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From Non-Profit to Retail Startup: How the World Wildlife Fund is using eCommerce for Good

September 27, 2018 - 5 Comments

As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for their recent foray into eCommerce, which reflects their commitment to promoting eco-friendly choices thanks to a well-designed product and an equally slick online shop.

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Must-have pages for online fashion stores

July 1, 2016 - 1 Comment

Building an epic fashion brand starts with, as you’d no doubt guess, epic products. There’s no fashion-savvy shopper alive who would settle for “decent-looking” shirts or jewelry that “sort of” holds up and wears well.

Building the epic store to match this brand and its products, though — that’s another thing altogether. No matter how incredible your clothing, jewelry, eyewear, or accessories are, a mediocre-looking and poorly constructed online store will drive more shoppers away than it will draw them in.

The components that go into your fashion store’s website have a bigger impact on your success than you might expect. One of those components is the pages you create to hold and convey information to potential customers — for example, details on your shipping times, the history of your company, how to get in touch with you, and so on. And it’s your duty as a store owner to be sure you’re not missing any of these crucial pages.

Today we’re going to take a look at some of the pages we think are must-haves for online fashion stores on their way to building an epic online presence. Whether you’re building a new store or doing a checkup on your current one, keep reading to find out which pages are crucial for you.

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How your industry should affect your store’s homepage customizations

May 31, 2016 - 1 Comment

What does your store’s homepage say about you?

From the very first moment a visitor sets eyes on that page, they’re developing an impression of you, your products, and your company. They’re deciding, often in just a few seconds, if you can meet their needs… or if they would be better off spending their time looking elsewhere.

There’s no perfect way for a store’s homepage to say “we have what you are looking for.” Rather, stores should aim to customize their experience based on what works for the customers shopping in their industry. This can lead to a much better experience for everyone — shoppers and store owner alike.

Let’s explore why it’s worth taking your industry into consideration when you’re adding or customizing elements on your store’s homepage, and look at a few popular types of stores to see what they’ve done to speak specifically to their customers.

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How blogging can help your online fashion business grow

May 17, 2016 - 13 Comments

There are plenty of ways that a clothing or fashion business can be marketed online. Social media is a popular choice, and we’ve also talked about how coupons, discounts, or even giveaways can lead to increased popularity.

If you’ve tried a few marketing methods and aren’t yet seeing the increase in reach or sales that you’re hoping for, here’s another option to consider: blogging.

Creating high quality, engaging content can have benefits ranging from better awareness of your brand all the way up to an increase in sales. And consider this: one study showed that businesses with active blogs received approximately 55% more visitors to their website than those without.

If you aren’t already blogging as a way to grow your online fashion business, now is the time to start. Today we’ll share with you why this marketing method is a perfect fit for your store, how you can get your own blog up and running, and some tips to keep in mind as you create your content.

Let’s get started!

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Ways to improve your fashion-focused WooCommerce store

March 4, 2016 - 3 Comments

Are you selling clothing or fashion accessories with WooCommerce? By now, you’ve probably tackled all the basics — adding photos of your products, writing descriptive copy, setting up a payment method or two, and so on.

With these tasks out of the way, it’s time for you to take your fashion-focused store to the next level. By placing top priority on stylish design, making use of compelling content, or trying out powerful extensions, you can improve the experiences of your shoppers and get more sales.

Let’s explore a few ways that store owners using WooCommerce to sell clothing or fashion products can reach new heights, starting with (appropriately) visual appeal.

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