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Helpful Tips for Holiday Landing Pages

October 5, 2018 - 10 Comments

Over busy seasons when attention spans are limited and competition is rife, smart optimization of your store’s landing pages is a way to give your store an edge.

If a shopper has two seconds to choose between a store with a busy homepage and another with a targeted page that speaks exactly to their needs, well, that single page might make all the difference.

In this post, we’ll take a look at what landing pages are, how to optimize them for holiday shoppers, and explore a few new pages you might need to convert more of those clicks into solid sales.

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How to optimize all your eCommerce landing pages

August 3, 2016 - 14 Comments

When you hear the phrase “landing page,” you probably think of a dedicated page on a website. Or you might even think of your store’s homepage.

Most marketing blogs suggest that you use dedicated landing pages to show new visitors marketing messages, or offer a specific audience a deal or pitch crafted just for them. And sure, for some sites, this is an effective strategy — but it’s different in the world of eCommerce.

When you run an online store, landing pages aren’t limited to just a few select spots. The reality is that almost every page on your store can be a landing page, under the right circumstances.

With this in mind, your goal shouldn’t be to set up special pitches or deals limited to certain visitors. You should optimize all of your pages in the same way so that no matter where a shopper arrives, they’ll get the right message.

Let’s take a look at what your landing pages actually are, and how you can make them work harder for you.

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The 6 Best Free Tools for Building eCommerce Landing Pages

January 7, 2015 - 8 Comments

It’s essential that your website has a strong landing page for each goal action that you want your visitors to take. However, that can quickly get expensive…

…if you go with the immediately available options, that is. With a little inventiveness and some research, you can find plenty of ways to build one for free.

Today, I’ve done some of that research for you. Here are some tools that you can use to design, build, and track a perfectly competent landing page with no money out of your pocket.

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5 Ways To Build A Better Landing Page for Your Online Store

October 6, 2014 - 1 Comment

Technically, a landing page is any website your customers arrive on.  However, the term is usually used to refer to a standalone web page distinct from your main website that’s been designed for the strict purpose of selling something or gathering information. As such, you might have guessed they’re important. Landing pages are where visitors become leads and where the curious become the interested.

It often takes a ton of trials and edits to craft a good landing page, but all of them have a few things in common. In this article, I’ll tell you what they are and how you can nail them on your first try.

To start with, make sure you…

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