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Last-minute Ideas to Increase Sales Over The Holidays

October 20, 2018 - 12 Comments

Lots of posts about eCommerce over the holidays encourage you to get started early. We’ve published a number of these ourselves!

But the good news is it’s never too late to set up a sale, discount, or deal in your store. As long as the holidays are still happening, you can take a few minutes to get in on the holiday action.

Try these last-minute holiday sale ideas now, next month, or the next time a holiday rolls around.

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How to Prepare for Post-holiday Returns

October 19, 2018 - 6 Comments

Once the holidays are over, you can breathe a long sigh of relief. Things can finally settle down and go back to normal, right?

Well… not exactly. With projected record-setting holiday sales come record-breaking returns in January and February. This past year, UPS alone expected to process 6 million returns in the week after Christmas.

After the holidays end, your top priority needs to be satisfying the customers who have ill-fitting, unsuitable, or defective merchandise that they’d like to send back to you. An estimated 25 to 30 percent of online purchases are sent back! This means you have to have a plan to handle post-holiday returns — and handle them so well that these gift recipients turn into bonafide customers.

Let’s take a look at how you can handle these returns and exchanges smoothly. We’ll start with what you can do now, before the season starts, to get your website ready. Then we’ll look at how to properly handle returns and unhappy giftees.

Ready? Let’s get a move on.

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6 Tips to Optimize Your Store for The Holidays

October 18, 2018 - 4 Comments

Retailers acquire between 29% and 59% more customers during the holiday period, making the season make-or-break for you or your client’s year.

The first thing you have to ask yourself is this: can your site handle the increase in traffic? As an on-demand WooExpert, we have seen the good, the bad, and the ugly, when it comes to optimized sites, and we want to help you avoid the latter two.

There is no simple cure-all solution, but we’ve assembled a list of 6 proactive improvements you can make to your store right now. The more people that hit your site, the more noticeable the effect of these optimizations will be.

Let’s get started.

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How Post-purchase Holiday Emails Can Drive Sales

October 18, 2018 - 14 Comments

When it comes to online shopping, the holiday season reigns supreme. Between Black Friday, Cyber Monday, and general Christmas shopping, more people are going online to buy gifts for their friends and family. In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.

In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.
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Due to the overwhelming popularity of online shopping, you’d think running an eCommerce site was pretty easy, right? After all, nobody wants to deal with crowded malls and holiday traffic when they can order from the comfort of their own home.

But as the store owner, your job extends beyond helping the customer during their shopping journey. A large portion of your work should be spent not just attracting new customers, but also creating marketing and engagement campaigns that strengthen relationships with existing ones. And one of the best ways to boost retention rates is through post-purchase email marketing.

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Running Sales and Holiday Promotions Without Deep Discounts

October 7, 2018 - 14 Comments

If you’re considering running a promotion over the holidays, have you stopped to work out if you can actually afford it?

It’s the right question to ask upfront because not every online store operates with profit margins that allow for discounts (let alone deep ones of 50% or more). Plus: setting up and running a promotion takes time, which is something new store owners don’t have in handfuls.

The good news is you don’t have to offer a discount to stand out during the holidays. You could do something as simple as offering free shipping or as little as a few dollars off (if certain order criteria are met).

Running Sales and Holiday Promotions Without Deep Discounts

We’ve picked four of tried and tested alternatives to deep discounts for sprucing up the holidays.

Before we dive in: let’s explore the question of whether you can afford to offer a discount in the first place.

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How to Make Your Store Stand Out During The Holidays

October 4, 2018 - 9 Comments

The holiday season is many things. For eCommerce businesses, it’s a golden opportunity to drive more sales as people search online for gifts and everything they need to celebrate the holidays.

Of course, holidays happen all year around depending on where you’re based! But November and December are typically a time of increased traffic and sales opportunities worldwide – and you’ll want to make the most of it.

Here’s how to make your WooCommerce store stand out online during the holiday season

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How to sell to shoppers celebrating international holidays

September 28, 2016 - 7 Comments

With the holiday shopping season on the horizon, you’re likely beginning to give some thought to how you attract, market, and sell your products to customers in the same region as your store.

But why stop there? If you can take payments from international shoppers and ship all around the world, there’s no reason you should limit yourself to sales and promotions for one country or a single holiday.

If you’ve been growing your store internationally, the holiday season is your chance to see the benefits of your hard work. With some research, knowledge of what global shoppers expect, and smart, well-timed promotions, you can reach customers celebrating holidays all around the world — and give your sales a nice boost.

Here’s how you can start selling to shoppers celebrating international holidays, plus a few ways that you can get the word out about your global sales.

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What store owners should learn from the holidays

January 8, 2016 - 1 Comment

The holidays are coming to a close, and with them your online store’s discounts and deals. Things are quieting down and sales are slowing, which means it’s back to business as usual for you, yes?

