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Top 10 SEO Tips for E-Commerce Stores

July 23, 2014 - 10 Comments

SEO for E-CommerceIf you plan on selling any products or services via the internet, you need to make sure that people can actually find you.

There’s no sense in having a fancy website with the best products at awesome prices if your site can’t be found after the first page in Google. Few people will take the time necessary to look that far.

This is where your SEO efforts come into play. Rank higher in the search engines and people are more likely to find you. The more traffic you get, the more likely you are to make sale after sale. After all, isn’t that why you’re in this business in the first place?

Here are 10 tips to help you maximize your SEO efforts to help create a strong presence on the internet.

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The Psychology of Color in E-Commerce

July 21, 2014 - 6 Comments

Color PsychologyColor plays a major role in our lives.

Don’t believe me? Think about the last time you were in a physical store that you frequent.

It likely had good aesthetics and a large part of that has to do with the selection of an appealing color scheme. The colors a store chooses should reflect both the products and the emotions the company wants to evoke from its customers. It’s about using human psychology to make a sale.

Is this all sounding a bit confusing? Not to worry. I often find starting with an example to be best.

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So You Want to Be a Dropshipper: Picking the Perfect Product

July 15, 2014 - 3 Comments

DropshippingTell me if this sounds familiar: you want to be a dropshipper, but you haven’t quite put your finger on the exact niche or products to focus on.

Not surprising, as this is often the biggest challenge that dropshipping hopefuls face before their online biz takes off.

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Why Instagram is the Online Retailer’s Social Network of Choice

July 8, 2014 - 2 Comments

When entering into the world of e-commerce – retail, specifically – it might come as a surprise just how important social media really is.

I mean, you probably understand that you need to have a presence on the major sites like Facebook and Twitter, but did you know that recent research shows that Instagram is a serious engagement booster for online brands? I’m talking a 25% boost here, and that’s definitely not something to sneeze at.

Pinterest is important, too, don’t get me wrong. Especially when dealing in tangible, visually-oriented products. But Instagram is a social tidal wave and it would behoove you to set sail, like, yesterday.

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4 Reasons Why Your Online Store’s Products Aren’t Selling

July 2, 2014 - 2 Comments

Tell me if the following sounds familiar.

You’ve poured your heart and soul into setting up the perfect online store. You’ve worked hard on the design elements and made sure your products stand out. But no matter how many coupons you throw out there and how many “Buy it now!” promotions you run, you’re just not seeing the conversion rate you want. And despite your best efforts, your online store isn’t the runaway success you anticipated it to be.

Talk about frustrating!

But there’s no need to give up just yet. In fact, there might be a very clear reason why your products aren’t selling. The good news? There are equally very clear ways to fix these issues, improve your conversions and see the products you believe in finally succeed.

What follows are 4 reasons your products aren’t selling and how to fix them.

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8 Apps That Make Running Your Online Store Easier

June 16, 2014 - 3 Comments

Just because you run an online store and not a brick and mortar business doesn’t mean you’re not stuck with a to-do list a mile long or tasked with needing to be in a million places at once. Many business owners rely on their mobile devices like smartphones and tablets to get things done while on-the-go.

With the above in mind, below is a list of eight apps I think are helpful in managing day-to-day business activities. You’ll find them to be beneficial whether you’re a sole proprietor, partnership or small business.

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Top 5 Things You Need Before Setting Up An Online Store

April 10, 2014 - 4 Comments

9441219583_86ed1abe5eDelving into the world of e-commerce is an exciting prospect. You get to sell your goods online and participate in building something from scratch. Those are two ideas worth getting excited about if you ask me.

Still, it’s not wise to jump in head first without a plan of action. Whether you build your site on WordPress or another platform – using WooCommerce or without – you need to have a few essential things in place before you hang that digital “Open” sign and process your first transaction.

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