You’re spending a lot of time and money to drive quality traffic to your website. Your product pages look great, and customers love your products. WooCommerce’s stability and performance provide a frictionless shopping experience as visitors navigate your website, adding products to their shopping cart.

And then more than 70% of those shoppers exit your website, leaving those products in their cart.

This is not a new phenomenon. eCommerce merchants have been battling abandoned carts since the first online store opened.

One of the best and most popular ways to encourage people to recover their abandoned shopping carts is with a well-crafted email re-marketing sequence. There’s a problem, though: most other merchants are using the same tried-and-tested re-marketing methods and tools to try and bring down their cart abandonment rates. And there hasn’t been much innovation in this space recently, creating two major stumbling blocks:

• When your competition uses similar strategies and tactics, it’s much harder for you to stand out and clinch that sale.
• Consumers have become conditioned to expect a post-abandonment email that includes a discount.

Can you stick to what you’re already doing? Sure. But by not tweaking and improving the way you are recover abandoned carts, you’re leaving money on the table — to giving it away to your competitors.

At Conversio, we’re focused on helping eCommerce merchants with email marketing and having worked with more than 20,000 customers, we’ve noticed a few emerging ideas that have helped them improve their abandoned cart recovery rate. Here are five of our favorites.

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At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.

It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.

Here are 6 tools that’ll help you on your quest to build your brand:

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At WooCommerce we’re passionate about the idea of eCommerce being open. By that we mean open to all budgets and an array of development skill levels, open to all locations, and open to everything from the simplest to most customized business ideas you can throw at it.

Today we’re proud to announce Facebook for WooCommerce, a free integration that opens up Facebook’s audience of more than 1 billion people to Woo store owners. It’s a significant step in our quest to democratize commerce on WordPress.

Read on to learn more about the two powerful ways this extension helps grow businesses.

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Once a shopper has left your store, you might think there’s no way to get them to return. Either their mind’s made up and they’re never coming back, or they’ve gotten distracted and have forgotten about you completely. All hope is lost.

Or is it?

Remarketing with Facebook is one of the fastest and most cost-effective ways to reclaim lost clicks and conversions. It allows eCommerce website owners to directly reach shoppers who have visited their store, viewed specific pages, or abandoned their carts. And according to research, remarketing ads sport a response rate up to 400% higher than non-targeted advertising.

If you’ve long been curious about how to retarget your visitors using Facebook ads, we’re here to help. Today we’re going to offer you a crash course in setting up your first remarketing ad, from visiting Facebook’s Ads Manager for the very first time to creating an ad that will help drive shoppers back to your website.

Ready to learn how to reach your customers with targeted Facebook ads? Let’s get started!

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