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How to Build a Membership Site on WordPress

April 10, 2018 - 12 Comments

“I’m building a membership site.”

Those five words can have drastically different meanings. A membership site can mean many things, including:

  • a site that lets people connect with one another
  • a site to teach people something
  • a site to send members a package of goodies every month
  • a site to give certain customers special perks

There are a lot of different models for a membership site, so it can be difficult to know how you should set it up. What types of setups are possible? What tools are available for your desired setup?

To determine what setup is best for your WordPress membership site, you’ll need to define what your site should do, how you interact with members, and what the interaction between members looks like.

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Must-have extensions for selling digital goods

April 7, 2017 - 9 Comments

There are some huge advantages to selling digital products. There’s no need to package and ship anything, fewer costs associated with stocking and managing products, and you can usually get new items added to your store in way less time.

But these products come with their own set of challenges. Have you ever tried to photograph a digital product? Or write a compelling product description about a downloadable file? It’s not so easy.

Setting up an amazing digital goods store with WooCommerce (or simply selling a few downloadable items) takes some smart choices. Lucky for you, we’ve got a whole bunch of extensions that will help make those choices easier, and maybe even kick your sales up a notch.

Here are four extensions we think are must-haves for digital goods stores, whether you’re a seasoned pro or just getting started.

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How to run a successful memberships site

April 19, 2016 - 5 Comments

Everyone wants to feel like they belong. It’s a powerful desire that can drive human behavior, the formation of friendships… and even how people make purchasing decisions.

Offering memberships on your online store or website triggers this same desire to belong — to be part of an exclusive club, to get insider perks and benefits. But offering (or selling) memberships isn’t as easy as making them available — there are a few tricks to making them truly desireable.

If you’re interested in adding memberships to your existing site or are considering building a new store with a membership model in mind, the tips in this post will help you convince more customers to sign up, whether you’re a rookie or an eCommerce master.

From clear benefits to fair pricing to member rewards, here are all the ways you can ensure success with memberships.

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How to increase your sales with clever pricing strategies

December 2, 2015 - 3 Comments

Is there a strategy behind the way you price your products?

The obvious strategy is usually something along the lines of balancing the need for profit and the desire to appeal to consumers. Around the holidays, it’s often solely the desire to gain attention, or offer the best deal.

But these aren’t the only pricing strategies out there — not by a long shot. This isn’t to say that you shouldn’t be mindful of margins, or consider your competition. But you should be thinking about the psychology of your shoppers, too, and what beyond the lowest price motivates them to click “buy.”

It’s not always what you’d expect. Sometimes it’s the context around the price. Sometimes it’s even the fact that you’ve presented multiple options!

Let’s have a look at some clever product pricing strategies you can use to increase sales online. But first, we’ll dive a bit deeper into why having the lowest price possible isn’t always the best idea.

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How to personalize your site’s content for members

June 24, 2015 - 5 Comments

If you’ve recently picked up a copy of WooCommerce Memberships, or are thinking about creating memberships for your online store or website, your head’s likely packed to the brim with ideas for delighting your members. Exclusive content, special deals, emails, discounts… it’s enough to make anyone excited about signing up.

The thing is, creating delight doesn’t always have to come in the form of a 15% off coupon code. In fact, it’s much easier (and perhaps more cost-effective) to accomplish this for your members. How? Through personalization.

Personalizing your content for members can lead to increased conversions, feelings of happiness and goodwill, and the reassurance that those who have signed up are exactly where they need to be. Personalized content can also help you keep your members subscribing continuously, and motivate non-members to opt in to get the highly specialized perks offered to each membership tier.

Curious about personalization? Great! We’ve got some ideas for you, so read on to learn a bit more about why personal content is so important, and to discover a few ways you can implement it for yourself.

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7 Ways to Monetize Your WordPress Website with Members-Only Content

June 23, 2015 - 6 Comments

You might be bursting with ideas for how to monetize your website. Or perhaps you want to have a dozen fantastic ideas that you simply can’t wait to implement… but nothing’s coming to you yet, and you need a helping hand.

A memberships program is one of the best ways you can monetize specific products, content, and areas of your store or website.

Although you can certainly give away access for free, some store owners will find that they greatly benefit from adding paid memberships — both because their customers love being part of an exclusive group, and because it can generate additional revenue without very much extra work.

If you’re curious about memberships but aren’t sure how to make them work for your store, or already have a membership program in place and are searching for some additional ideas, today’s post is just for you. Let’s take a look at seven unique ideas for members-only content that, with the right motivation, will increase both your signups and recurring revenue.

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Introduction to WooCommerce Memberships

June 17, 2015 - 78 Comments

As a store owner, you might want to limit certain products, pages, or pieces of content to specific groups of visitors or customers. You might want to restrict certain physical or digital items to customers who sign up or subscribe, or only give rewards in the form of content or products to those who belong to a special group. Yes? Now you can with ease.

WooCommerce Memberships allows you to create and maintain multiple membership tiers on your WooCommerce site, and offer exclusive content or products to your members.

Intrigued? Let’s take a closer look at how WooCommerce Memberships works, and explore a few of the ways you can use it in your store.

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