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Site search: what your customers are looking for (and what to do about it)

October 1, 2015 - Leave a comment

Running an online store would be far easier if you could read the minds of your customers, wouldn’t it? It would at least take much of the guesswork out of your decision-making.

Well, there’s one function already built into your site that lets you come close to reading minds. It can provide valuable insight on what your customers want, what you’re delivering… or where you might be falling short.

As you might have already guessed, this magical-sounding feature is the site search.

Your site search isn’t just a convenient gateway for your customers to get what they want — it’s also a way for you to understand what they’re looking for, what they expect from you, and how you can improve your online store to better serve their needs. By regularly evaluating these searches, you’ll be able to not only have a better understanding of your customers, but also — potentially — make needed improvements to your store that will help grow your business.

Let’s go over how your site search can play a bigger role in your growth, starting with a closer look at its value for you, the store owner.

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How to improve your SEO with WooCommerce product tags

September 23, 2015 - 10 Comments

Football season is starting again in the United States. And as many fans well know, whether or not a team wins a game depends on nearly countless factors — how loud you yell at your television not withstanding.

Search engine optimization, often abbreviated as SEO, is not unlike this. How well any one website or online store ranks for any given search term depends on a mindblowing amount of factors ranging from big to small. And in the case of WooCommerce, one of these factors is tags.

Though often overlooked, WooCommerce product tags offer a small, yet necessary, opportunity for your store to optimize for online searches. With a few mindful adjustments to your language and links, tags can both boost your rankings and give you a competitive edge.

Curious? Let’s take a closer look at how product tags and SEO go hand-in-hand.

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