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How to Drive Customers to Engage with Your eCommerce Blog

December 31, 2014 - 1 Comment

customer-blog-engagementSometimes, it seems like there are more blogs out there than readers.

This has gotten to be even more of a problem with the rise of community content sites like Tumblr and Reddit that give blog readers one-stop shops for information on specialty topics that interest them.

Only a small percentage of blogs have a regular readership. The high rates of abandonment among new bloggers is part of the reason why, but a much larger part is that too many of them are taking Field of Dreams literally and assuming that simply writing quality content will magically draw viewers.

So, if building it doesn’t ensure they’ll come, what will?

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