As any store owner knows, photos are a crucial part of every product page. On their own, product photos can convince a shopper to take the next step in the buying process — offer beautifully shot, highly detailed photos of your products, and you’re that much closer to getting a click of that “add to cart” button.
Supplying your shoppers with all these photos can come at a price, however. With each large photo or media file you add to your product page, the load time increases. And your shoppers, no matter how interested they are, aren’t willing to wait around for more than a few seconds.
The challenge for store owners is this: finding a way to supply shoppers with the high-resolution photos they desire while keeping product pages loading quickly. It might sound like an insurmountable challenge, but there are actually quite a few ways to balance fast and fantastic, from image compression to WordPress plugins.
Your customers can indeed have their cake and eat it too. Let’s have a look at how you can speed up the load times of your product photos while preserving their quality.