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Quick Guide to Conversion Rate Optimization for WooCommerce

April 19, 2018 - 13 Comments

Conversion rate optimization is something we talk about, retweet about, and know we need to invest time in.

What does conversation rate optimization look like for a WooCommerce store? How much does it cost? Are there things that are quick to implement and will make a big difference?

Most importantly—if you have limited time to spend on conversion rate optimization, where should you begin?

Here’s a quick guide to conversion rate optimization (CRO) for WooCommerce, including how to measure your sales funnel, and redeem lost sales.

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Tips for offline stores taking their products online

August 5, 2016 - 4 Comments

Starting a retail store is hard. You’ve got to have the right products, the right location, and the right staff to make it work. Miss the mark on any one of these aspects and you’re bound to struggle.

If you’ve already got a successful store, nobody can blame you for feeling like you can do anything. Or wanting, perhaps, to take over the world a little bit. Extending your reach only seems natural — once you know you can run one store, why not two?

The next natural step for you entrepreneurial brick and mortar shop owners is often a move to an online store. And while a smart move, it’s one that should be made with caution. Taking an offline store online can be hugely beneficial, but there are a few things you need to think about and plan before you set anything up.

If you’re thinking about adding an online store into the mix, whether you’ve been in the retail business for a few months or many long years, read over these tips and steps to take first.

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5 Different Ways to Take Payments with WooCommerce

May 20, 2016 - 6 Comments

With traditional eCommerce, the exchange of money and goods is simple: a customer pays, and the store owner ships. Easy, right?

But this doesn’t have to be the only way you accept payments for the products you sell online. Taking immediate payments might not work if you want to offer pre-orders. And taking only one payment won’t be suitable for customers who want to order something via subscription.

If you’re only accepting payments for your products the “traditional” way, you might want to consider expanding your options. Here are five ways to take payments with WooCommerce, and how to add them to your store.

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6 technical aspects to set up before selling online

October 26, 2015 - 8 Comments

When you have an idea for an online store — especially if it feels like a killer, never-been-done-before, “I’ve got to do this right now” type of idea — there’s definitely some temptation to set things up as quickly as possible.

The reality of selling online, however, is that the best stores take time, effort, and plenty of technical preparation to set up. In fact, if you rush too much, you’re likely to miss one of the six most crucial technical aspects that go into any eCommerce website. The results could either hurt you immediately… or catch up with you in a few months, right when you can least afford it.

Today, we’re going to cover the six most important technical factors eCommerce newbies should cover before they add even a single product to their new store. From site software to security to payment gateways, here they are — plus how you can decide which provider or software is the best fit for you and your own unique situation.

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How to Choose the Right Payment Gateway

July 6, 2015 - 5 Comments

If you’re in the process of setting up a store with WooCommerce, at some point you’ll need to enable payments. Accepting payments from your customers isn’t necessarily as easy as flipping a switch and watching the money flow in… but it doesn’t have to be complicated, either. You just need to find the right WooCommerce payment gateway for your business.

With the right payment gateway, you can make it easy for customers to pay for your products. Choosing the right gateway takes a little time, but we’ve found a few ways to narrow down your options and make the process of choosing a little easier.

Let’s explore how you can find the best payment gateway so you can get back to focusing on what matters: launching your new store.

Ready to get add additional gateways to your store? Browse all payment gateway extensions available on the official WooCommerce.com marketplace.

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8 WooThemes Features You’ve Never Heard Of But Need to Use

January 13, 2015 - 1 Comment

There’s a decent amount of information to digest whenever you create a new website. You need to worry about hosting, selecting a theme, getting content on the site and making sure everything runs smoothly for when visitors come knocking on the door.

With all of these distractions you might have missed some of the lesser known WooThemes features. Yes, I’m sure you’ve tried out a few and implemented them on your website, but there are new and innovative features all the time and it’s quite common to miss out on new releases, giving you a bit of a disadvantage.

Why? Because some of these features could help streamline your checkout, convert more email addresses or even improve your customer retention. Just like any tool or software, there’s a whole world of things to do. Think about Excel. Most people only know how to create some nice boxes and complete simple math in the popular spreadsheet software.

The crazy thing is that Excel is one of the most powerful tools in the world if you just take the time to understand all the features you don’t currently know about. The same goes for WooThemes, so let’s have a look at some of the features you’ve never heard of but need to use.

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