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How to Prepare for Post-holiday Returns

October 19, 2018 - 6 Comments

Once the holidays are over, you can breathe a long sigh of relief. Things can finally settle down and go back to normal, right?

Well… not exactly. With projected record-setting holiday sales come record-breaking returns in January and February. This past year, UPS alone expected to process 6 million returns in the week after Christmas.

After the holidays end, your top priority needs to be satisfying the customers who have ill-fitting, unsuitable, or defective merchandise that they’d like to send back to you. An estimated 25 to 30 percent of online purchases are sent back! This means you have to have a plan to handle post-holiday returns — and handle them so well that these gift recipients turn into bonafide customers.

Let’s take a look at how you can handle these returns and exchanges smoothly. We’ll start with what you can do now, before the season starts, to get your website ready. Then we’ll look at how to properly handle returns and unhappy giftees.

Ready? Let’s get a move on.

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Developer’s Cheat Sheet: 5 Sales Tax Questions to Ask WooCommerce Clients

February 13, 2018 - 2 Comments

You’re a WooCommerce store developer with a lot on your plate. The last thing you need are sales tax questions or omissions – an often-forgotten but vital aspect of a website throwing off your development timeline. That’s why we put together the last cheat sheet you’ll ever need for helping clients set up sales tax on their online store.

5 Sales Tax Questions to Ask Clients

There are five essential questions to ask clients before setting up sales tax collection in their WooCommerce store. We’ll go over each one and why you need to know the answer to best provide a full-service sales tax setup.

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Top extensions for physical goods stores

February 8, 2017 - 14 Comments

We’ve written in the past about how WooCommerce can be used for unique store setups — memberships, nonprofitssubscriptions and more. But a lot of you choose Woo because it’s a great platform for a simple store selling physical goods.

WooCommerce gives you a fantastic way to start selling and shipping your products fast, no matter what you sell or where you want to sell them. Sometimes, though, you might need a few more tools to take your store to the next level.

In this post, we’ve collected some of our favorite extensions for stores specializing in physical goods. Have a look and see if you find a new favorite!

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4 ways to add physical goods to your store

July 15, 2016 - 11 Comments

If you don’t already sell physical products, adding them to your existing online store can present a fantastic opportunity to grow your revenue — and your relationship with your customers.

With limited time, resources, and budget, however, adding physical goods might sound like a good idea, but seem difficult to actually accomplish. Not everyone can store physical stock, rent a warehouse, or juggle the logistics of shipping.

So what’s a store owner to do? Start at square one: add simple physical products that compliment your existing business and don’t require you to drastically alter your store to sell.

Whether that’s through small treats for customers or dropshipping goods, there are a few ways to go about this without breaking the bank. Let’s take a look at some of them.

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The Five Most Popular WooCommerce Product Types

June 21, 2016 - 9 Comments

With WooCommerce, you don’t have to limit yourself to physical goods — you can easily sell digital products, your time, access to events, and more.

Let’s have a look at the five most popular types of product people sell with WooCommerce, and why you should consider adding another type of item to your store, no matter what your specialty. We’ll also give you some amazing examples of stores already selling these products, both in a traditional way and in ways you might not expect.

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How to package your products online

June 10, 2016 - 4 Comments

When we talk about “packaging a product,” your mind likely drifts to thoughts of corrugated cardboard boxes, bubble wrap, and tape — that is, physical packaging. But have you given any thought to how you package your products online?

For some store owners, they display and sell their products simply. Their goods are sold independently of one another, and it’s up to the shopper to pick out the pieces they want to coordinate with, or even the parts that might be needed to make that core item work.

But this can create some problems. What if a shopper forgets the brackets they need to hang a shelf? Additionally, this simple setup doesn’t leave any room for marketing — say, suggesting like items that should be sold together, or even creating goodwill by throwing in freebies or gifts.

It’s worth giving some thought to this topic — whether you should only offer independently sold single goods, or items that are offered as part of a bundle, chain, or other package. Proper packaging, as you’ll learn, can not only increase your sales, but also decrease customer frustration and make your store easier to use.

Let’s have a look at five ways you can package your products online and take your pages from simple to systematic.

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How customer expectations should impact your shipping options

May 18, 2016 - 1 Comment

Are you considering your customers’ wants and needs when choosing the available shipping options for your store?

We’ve spoken before about how important it is to consider your customers when setting up your store’s navigation, writing copy, and creating a return policy. But when it comes to shipping, you might do (or have done) what you think is best, never realizing there’s a mismatch present.

Spending just a few minutes thinking about your customers’ expectations can help you pick the right shipping methods, speeds, and options the first time — or, if your store’s been up and running a while, just in time to keep all your interested shoppers from walking away.

Here’s why you should keep your potential customers in mind when it comes to shipping, and how to best consider their expectations as you’re setting up your options.

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How to start a coffee subscriptions business: the ultimate guide

April 20, 2016 - 10 Comments

Coffee is the second most traded commodity in the world. It’s also one of the most popular products sold via a subscription model.

If you’re considering starting an online coffee store, you’re likely wondering what the vital ingredients for a speciality eCommerce website are. Do you need to spend loads to offer monthly subscriptions of your roasts or beans? And which platforms are suitable for selling this specialty product?

In this post, we’ll guide you through setting up a coffee subscription business from start to finish, giving you all the tools and insight you need to start off on the right foot. We’ll cover why coffee sells particularly well by subscription, some key elements to running a coffee business, and make some suggestions for choosing the right eCommerce platform for your new store.

Ready to give it a go? Read on to learn all you need to know about starting your store.

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How to make packaging part of your brand experience

December 14, 2015 - 2 Comments

How far does your brand experience go? Does it end at your website, or does it continue further, all the way out into your customers’ hands?

We’ve written in the past about how important it is to extend your branding into every touchpoint that customers have with you, like email receipts and copywriting. These small elements, often overlooked, convey important messages — they say that you are you, and no one else.

If you sell and ship physical goods, your packaging is another one of these crucial, yet typically overlooked, touchpoints with your brand. Could you be overlooking the possibility of using it to connect with your customers?

Today, we’re going to take a look at how you can make your products’ outer “shells,” from your shipping box to the one it’s stored in, part of the overall experience with your brand. We’ll explain why this matters, offer some ideas you can use, and tie in packaging with the other brand touchpoints we’ve already talked about.

Let’s get to work.

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