a sales process, or necessary interactions that keep new orders coming in. But these messages can — and should be — much more than that.

With the right features, every email you send to your customers can lead to a happier, stress-free experience. Order receipts can increase trust, shipping notifications can solve problems, and even marketing messages can add a sense of delight.

Let’s take a look at some of the features you should have in your store’s emails, and how they can make your customers feel great about buying from you.

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The first 5 email strategies to start with

March 28, 2016 - 6 Comments

Email marketing is a tactic that’s recommended for stores of all ages and sizes. The reason for this is clear: it’s typically rated by businesses themselves as the strategy with the best ROI, and the cost of creating and sending to a list is relatively low.

The advantages of email are clear: it’s inexpensive, it’s effective, and it opens a direct line of communication with your customers. However, what’s not always clear is how to get started with this tactic so you can reap its many benefits.

Instead of diving in and creating dozens of campaigns right away, your first foray into email marketing should consist of a few select strategies that have proven benefits for your store. This approach will keep you focused, lower your costs, and make things easier overall.

Let’s take a look at the first five email strategies you should try for your online store, from basic recurring “what’s new” messages to targeted requests sent to specific customers.

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How Custom Email Receipts Can Improve Your Store

July 14, 2015 - 3 Comments

Customers form an impression of your brand almost immediately. From the first few seconds they spend on your storefront, they can discern what kind of tone your copywriting has, the kinds of products you carry, and whether or not they are part of your target audience.

You’ve likely spent a very long time creating and refining your store’s branding and messaging until it’s pitch-perfect. So it almost seems a waste to throw it all away when you get to the email receipt:

Uh... so... is that it?
Uh… so… is that it?

If your order confirmation and shipment messages look like this, some customers might think you don’t care about their experience once you have their money.

Email receipts have enormous earning potential for your eCommerce website. With just a little customization, you can use these emails to increase your sales, create deeper connections with your customers, and offer helpful links along the course of their journey.

Read on to learn about a few ways you should customize your WooCommerce email receipts, and to see a few tools that will help you get the job done right.

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Are Your Email Campaigns Click-Worthy? Here’s How to Tell

July 10, 2014 - 1 Comment

Email Click ThroughSo, you probably already know by now that having an email list is an essential part of marketing your business online. And you likely know that what you put in those email blasts matters. People subscribe to your list and trust you’ll deliver to them quality. If you fail to meet this expectation, they’ll hit unsubscribe in a nanosecond.

But there’s a missing component here. Have you guessed? Your subject line!

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