Another holiday season is right around the corner, and we know that it can be easy to start feeling a bit overwhelmed with all of the things you’ll need to do in the coming months. (Plan festive meals! Wrap gifts! Make a resolution! Keep your resolution!)

But if you sell stuff online—and you’ve connected your WooCommerce store to Mailchimp—you can rest easy knowing that you’ve already got the tools you need to sync your customer data, send targeted campaigns, and sell more stuff all season long.

Today, we’re going to share four tips that will help you take advantage of all these powerful tools and make the most of your marketing throughout this holiday season. Let’s get right to it!

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The sound that notifies that a customer has placed an order at your online store, is the sound that every store owner wishes to hear more and more. And with the holiday season already in, this is nonetheless most profitable (and busiest) quarter of the year for everyone who dabbles in online retail and eCommerce.

Be it the store owners or marketers dabbling in eCommerce, the preparations for holiday season begins early. Right from stocking the inventory to updating the products in store to setting lucrative offers to lure newcomers; and appreciating existing customers to making sure they are reaching out to the correct audience. This is done almost a month early to accommodate the huge inflow of visitors and shoppers.

With email marketing boasting of 81% customer acquisition capability compared to other marketing channels, it is undeniably the best way to harness this holiday season – to reach your audience while taking care to boost your overall ROI. Yet holiday email marketing is altogether a different ball game compared to email marketing rest of the year.

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Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers.

But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons.

Start by collecting email addresses

Do you have email addresses for your store visitors? Collecting them is the first step to a good email marketing strategy: One of the most effective ways to market coupons and stay in touch with your customers is through email.

MailChimp for WooCommerce is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools — for free! Let’s learn how to use MailChimp to display a popup window offering your customers a coupon in exchange for their email.

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At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.

It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.

Here are 6 tools that’ll help you on your quest to build your brand:

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Your customers expect a lot of things during the holiday season — giftable goods, fast shipping, maybe even the option to gift wrap their presents — but above all else, the one thing they’re going to be looking for are those sweet, sweet deals.

Bringing shoppers to your store isn’t as simple as making a coupon or slashing a price. It takes smart marketing to get the word out about what you’re offering, first of all. And in many cases, you might find that creating attractive deals for your specific audience takes a little more than “here’s a code for $5 off.”

To help you prepare your store for bonafide holiday success, we’ve compiled a selection of six WooCommerce extensions that will help you create, distribute, and promote successful holiday offers.

From multi-purpose coupon extensions to add-ons that turn your store into a marketing machine, these solutions will give you everything you need. Read on to find out what they are and how you can use them.

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Getting started with email marketing can be challenging, but experienced store owners agree: email is one of the best opportunities you have for connecting with your customers long-term.

To avoid spending too much time on email right out of the gate, it’s wise to look into automation. Post-purchase email automation allows you to write, schedule, and automatically send relevant messages to your customers. Write your emails once, and they’ll do the work for you forever.

Let’s explore how you can get started with automated post-purchase emails that will turn your first-time customers into devoted superfans. Ready to learn? Read on for all the details.

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Email marketing is a tactic that’s recommended for stores of all ages and sizes. The reason for this is clear: it’s typically rated by businesses themselves as the strategy with the best ROI, and the cost of creating and sending to a list is relatively low.

The advantages of email are clear: it’s inexpensive, it’s effective, and it opens a direct line of communication with your customers. However, what’s not always clear is how to get started with this tactic so you can reap its many benefits.

Instead of diving in and creating dozens of campaigns right away, your first foray into email marketing should consist of a few select strategies that have proven benefits for your store. This approach will keep you focused, lower your costs, and make things easier overall.

Let’s take a look at the first five email strategies you should try for your online store, from basic recurring “what’s new” messages to targeted requests sent to specific customers.

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As an eCommerce store owner, you’re busy. And not “I have a lot on my plate” busy, it’s usually more like “my day is stuffed to the brim and if I get one more task I’m pretty sure I’m going to scream” busy.

So anything that promises to save you time is a lifesaver for you. Name it and you’ll try it at least once. But some of these promised timesavers just end up adding more time, since there’s a learning curve, so you might be a tad skeptical.

Well, you’re in luck. Automation is a way that you can save time while improving the flow of data to and from your store, and it has a minimal learning curve. With automation, you can do everything from export data to email lists to notify customers in specific situations… and you’ll only ever have to set the processes up once.

Sound interesting? Want to know more? Read on to get the details on ten automations that are worth a shot for your WooCommerce-powered store.

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