Perhaps not. You might be surprised to learn that one of the very best things you can do at the end of the holiday season is, well, another deep dive into the holiday season. But we’re not talking about running another big sale. We’re talking about diving in and reviewing some data.

With more customer and order data flowing in than usual, now’s the perfect chance to learn what you’re doing right — or wrong — and how you can improve your store. If you study your sales, returns, feedback, and so on, you stand to learn quite a bit from the holiday experience.

Ready to find out what you should take away from the holidays? Let’s proceed.

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10 WooCommerce extensions for holiday success

October 30, 2015 - 1 Comment

We’ve been talking about the holidays quite a lot lately. We’ve stressed the importance of being prepared, how to find out what your customers want, and the actions you should take to have a stress-free season.

Having said all that, if you don’t already have the wheels in motion for some holiday sales or events on your WooCommerce store, it’s not too late! In fact, you’ve still got plenty of time to come up with some stellar holiday tactics, thanks in part to WooCommerce’s flexibility and hundreds of easy-to-add extensions.

To give you the push you need to start your planning — or just to help you along, if your plans are well underway — we’ve collected ten of our favorite extensions for holiday success. From shipping add-ons to kind gestures, these extensions will help you attract more shoppers, ship more packages, and have the best holiday ever.

Interested? Have a look at what we’ve picked out just for you.

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Why and how to pitch your clients packages for the holidays

October 28, 2015 - 1 Comment

The holidays are a busy time for everyone. If you’re a developer, you’re not exempt from this — your clients are likely more in need of your services than ever, leading to long hours that make it difficult to get away.

For some of your clients, the best way to handle their unique, holiday-only needs, or the increase in working hours this time of year brings, is to create custom packages. Custom holiday packages can help you better anticipate each client’s needs, drum up more business, and also make it easier for you to take a break.

Let’s have a look at why you might want to consider creating special plans just for the holiday season. We’ll also cover how you can convey the value of these plans to your clients, and what to do once the holidays have ended and everything is back to normal (or as normal as it gets).

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How to ensure smooth holiday shipments

October 20, 2015 - 1 Comment

Store owners, take note: the National Retail Federation has forecasted total sales in the range of $105 billion USD during the 2015 holiday season.

Getting a piece of this enormous pie depends on a lot of things. You need to have a great selection of products, timely and convincing marketing, and a committed team.

You also need to think about how to keep that piece of the pie — that is, how to prevent your newly convinced customers from feeling frustrated with any part of the purchasing process and sending their products right back to where they came from.

Shipments are one of the most crucial parts of the holiday shopping season, and if handled well, they can help you secure repeat customers and prevent returns or other complaints. Let’s take a look at a few ways you can ensure smooth shipments during this busy time, and keep the piece of the pie you’re working so hard to earn.

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How to communicate holiday deadlines in your store

October 8, 2015 - Leave a comment

The holidays are often an incredible time for store owners. Sales are up, and with them your profits.

But they are the holidays, after all. You’ve got to rest sometime. Which means finding a way to kindly tell your customers “you’ve got until this date to buy, and after that I’m out of here.”

Not always the easiest thing to do. Especially when about 15% of shoppers wait until the last two weeks of December to start buying gifts.

But all this comes down to finding ways to effectively communicate holiday deadlines in your online store. Whether it’s through a homepage banner, an in-cart notice, or even a dedicated email, you can let your customers know that their time is almost up, and set clear expectations for the arrivals of their purchases on top of that.

Read on to learn how to master the art of holiday communication, and — as a bonus — to get first dibs on a spot at our upcoming holiday webinar.

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How to plan relevant holiday promotions for your store

June 30, 2015 - Leave a comment

Now that 73% of holiday purchasing decisions are influenced by coupons or promotions, online retailers need to find a way to tie important dates to appealing and relevant offers in their store. This may be as simple as celebrating major holidays with a deal… or it may mean getting creative with a minor holiday that is tightly linked to your brand’s products or niche.

Let’s review, step-by-step, how your eCommerce brand can identify important holidays, create promotions around them, and ensure your offers reach your target audience in enough time to inspire action.

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Top 10 Things You Need to Do to Have a Successful eCommerce Holiday Season

December 8, 2014 - 5 Comments

Consumers spend around $52 billion on holiday shopping, and 90 percent of people will complete at least some of their shopping online. Those are some huge numbers, potentially bringing holiday cheer for all eCommerce website owners and businesses that are preparing for that holiday rush.

In short, the holidays are a good curse. As an eCommerce business you are pushed to your limit and have to prepare like no other time throughout the year. And mistakes do occur. Websites slow down, and customers get frustrated when the slightest mishap strikes during their shopping experience.

You can’t really blame them either, since the holidays are stressful and they just want to get their shopping done—until next year, of course.

There are two types of eCommerce sites during the holiday season: Those that are prepared and those that are unprepared. Your preparation creates your fate as to whether or not that eggnog goes down well. With that in mind, let’s take a look at the top 10 things you need to do to have a successful eCommerce holiday season.

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