Running an online store would be far easier if you could read the minds of your customers, wouldn’t it? It would at least take much of the guesswork out of your decision-making.
Well, there’s one function already built into your site that lets you come close to reading minds. It can provide valuable insight on what your customers want, what you’re delivering… or where you might be falling short.
As you might have already guessed, this magical-sounding feature is the site search.
Your site search isn’t just a convenient gateway for your customers to get what they want — it’s also a way for you to understand what they’re looking for, what they expect from you, and how you can improve your online store to better serve their needs. By regularly evaluating these searches, you’ll be able to not only have a better understanding of your customers, but also — potentially — make needed improvements to your store that will help grow your business.
Let’s go over how your site search can play a bigger role in your growth, starting with a closer look at its value for you, the store owner.