The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

Get access to customer-only benefits

Fresh Bytes: Healthy Foods and Craft Drinks from Seven Online Stores

April 5, 2018 - 9 Comments

The search for healthy food is no piece of cake.

It’s easy to get trapped, bouncing between grocery stores with tiny “Health Food” sections (what exactly is the rest of the store offering?) and stopping at multiple, specialized shops along the way, possibly never really finding what you want.

Around the world, healthy food store owners strike out with a vision of helping their clientele eat better. But it can be hard to make an impact — and a profit — selling specialized products in a small location.

That’s where WooCommerce swoops in to make a connection. You might think that it would be tough for stores with perishable goods to tap into eCommerce, but here are seven fresh and engaging retailers that have found success in this growing segment of the market.

Continue Reading

How a Subscription-based Snack Business became an Overnight Success

February 21, 2017 - 10 Comments

Quitting our day jobs to start our own business is something many people dream of doing. But few of us have the courage, much less the tenacity and staying power to pull it off.

Then there are the ones who refuse to let their dream die. Meet Monique Bernstein and Eli Zauner, the co-owners of Universal Yums. Launched in October 2014, this subscription snack company has gone through a few ups and downs, but has ultimately endured to become a smash hit with foodies — and, surprisingly, redditors!

Meet Monique and Eli, the brains behind the tastiest subscription box on the Internet.

Have a read to learn how one couple turned a small investment into a unique subscription, why they think the little details set them apart from other monthly food boxes, and their advice for starting your own dream business.

Continue Reading

How a Berlin Startup is Bringing Artisan Food Back to Everyday Life

November 29, 2016 - 3 Comments

We all have to eat. But that’s not a very inspiring starting point for breakfast, lunch or dinner.

One passionate team of foodies in Berlin have made it their mission to address the food ambivalence that our crazy, busy lives push us towards — and instead gently shift the German-grocery status quo of over-reliance on supermarkets and processed food back to having artisan food in everyday lives.

Gegessen Wird Immer
Gegessen Wird Immer is bringing artisan food back to everyday lives for German eaters.

Read on the for the story of how Gegessen Wird Immer grew to be a thriving, wholehearted online business that’s blazing a farm fresh trail across Germany to deliver fresh quality produce to homes and offices with WooCommerce.

GWI team
The Gegessen Wird Immer team, happy folks.

Continue Reading

The pages an online food store needs to excel

July 7, 2016 - 2 Comments

Selling food online — especially fresh or frozen items — is a bit of a new concept. Even as other industries embraced the concept of eCommerce with open arms, food sellers hesitated, and with good reason: there were some crucial logistics to figure out first.

Fortunately, shipping food isn’t a foreign concept any longer — it’s now easier than ever to pack up and ship out fresh, frozen, bottled, and packaged treats of all kinds. So the battle has become convincing shoppers that it’s worth buying edible goods online instead of in a local store.

One way you can convince shoppers to take the plunge is with pages that educate them on your products, their benefits, and what your company is capable of. These pages allow potential customers to gain confidence prior to making a purchase, and decrease the chance that they’ll walk away from your store empty-handed.

Let’s have a look at some of the most important pages an online food store can have, and how they’ll help you find success.

Continue Reading

Making Magic in Napa with Small Batch Wine and WooCommerce

June 16, 2016 - 7 Comments

Michael Terrien has two private vineyards in Napa Valley and produces a limited quantity of boutique wine each year — chardonnay in the spring, pinot noir in the fall.

His growing customer base meant he needed a more efficient way to manage allocation sales but the existing proprietary platforms were prohibitively expensive. What was a small batch wine maker to do?

Through a Google search, fortuitous friendship, and thinking outside of the box, Michael discovered that using WordPress with WooCommerce for allocated wine sales would save him $4,000 a year. Ka-ching!

With the revenues I get from my little wine businesses […] it’s a bit of a burden to go through these proprietary platforms that are tuned to the wine industry. They do a good job but often have more bells and whistles than are needed for allocating a limited amount of wine.

Read on for the story of how Michael built the Terrien Wines storefront from the ground up using WooCommerce and all that came with using a fully open source platform.

Screen Shot 2016-05-16 at 12.13.18
A glance at the Terrien Wines homepage, built with WooCommerce by Michael Terrien himself.

Continue Reading

How to run a top-notch WooCommerce-powered food store

March 25, 2016 - 2 Comments

Are you using WooCommerce to sell meal kits, tasty treats, or locally grown produce? Whether your food store ships internationally or caters to a thriving local community, WooCommerce is the endlessly extendable platform that makes it all possible.

Owners of online food stores can sometimes feel like they’re at a bit of a disadvantage, though, because food is naturally sought out and purchased offline. Customers also tend to have the perception that online food orders will be pricier due to higher quality or shipping fees.

There’s no reason to struggle or fight for your sales, though. With some smart tweaks to your store, pricing, and product pages, you can convince more shoppers to place an order — and try your food.

Here are a few ways you can make your WooCommerce-powered food store top-notch, plus some examples from stores that have already cooked up a ton of business.

Continue Reading

WooCommerce - the most customizable eCommerce platform for building your online business.

  • 30 day money back guarantee
  • Support teams across the world
  • Safe & Secure online payment