Once the holidays are over, you can breathe a long sigh of relief. Things can finally settle down and go back to normal, right?
Well… not exactly. With projected record-setting holiday sales come record-breaking returns in January and February. This past year, UPS alone expected to process 6 million returns in the week after Christmas.
After the holidays end, your top priority needs to be satisfying the customers who have ill-fitting, unsuitable, or defective merchandise that they’d like to send back to you. An estimated 25 to 30 percent of online purchases are sent back! This means you have to have a plan to handle post-holiday returns — and handle them so well that these gift recipients turn into bonafide customers.
Let’s take a look at how you can handle these returns and exchanges smoothly. We’ll start with what you can do now, before the season starts, to get your website ready. Then we’ll look at how to properly handle returns and unhappy giftees.
Ready? Let’s get a move on.