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Google Shopping Ads – A Must

March 21, 2019 - 14 Comments

Get your products to the top of the world’s most powerful search engine with WooCommerce’s automated Google Shopping advertising extension.

How do People Find Products Today?

How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below.

What is Google Shopping?

Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when shoppers are searching for them on Google. Unlike traditional Google Search text ads, Shopping ads show an eye catching ad that includes a product image and other valuable info. This gives shoppers a powerful preview to help them make purchase decisions directly as they search.



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Sitemaps for eCommerce explained

January 20, 2016 - 6 Comments

An eCommerce website is made up of many moving parts: the shopping cart, the order confirmation page, and so on. You might think that every one of these pieces and pages exists to serve your customers in some way, but some of them exist almost solely to serve search engines.

A sitemap is one such page. Your customers will probably never find your sitemap useful, but to search engines, it’s one of the most useful components in existence. Having one can improve how well your store is reviewed by search engines, and how visible each of its pages might be in searches for related keywords or phrases.

If you’re curious about the necessity of sitemaps for eCommerce, how having one can improve your store, and how you might even be able to take your existing sitemap to the next level, we’ve got you covered. Pack your bags and come along with us on a journey into the world of sitemaps.

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