I’m going to name a few design elements. Tell me what companies come to mind.
- A red and white color scheme.
- A smiley face.
- Two black circles overlapping a larger black circle.
- Product names beginning with the letter “i.”
I’m willing to bet that you can figure out at least two well-known brands from those elements alone.
It’s no coincidence that the biggest, most influential companies often have the most iconic brands. That’s the reason why branding is universally considered one of the most important parts of running a business, and why people who can create iconic brands are often the biggest influencers in the business world.
Your brand is comprised of a story and an image, so before we get into the “image” part, we really recommend this post we’ve previously done on how to write the story. Your brand image is directly tied to your brand story, in fact, you could say it’s a visual complement to it, and it’s very important that you have one worked out if you’re going to work on the other.